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Nike is introducing the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path in the year ahead, all in dedication to fulfilling their most audacious dreams in life and sport. Nike is introducing the Year of the Mamba, which challenges athletes to choose...
Nike is formally unveiling the Air Max Muse, a new silhouette for women that matches style and innovation to create a shoe that embodies futuristic boldness – both looking dynamic and feeling incredible. Nike footwear teams used computational design to develop the shoe, applying filters of size,...
NIKE, Inc. is marking two decades of partnership with Oregon Health & Science University (OHSU) Doernbecher Children’s Hospital by unveiling its 20th Doernbecher Freestyle collection of footwear silhouettes reimagined by courageous patient-designers. Doernbecher Freestyle is a unique partnership...
Nike is introducing the newest silhouette in the Protro lineup: the Kobe 8 Protro Halo. The triple-white colorway pays homage to basketball legend, Kobe Bryant. Partnering with Nike Basketball, Vanessa Bryant imagined and created the Halo shoe concept and launch as a way to honor Kobe’s birthday each...
Nike has launched the Nike AU Collection, the first Express Lane capsule collection inspired and made by Australia, for the World. The women’s collection features a range of hemp and fleece crews, jackets, tracksuit pants and T-shirts in brown and amber tones, as well limited-edition versions of the Air Max 270,...
The Nike BETRUE 2018 collection celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. Two highlights: the color lavender and the pink triangle. With the most advanced Nike Max Air technology yet, the Nike BETRUE Vapormax Plus features the rainbow color...
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight...
