Celebrating two decades at the forefront of bridal design, Claire Pettibone unveiled The Archive Collection, a romantic homage to her enduring devotion to beauty, craftsmanship, and the spirit of the bride.
Claire Pettibone – The Archive Collection
Photography © 2025 Jeremy Chou Photography – jeremychou.com | @jeremychouphotography
Courtesy of Claire Pettibone – clairepettibone.com | @clairepettibone
Known for her ethereal, vintage-inspired gowns and unmistakable artistry, Pettibone has become a household name in bridal couture – a designer whose creations embody timeless femininity, intricate detail, and a poetic sensibility that continues to captivate brides around the world.
Since launching her debut collection in 2005, Claire Pettibone has defined a singular aesthetic that fuses old-world romance with modern refinement. Her gowns – often adorned with delicate lace, embroidery, and hand-painted florals – have graced countless brides and red carpets, earning the designer a place among the industry’s most beloved visionaries. Iconic moments, such as her famed Couture Bridal collections and her atelier’s Los Angeles flagship, have solidified her reputation as a true artist in a world of fleeting trends.
Claire Pettibone – The Archive Collection
Photography © 2025 Jeremy Chou Photography – jeremychou.com | @jeremychouphotography
Courtesy of Claire Pettibone – clairepettibone.com | @clairepettibone
It all began with lace and flowers, fairies and goddesses, and the breathtaking beauty of a bride on her wedding day, and it continues this way still. My heart remains devoted to beauty, to artistry, and to the countless brides who have trusted me to be part of their love story.
— Claire Pettibone
The Archive Collection celebrates this 20-year journey through six gowns – three newly unveiled designs and three cherished favorites revisited from past collections. Each piece reflects Pettibone’s distinctive design DNA: romantic, feminine, and intricately layered with storytelling and craftsmanship.
Claire Pettibone – The Archive Collection
Photography © 2025 Jeremy Chou Photography – jeremychou.com | @jeremychouphotography
Courtesy of Claire Pettibone – clairepettibone.com | @clairepettibone
THE ARCHIVE COLLECTION HIGHLIGHTS
MIDNIGHT
A showstopping encore from the Rock ‘n’ Roll Bride 2009 collection. French embroidery, jeweled straps, and a sweeping black tulle train strike a perfect balance of contrast and drama.
MEMORY
New to the Archives. French embroidery paired with a velvet-inlaid, beaded waist and delicate peplum evokes the quiet romance of vintage couture.
TOULOUSE
From the 2012 Beau Monde collection. Silk ribbons and embroidered lace return in a reverie of French elegance.
TREASURE
New to the Archives. Cascading blooms of embellished floral embroidery and hand-painted butterflies bring whimsical romance to life.
FORGET ME NOT
A modern revival from the 2007 Le Jardin de Monet collection. The silk slip dress reimagined – draped in ribbons and flowers for timeless femininity.
CHERISH
New to the Archives. Blush floral embroidery and silver accents adorn a graceful empire silhouette, a tender ode to beauty and love.
Marking a milestone in her illustrious career, The Archive Collection is both a look back and a continuation – a love letter to the artistry that has defined Claire Pettibone’s world for two decades. With each gown, she reaffirms her place as one of bridal fashion’s most enduring and imaginative voices, creating heirlooms for the modern romantic.
Claire Pettibone
clairepettibone.com | @clairepettibone
Los Angeles Based Design house and promoter of romantic style. The Claire Pettibone Brand aims to promote modern, romantic style mixed with a vintage twist (modvint). From ultra-femme lingerie, couture bridal and fine jewelry, the brand strives to infuse this modvint essence into the lives of the clients and brand enthusiast. Launching the company with her husband, Guy Toley, in 1994 and developing a cult following for her eponymous luxury lingerie, Pettibone introduced couture bridal gowns in 2005, and so began the emergence of the brand and influence in the luxury bridal market. What started from a spare room in small house has continued to flourish and find a place in a world that often times over-values the temporary.
CREDITS
Photography by Jeremy Chou Photography @jeremychouphotography
Signature Pour by Beringer Vineyards @beringervyds
HMUA by Kelly De Serio @reelstyle_beauty, Reelstyle Bridal @reelstyle_bridal and
Cheri Lopez-Silva @beaute_by_cher
Venue:
Daylight Studio @daylight
Models:
Liliya Chiang @liliya.chiang
Lorelei @loreleitoley
Michelene Auguste @micheleneauguste
Polina Shkapenko @poliesha
Eva Lavrova @lavrova_eva
Sera Aminata @tinkerbellsera
All images © 2025 Jeremy Chou Photography – jeremychou.com | @jeremychouphotography
Courtesy of Claire Pettibone – clairepettibone.com | @clairepettibone
Tags: 3d floral lace, archival vintage, artisanal, bridal, bridal design, bridal fashion, bridal gowns, Cheri Lopez-Silva, Claire Pettibone, collection, couture bridal gowns, craftsmanship, Daylight Studio, design, designer spotlight, designers, dresses, Eva Lavrova, fabric flowers, fashion, fashion and lifestyle, fashion designers, floral dresses, flowers, hair and beauty, Jeremy Chou Photography, Kelly De Serio, lace, Liliya Chiang, Lorelei, Luxury, luxury fashion, Michelene Auguste, New York Bridal Fashion Week, NYBFW, Polina Shkapenko, Reelstyle Bridal, romantic, romantic florals, runway, runway shows, Sera Aminata, style, Top, vintage couture, vintage fashion, vintage-inspired, wedding, wedding dress, wedding gowns
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