C.P. Company announces the launch of the SS024 ADV Campaign, photographing and interviewing personalities from different backgrounds.
As in previous seasons, all the protagonists are representative of C.P. Company’s unique ability to use clothing to interact with contemporary social contexts.
Marco Reus – Soccer Player
Recognised as one of the most talented European footballers of his generation, Marco Reus has established himself in German football with Borussia Dortmund, becoming an icon both on and off the pitch.
“I try to have my style without looking at what others are doing. I always wear something that reflects me and my attitude. C.P. Company’s garments fit well with who I want to be”.
For the campaign, Marco chose to wear some of the most representative garments from C.P. Company’s SS024 collection, including the PiUM, Chrome-R, 50 Fili Mixed and GORE-TEX INFINIUM™ jackets.
Eve Carol Kelly – Fashion Stylist
From her passion for football and how clothing can connect to a particular subculture, Eve has found her way as a designer, model and stylist.
“C.P. Company was the main reason I started working in fashion. The brand has always been popular where I grew up. I was fascinated by C.P. Company because it was worn and juxtaposed with most of the subcultures I was surrounded by, and that was more than anything else”.
For the SS024 campaign, Eve chose the Pertex® Hooded Bloom Jacket from The Metropolis Series. The jacket is crafted from Pertex, an ultra-lightweight 2.5-layer fabric ideal for packable or expandable garments. The two front zips allow to wear the jacket in a relaxed or tighter fit.
Francis Mallet – Musicology Professor
Francis Mallet is a DJ and musicologist specialising in pop music, based in Marseille. In his work, Francis likes to focus on details and functionality, an approach he finds in C.P. Company’s products.
For the campaign, Francis chose the Chrome-R Goggle Utility Jacket, a convertible modular jacket. Side zips allow the hood and sleeves to be removed, transforming the jacket into a multi-pocketed vest.
The bottom pocket can be further subdivided. The lower pockets, which can be separated by press studs and zips, can be converted into a wearable accessory with adjustable straps and shoulder straps.
72 Hour Post Fight – Jazz Band
Founded in 2018, the Italian jazz band represents a collective of artists, producers and musicians located between the Lombardy provinces of Varese and Sondrio.
“We want to approach the Italian brand, which, like us, has a long history of research that has made it unique. We are fascinated by the idea of turning a garment into a tool for travelling the world in all conditions. We identify very strongly with an approach that focuses on technical performance and not just on looks.
For the campaign, the band wore garments made from Blu, a finely woven gabardine denim with a water-resistant and color-resistant lining.
Throwing Fits – Fashion Podcasters
James Harris and Lawrence Schlossman host Throwing Fits, one of the most popular fashion podcasts for its irreverent and offbeat spirit. The New York-based duo straddle the line between reporting on contemporary trends and poking fun at the public’s constant search for cool. “We always take as our reference point C.P. Company’s ability to create harmony with our contexts, always seeking to improve who we are as people and how we dress”.
For the SS024 campaign, Lawrence and James chose to wear the PiUM hooded jacket, which perfectly embodies their eclectic spirit.
“The translucent fabric combined with a classic silhouette is everything we love about C.P. Company: cutting-edge innovation combined with deep-rooted timelessness”.
C.P. Company
www.cpcompany.com | @cpcompany
In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.
Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid- 1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.
All images courtesy of C.P. Company.
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