Tommy Hilfiger Collaboration with Global Womenswear Ambassador Gigi Hadid Celebrated with Iconic Barbie TommyXGigi Doll

Tommy Hilfiger and Barbie announced the launch of a special edition TommyXGigi Barbie created in the likeness of Gigi Hadid, international supermodel and global brand ambassador for TOMMY HILFIGER womenswear.

The doll is available on tommy.com and Barbie.com, at select TOMMY HILFIGER flagship stores in London, Paris, Düsseldorf, Amsterdam, and New York City, with select retailers globally and online HERE.

The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi. The final look of the TommyXGigi Barbie doll is a celebration of a defining moment in the history of TOMMY HILFIGER womenswear.

– Tommy Hilfiger

Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid’s closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced. The doll has a suggested retail price of $50/€89,90 and comes with a doll stand and certificate of authenticity.

“I’m so honored to have my own Barbie, which celebrates my partnership with TOMMY HILFIGER,” said Gigi Hadid. “Seeing the doll for the first time was surreal, and I’m so happy that we now get to share her with TommyXGigi and Barbie fans around the world!”

“We’re thrilled to partner with Tommy Hilfiger and Gigi Hadid on this TommyxGigi doll and delight our fans just in time for the holiday season” said Sejal Shah Miller, Vice President of Global Marketing for Barbie.

Both Tommy Hilfiger and Mattel have a long history of working with inspiring pop culture icons. Tommy Hilfiger has previously collaborated with David Bowie, Iman, Beyoncé, Naomi Campbell, Charlotte Gainsbourg, Lenny Kravitz and The Rolling Stones. Recent TOMMY HILFIGER brand ambassadors include Rafael Nadal, Gigi Hadid and The Chainsmokers. This Barbie doll joins the ranks of more than 80+ designers and top fashion influencers who have been honored by the brand.

About Tommy Hilfiger
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.

Tommy Hilfiger, which was acquired by PVH Corp. (www.pvh.com) in 2010, is a global apparel and retail company with more than 17,000 associates worldwide.

For more information please visit:

Tommy Hilfiger
www.tommy.com

All images courtesy of Tommy Hilfiger

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