Swimwear Takes Center Stage: PARAISO Miami Swim Week Dominates with Designer Debuts, Powerhouse Partnerships & Industry Icons
- Over the last 5 days PARAISO led the swimwear industry, hosting standout events across Miami Beach that set the tone for an exciting Miami Swim Week with an exclusive roster of prestigious runway shows, exclusive off-site events and never-before seen collaborations – with MINI, The Ritz-Carlton, South Beach, José Andrés Group and many more.
The 21st annual PARAISO Miami Swim Week, proudly supported by VCA Miami Beach, GMCVB (Greater Miami Convention & Visitors Bureau), and the City of Miami Beach, wrapped its highly anticipated 2025 edition with an electrifying lineup of over 40 events across five dynamic days, cementing its status as the leading platform for swimwear and resort wear fashion.
Photos courtesy of PARAISO Miami Swim Week.
Thousands of buyers, retailers, press, and industry experts gathered from around the world to experience the unveiling of the latest collections from top designers. The week featured top-tier runway shows, exclusive designer-hosted brunches, and high-profile events that brought together global fashion tastemakers. A standout highlight was the new partnership with The Ritz-Carlton, South Beach and José Andrés Group, elevating the luxury experience throughout the week. The launch of the Swimwear Icons Hall of Fame gala added a historic touch, honoring trailblazers and visionaries who have shaped the swimwear industry.
The most elevated and visionary designer brands presented their latest collections at PARAISO Miami Swim Week, where the guest list included top-tier retailers, global media, and leading industry experts. PARAISO offers a premium stage for both established and emerging talent. PARAISO’s strategic alliances with partners such as MINI USA, The Ritz-Carlton, South Beach, Kevin Murphy, CoverGirl, LaCroix Water, Blacklane, Hampton Water, José Andrés Group and others further underscore its commitment to delivering a world-class, immersive experience at the intersection of fashion, lifestyle, and innovation.
PARAISO kicked off on Wednesday, May 28th with a strong start, hosting standout events across Days 1, 2 and 3 that have set the tone for an exciting Miami Swim Week with an exclusive roster of prestigious runway shows, exclusive off-site events and never-before seen collaborations – plus a weekend-long shopping event at Ritz Carlton, South Beach.
Photos courtesy of PARAISO Miami Swim Week.
Read more: https://www.fashiontrendsetter.com/v2/2025/06/02/paraiso-miami-swim-week-2025/
Recognized as the premier entry point for international brands entering the U.S. market, PARAISO Miami Swim Week once again served as the global epicenter of swimwear fashion. For over two decades, the platform has brought together top designers, influencers, buyers, media, and industry leaders in a celebration of style, innovation, and culture. Miami’s vibrant energy and strategic location near South America continue to position it as the ideal launchpad for brand exposure and growth.
Spanning five unforgettable days, the 2025 edition delivered a fully immersive experience that blended fashion, lifestyle, and entertainment. With breathtaking ocean views, world-class events, and the support of premier sponsors like beauty partners Kevin Murphy and CoverGirl brought the ultimate summer aesthetic through radiant makeup and trendsetting hairstyles, PARAISO once again set the tone for the season and redefined the future of swimwear fashion.
PARAISO Miami Swim Week Runway Shows
The Miami Beach runway shows began with Vogue Mexico and Latin America, featuring top brands. Natasha Oakley and Devin Brugman, recipients of the SIHOF New Media Icon award, showcased MONDAY SWIMWEAR at the PARAISO tent on Collins Park. Megan Thee Stallion debuted her ‘Hot Girl Summer’ line, adding sizzle to the PARAISO tent. The Ritz-Carlton, South Beach hosted consumer events poolside, featuring brands like SIGAL. (Read more: https://www.fashiontrendsetter.com/v2/2025/06/02/paraiso-miami-swim-week-2025/)
Leslie Amon presented by CoverGirl channelled the designer’s inner French spirit with a collection made for the shores of both Miami and St. Tropez.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Friday night highlighted 2026 collections from SHAN, Leslie Amon, Montce, and others. The designers paved the way for the off-site shows of Montce at Casa Faena and Cupshe at 1111 Lincoln Road – a parking garage turned iconic architectural staple on Miami Beach.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Saturday opened with a sunrise workout session at Nikki Beach, where Allegra Paris led a high-energy Bikini Body class in custom Luli Fama athleisure. After breaking a sweat, top-tier fashion editors, buyers and industry friends refueled at a chic brunch at Abbalé.
At the tent, AZULU, one of the designers chosen to partner with MINI, presented a modern collection blending Spanish and Arab influences. Luli Fama lit up the tent with tropical prints, glowing color, and a surprise dance performance.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Oséree closed the night with shimmer, confidence, and French-inspired flair.
Photo courtesy of PARAISO Miami Swim Week.
Photo courtesy of PARAISO Miami Swim Week.
Ending swim week on a high note, Paraiso wrapped up with breathtaking runway shows and unforgettable events. To kick off the final day, LaCroix hosted a serene sunrise yoga session at The Ritz-Carlton, South Beach, setting a calm and refreshing tone for the final day ahead. Led by Coach Jeanny Gallo, guests enjoyed a gentle morning stretch paired with their favorite LaCroix beverages.
Finale shows by VoLo Foundation x Syrena Swimwear, Spotlight Swim Collective featuring Aventura Swim, Bolde and Mariella Swim, and Oceanus x SOJOS unveiled captivating wear now and upcoming collections. Volo Foundation x Syrena Swimwear opened with a mesmerizing two-person dance performance that transitioned flawlessly into the runway. True to their vision, the brand debuted radiant swimwear and eccentric accessories that reflected bold glamour. Spotlight Swim Collection presented bold prints and striking cutouts, took guests on a journey from sultry shoreline styles to countryside-inspired bikini wear. Closing the night with absolute brilliance, Oceanus collaborated with SOJOS Eyewear on the line’s new Ocean Collection made from recycled materials. The hand-embroidered Oceanus pieces crafted from unique materials shimmered and radiated across the stage. Channeling vibrant 80s retro energy, the collection was elevated even further by bold statement eyewear from Sojos, creating a finale that was both stylish and unforgettable.
To toast the grand finale of an iconic Swim Week, all gathered at Casa NEOS for an evening hosted by Wilhelmina Models x Contra, a lively night that celebrated the memorable few days.
With every walk, wave, and detail, PARAISO Swim Week 2025 reshaped the rhythm of swim fashion and ended with bold energy that hinted at more than trends but real change.
PARAISO Miami Swim Week is proudly supported by VCA Miami Beach, GMCVB (Greater Miami Convention & Visitors Bureau) and City of Miami Beach.
PARAISO MIAMI SWIM WEEK
https://paraisomiamibeach.com | @paraisomiamibeach
PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of swim and resort wear for over 20 years. PARAISO has established itself as the unrivaled pinnacle of the swim and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands through a roster of experiential events. The multi-day fashion fair is centralized in Collins Park and stretches across all Miami Beach. PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. In 2025, PARAISO Miami Swim Week is celebrating the launch of SIHOF: Swimwear Icons Hall of Fame, a dedication and celebration of the swimwear industry, its tastemakers, and trailblazers. The week’s lineup of special events kicks off on Wednesday, May 28, and runs through Sunday, June 1, with a star-studded roster of top-tier talent, designers, and industry creators.
All images courtesy of PARAISO Miami Swim Week, used by permission.
Tags: Accessories, Amahlia Stevens, America & Beyond, Aventura Swim, Azulu, Bass Museum, beach essentials, beach fashion, beachwear, bikini, Blacklane, Bolde, boutique, Castañer, Contra, cover-up, CoverGirl, Cupshe, D29 Diciembre Veintinueve, Devin Brugman, events, fashion, fashion show, Gabriela Berlingeri, Greater Miami Convention & Visitors Bureau, Hampton Water, Hot Girl Summer, Jamie Nelson, José Andrés Group, Kevin Murphy, LaCroix, LaCroix Water, Latin America, Leslie Amon, Lola, Luli Fama, Mariella Swim, Megan Thee Stallion, Miami, Miami Beach, Miami Swim Week, MINI USA, MJ Day, MONDAY SWIM, Montce, Natasha Oakley, Oceanus, Oh Polly, one-piece, Oseree, Page Beach, Palondre The Label, PARAISO Miami Swim Week 2025, photographer, photography, pool, Pop-Up Store, resort, resortwear, Ritz Carlton, runway shows, SER x Andrea Agudelo, SHAN, SIGAL, SIHOF, Sinesia Karol, Sofia Vergara, SOJOS, South Beach, Sports Illustrated Swimsuit, Spotlight Swim Collective, store, style, swimming, swimwear, Swimwear Icons Hall of Fame, Syrena Swimwear, The Ritz-Carlton, Top, VOGUE Mexico, VoLo Foundation, Wilhelmina Models, Zemra Swim
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