Benjamin Moore Color of the Year 2027: Webster Green HC-130

Color Trends 2027 Delivers a Renewed Take on Timeless Color

Benjamin Moore, a leader in paint, color and coatings, announced its Color of the Year 2027 as Webster Green HC-130 – a confident hue with undeniable personality, this quintessential green transcends styles and timeframes with ease.

Benjamin Moore Color of the Year 2027: Webster Green HC-130
Webster Green HC-130 exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colors. Image courtesy of Benjamin Moore.

From its presence in archival hand-drawn renderings to forward-thinking points of inspiration, Webster Green HC-130 exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colors.

“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, Vice President of Brand, Color, and Integrated Marketing, at Benjamin Moore. “Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new.”

The Complete Color Trends 2027 Palette: Eight Colors Built on Enduring Design

Webster Green HC-130 is complemented by seven hues carefully curated from Benjamin Moore’s library of 3,500+ colors. From elegant pales to earthy deeps, each color holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today.

Benjamin Moore Color Trends 2027 Color Dollops
Color Dollop images courtesy of Benjamin Moore. Graphic by Fashion Trendsetter.

• White Down OC-131 – Cozy off-white with featherlight softness
• Nelson Blue CW-635 – Watery pale blue that emanates casual elegance
• Shakespeare Tan 228 – A golden neutral with nuanced undertones
• Antique Copper 1169 – Warm, spiced undertones ground this sophisticated brown
• Wild Aster 1240 – A graceful pink with notes of pale gray
• Durango 2137-30 – A deep neutral with rooted olive tones
• Townsend Harbor Brown HC-64 – Grounded burgundy with classic elegance

Together, these eight colors embody Benjamin Moore’s approach to color trends: relevant for today while grounded in timeless design.

Benjamin Moore Color Trends 2027 Palette
From elegant pales to earthy deeps, each color holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today. Image courtesy of Benjamin Moore.

To illuminate the inspiration woven throughout this year’s collection, Benjamin Moore has commissioned illustrator Tanu Vasu, whose distinctive hand-drawn artistry unveils the narrative behind the palette. Her whimsical, elegant illustrations can be found on BenjaminMoore.com.

The green color family’s ability to adapt and transform makes it incredibly timeless. Sitting at the center point is Webster Green HC-130, a mid-tone that serves as a reminder of the past but feels right and relevant today.
– Andrea Magno, Vice President of Brand, Color, and Integrated Marketing

Benjamin Moore Color of the Year 2027 Webster Green HC-130 Color Swatch
Color Swatch courtesy of Benjamin Moore. Graphic by Fashion Trendsetter.

Building on Years of Color Forecasting

The Benjamin Moore Color of the Year selection process draws on decades of design expertise and architectural trend analysis that is conducted by the Benjamin Moore Color Marketing Team. The Color Trends 2027 palette builds directly on the success of previous selections, each of which has influenced residential and commercial design standards across North America and 74 countries globally.

How to Explore Webster Green HC-130 and the Color Trends 2027 Palette

To learn more about the Benjamin Moore Color of the Year 2027 and Color Trends 2027 palette, order color samples or locate a Benjamin Moore retailer, visit benjaminmoore.com.

Frequently Asked Questions: Benjamin Moore Color Trends 2027

How does the Color Trends 2027 palette differ from previous collections?

The 2027 palette embraces warmth, heritage, and individual expression, bringing together classically inspired hues that lend interiors a sense of character and authenticity. Designed to work beautifully on their own or alongside complementary colors and materials, the collection encourages personalized spaces that remain relevant beyond seasonal trends.

How can designers and homeowners incorporate Webster Green HC-130 into their interiors?

Its versatility makes Webster Green HC-130 suitable for a wide range of applications, from sophisticated accent walls and distinguished living rooms to home studies, kitchen cabinetry, and welcoming front doors. Its depth and rich chromatic character complement traditional, contemporary, and transitional interiors alike, offering opportunities for both subtle accents and more expressive design statements.

Where can Webster Green HC-130 color samples be purchased?

Webster Green HC-130 is available through Benjamin Moore’s network of more than 8,500 locally owned and operated retailers. Visitors can order color samples, explore color visualization tools, locate a nearby retailer, and discover the complete Color Trends 2027 palette at Benjamin Moore’s website.

NOTE: Color accuracy is ensured only when tinted in quality Benjamin Moore paints. On-screen and printer color representations may vary from actual paint colors.

Benjamin Moore

www.benjaminmoore.com | @benjaminmoore

Benjamin Moore, a Berkshire Hathaway company, was founded in 1883 and remains one of the world’s leading paint, color and coatings brands. For generations, Benjamin Moore has been a manufacturer of premium quality residential and commercial coatings and continually pushes the boundaries of innovation while championing sustainability. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ben®, Ultra Spec®, Advance®, Scuff-X®, Insl-X® and more. Benjamin Moore is renowned for its more than 3,500 transformative colors, and its design tools and expertise for consumers and professionals alike. Benjamin Moore products are available exclusively from more than 8,500 locally owned and operated paint, decorating and hardware retailers throughout the United States, Canada and another 74 countries globally.