A.M.G was among the nine esteemed Ukrainian designers who presented their Spring/Summer 2024 Collection at New York Fashion Week.

A.M.G Captures the Fearless Essence of Modern, Charismatic Women

Designed by Alyona Bettyar, it blends practicality with aesthetics, empowering women to radiate confidence. With timeless elegance as its hallmark, A.M.G. transcends trends. Their signature suit, a global hit, embodies luxury and empowerment, uniting a community of empowered women. A.M.G. reveres the intricacies of modern femininity, employing eco-conscious materials for sustainability. Every meticulously curated piece beckons you to embrace individuality and refinement. Beyond mere fashion, it asserts dominance, weaving together poise, aspiration, and authenticity.

A.M.G
amgbrand.com | @amg_brand

Designer Alyona Bettyar launched the A.M.G. brand to react to “ugly” fashion. Women and her current representation became the primary motivation for the brand launch. A.M.G. brand shouldn’t be considered as the opposition to modern style. The designer sees the brand as experimental, explores the contemporary woman and her character, and uses the best materials and design tools to make her feel comfortable but elegant.

All images courtesy of A.M.G.

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