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A Groundbreaking AI-Generated Denim Collection in Collaboration with Volker Ketteniss and Denim Dudes. Soorty, a premier, global vertically integrated denim manufacturer from Pakistan, proudly announces the release of HumAIn Chapter 2, the latest edition of their innovative AI-generated denim collection....
Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is pleased to announce its newest denim collection, Looking Back to Move Forward. Defining themselves as engineers at heart with a need to be restorative by design, this collection Soorty crafted a story of denim fabrics...
Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, has announced their AI-generated denim collection, HumAIn, in collaboration with internationally recognized trend forecaster, menswear designer and content director Volker Ketteniss. Emphasizing the human value of working...
New “Fiber Recycling Initiative” by TENCEL™ Spotlights Circularity With Mechanical Recycling of TENCEL™ Lyocell Fibers. The Lenzing Group, a leading global producer of wood-based specialty fibers, introduced the initial phase of the “Fiber Recycling Initiative” by TENCEL™...
Soorty, Pakistan’s largest vertically integrated denim company, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue Collection. Created using TENCEL™ lyocell innovated by nature fibers, the collection is designed around well-being,...
