Boux Avenue Unveils Rococo Romance

Calling All Romantics: Boux Avenue Unveils Rococo Romance

British accessible luxury label Boux Avenue unveils Rococo Romance, a collection inspired by the artistry, elegance and opulence of 18th-century Rococo.

Delilah floral embroidered mesh babydoll in Light Blue and Zoe lace wired babydoll in Buttermilk.

As the seasons begin to shift, fashion embraces romance once again. The Autumn/Winter 2026 catwalks saw a resurgence of feminine dressing, where corsetry, delicate lace, satin bows and powder-soft pastels brought a renewed sense of softness and refinement, with romance emerging as one of the season’s defining themes.

Launching this August, Boux Avenue, the British accessible luxury lingerie, swimwear and nightwear label, unveils Rococo Romance, a collection inspired by feminine flourishing of artistry, elegance and opulence of the C18th Rococo movement. Blending a Marie Antoinette influence with Boux’s contemporary obsession with fit, comfort and support, the collection celebrates refined craftsmanship, sculpted silhouettes and considered detailing, offering a refined interpretation of the season’s romantic mood.

Embrace captivating allure with the Carlotta lace plunge bra, designed to enhance your natural shape and provide exquisite support. This stunning bra features underwired cups for lift, padded for a smooth silhouette, and a flattering plunge neckline. Adorned with delicate floral lace and charming satin bows, it exudes romantic elegance. With adjustable straps for a custom fit, picot elastic edging, and a beautiful scalloped edge to the lace, every detail is crafted for your comfort and confidence. Perfect for everyday wear or special occasions, the Carlotta plunge bra is a timeless addition to your lingerie collection, offering a blend of sophisticated design and superior fit that will make you feel effortlessly beautiful. Underwired for excellent support.Padded cups for a smooth shape. Flattering plunge neckline. Delicate floral lace. Adjustable straps for a custom fit. Charming satin bows. Complete the look with the rest of our Carlotta lace lingerie range and a pair of our hold ups. 

Inspired by a visit to the Louvre’s Rococo exhibition, Boux Avenue’s design team looked to the era’s decadent artistry and ornate craftsmanship, reinterpreting its rich heritage through a contemporary lens to create a collection that feels both timeless and desirable.

Intricate lace, delicate floral embroidery, satin bows and softly sculpted silhouettes define Rococo Romance, where heritage-inspired detailing meets modern lingerie design. Corsetry-inspired construction and sheer layers bring structure and softness in equal measure, creating a collection that feels both elegant and contemporary.

Faye spot mesh balconette lingerie set in Buttermilk and Carlotta lace plunge lingerie set in Steel Blue.

Sharing the inspiration behind Rococo Romance, Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue, said:

“Romantic dressing continues to inspire fashion this season, and we wanted to bring that mood into lingerie in a way that felt contemporary rather than costume. The Rococo movement provided the perfect starting point, with its intricate craftsmanship, soft femininity and decorative detailing.”

Unleash your inner confidence with the alluring Carly halter satin teddy, designed to flatter your figure. Featuring a provocative deep plunge neckline and adjustable halter tie for a personalised, comfortable fit, this elegant piece combines delicate eyelash lace accents with an underbust seam for subtle shaping and support. A charming satin tie details the open back, complementing the cheeky French knicker-style shorts for a playful finish. Perfect for an unforgettable night. Satin fabric. Deep plunge neckline. Adjustable halter neck tie. Underbust seam for shaping and support. Eyelash lace detailing. Open back with satin tie. Cheeky French knicker-style shorts.

At the heart of the collection is the Delilah Embroidered Balconette Bra, £42 in light blue, the campaign’s standout style and the purest expression of the Rococo trend. Beautifully detailed with delicate floral embroidery and corsetry-inspired caging, Delilah perfectly captures the collection’s romantic spirit, while the matching Delilah Floral Embroidered Mesh Babydoll, £48 offers an equally elegant interpretation for nightwear.

Elsewhere, the collection continues its celebration of decorative dressing through beautifully crafted hero pieces. The Camille Embroidered Balconette, £46 arrives in an elegant arctic blue adorned with intricate floral embroidery, while the bestselling Billie Balconette £34 returns in a fresh new Arctic Blue colourway. The Annabella Sheer Balconette £38 is available in both light blue and light pink, and combines delicate sheer fabrics with an inner sling for exceptional support, while the Faye Spot Mesh Balconette, £40 in buttermilk and the Zoe Embroidered Balconette, £46 continue the collection’s soft, romantic mood with feminine embroidery and delicate finishing touches. For fuller busts, the Antoinette DD-H Embroidered Bra, £46 in steel blue ensures the Rococo aesthetic is available without compromising on fit or support.

Embrace alluring elegance with the Zoe sheer embroidered balconette bra, a captivating piece designed to elevate your lingerie collection. This classic balconette style features an uplifting underwired design with sheer, unpadded cups, showcasing exquisite floral embroidery and delicate scalloped edges for a truly romantic feel. Crafted for both beauty and comfortable support, it includes a supportive spot mesh underband and fully adjustable straps for a personalised fit. Finished with a smooth satin binding, a charming satin and tulle double bow, and a subtle keyhole detail, this bra promises confidence and sophisticated charm. Uplifting underwired design. Sheer floral embroidered cups. Classic balconette silhouette. Fully adjustable shoulder straps. Supportive spot mesh underband. Charming satin and tulle double bow. Complete the look with the rest of the Zoe embroidered lingerie range.

The romantic mood extends seamlessly into nightwear, where fluid satin silhouettes and delicate detailing continue the Rococo story. Highlights include the Carly Satin Halter Cami Set £44 and matching Halter Teddy, £44 in buttermilk, alongside the luxurious Kaya Satin Cami Set £40 and Chemise £36 in blue mix, offering an elevated take on modern glamour.

Discover captivating elegance with our Veronique sheer lace balconette bra, designed to enhance your natural shape. This underwired, unpadded style features exquisite floral lace cups with delicate scalloped edges for a romantic, sheer look. Elegant satin binding, a charming bow and subtle keyhole detail add a refined finish, while fully adjustable straps, picot elastic and a supportive mesh underband with lace trim ensure a comfortable fit. DD+ cup sizes include a lining panel for extra support. Complete the look with the rest of the Veronique lace lingerie range. Underwired, unpadded balconette style. Floral lace cups with scalloped edges. Satin binding and bow detail. Keyhole detail at centre front. Fully adjustable straps. Supportive mesh underband with lace trim. Lining panel in DD+ cup sizes.

Reflecting on the design process, Boux Avenue’s Chief Design & Product Officer Zoe Price-Smith continues:

“Every detail has been carefully considered, from intricate embroideries and satin bows to softly sculpted silhouettes and corsetry-inspired elements. The result is a collection that feels refined yet wearable, balancing timeless femininity with the comfort, confidence and exceptional fit that define Boux Avenue.”

Indulge in exquisite charm with the Delilah sheer embroidered balconette bra, a truly enchanting piece designed to elevate your lingerie collection. This uplifting underwired bra features delicate floral embroidery on a sheer mesh base for a touch of romance. With delicate lace trim adorning the cups and underband, alongside elegant satin binding details, it offers both sophistication and allure. Crafted for comfort and a tailored fit, the Delilah bra boasts fully adjustable straps for personalised support and a perfect silhouette. The charming satin bow with a keyhole detail adds a playful touch to this unpadded balconette style. Experience lightweight elegance and a luxurious feel, making this a truly captivating addition to your lingerie drawer. Underwired, unpadded balconette style. Delicate floral embroidery on sheer mesh – Satin binding and bow details. Delicate lace trim on cups and underband. Fully adjustable straps. Charming keyhole detail. Complete the look with our Delilah embroidered thong or briefs and a pair of hold ups.

Launching in a palette of buttery yellows, powder blues and soft blush tones, Rococo Romance is the first of four Rococo-inspired color stories to arrive throughout Autumn/Winter 2026. Beginning with a softer, romantic palette before evolving into richer, more decadent hues later in the season, the collection establishes the design direction that will underpin Boux Avenue’s fashion lingerie collections across Autumn/Winter 2026.

Delilah floral embroidered mesh babydoll with non-wired, lined cups and a full embroidered mesh skirt. Adjustable cross-back straps and an elasticated underband provide a comfortable, supportive fit, while lace edging and satin bows add a delicate finish. Floral embroidered mesh skirt. Non-wired, lined cups. Adjustable cross-back straps. Elasticated underband. Lace edging and satin bows. Matching Delilah thong or briefs available.

The Rococo Romance collection launched on 17th August and will be available online at bouxavenue.com and in selected Boux Avenue stores. Available in UK sizes 6-18 and lingerie sizes 30B-40H, with prices starting from £16.

Slip into pure indulgence with our oversized satin long pyjama set, crafted for an indulgent escape. This exquisite ensemble features an oversized long-sleeved pyjama top and matching trousers, both made from sumptuous silky satin that wraps you in pure luxury. Experience the delightful sensation of this smooth, liquid-like satin material against your skin, turning bedtime into a truly glamorous affair. The elegant top is beautifully detailed with charming ‘sweet dreams’ embroidery on the collar, complemented by refined piping and cuff detailing. The coordinating trousers ensure a comfortable fit throughout the night, thanks to their elasticated waistband, allowing for unrestricted movement and blissful relaxation. Smooth, liquid-like satin material. Oversized long-sleeved pyjama top. Matching long trousers. Charming ‘sweet dreams’ collar embroidery * Elegant piping and cuff detailing. Elasticated waistband for comfort. Complete the look with a pair of our socks or slippers.

Boux Avenue
www.bouxavenue.com | @bouxavenue

Launched in April 2011, Boux Avenue is a London-based lingerie brand specialising in fabulous lingerie, nightwear, swimwear and dresses. Boux Avenue design team creates each collection in London, with its community at the heart of every design. Boux Avenue offers collections curated to celebrate and empower every curve, whatever the customer’s shape or style. With unique shopping destinations, mobile and desktop platforms, and convenient delivery options, Boux Avenue provides a go-to destination for every season.

All image courtesy of Boux Avenue.

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