Darlin London Unveils Fresh Identity and Expanded Luxury Knitwear Collection

Darlin London, formerly known as malin-darlin, is stepping into a new era with a vibrant rebrand and the launch of a fresh, exciting knitwear range.

Lauren – Perfect Ribbed Puff Sleeve Sweater
The Perfect Ribbed Puff Sleeve Sweater. Elevate your everyday look with this striking fitted cashmere sweater, designed to transition seamlessly from lunch dates to evening drinks. Featuring elegant ribbed detailing and voluminous puff sleeves, it balances feminine flair with a sleek silhouette. Dress it up with a midi skirt or keep it cool with tailored trousers-this versatile piece is your new wardrobe hero. Cream Base 70% wool 30% Cashmere, voluminous puff sleeve with fringe detailing, Cashmere Marl Yarn Fitted.

Best known for its colorful intarsia sweaters, the label now presents a curated capsule wardrobe that includes versatile day-to-night styles, featuring evening cashmere, fun embroidery pieces, elevated loungewear, and limited seasonal drops such as ski-ready knits and festive holiday edits.

Lauren – Perfect Ribbed Puff Sleeve Sweater

Expect staggered limited edition drops through out the year, starting off with the New staples such as the elevated darlin, off-the-shoulder in an irresistible extra soft fluffy cashmere and chain stitch embroidery sweaters thats designed to spark a conversation such as “follow me” and sustainable Christmas jumper “Unwrap me”. Cashmere sweaters – but not as you know them. Bold, flirty, and original, Darlin London offers luxury that feels truly special and unique, with designs that work all year and turn heads every time.

Unwrap Me
Indulge in playful luxury with this 100% cashmere knit, part of Darlin London’s exclusive Christmas Collection. Set against a rich wine-red base, the cheeky phrase “Unwrap Me” is elegantly embroidered in white, adding a bold yet sophisticated twist to your holiday wardrobe. Soft, sumptuous, and full of seasonal spirit, it’s the ultimate statement piece for festive nights and gift-giving moments.

Danni Argyle
A timeless pattern reimagined with modern flair, this fitted Argyle sweater is crafted from a luxurious cashmere-silk yarn, offering a slightly fluffy feather-soft feel. The soft grey and blue palette adds a cool sophistication, making it the perfect choice for day-to-night dressing. Tailored yet comfortable, it’s where heritage style meets effortless elegance. Crew neck Grey/Blue base, Cashmere Silk Amara Fluffy Feel Slim Fit.

Each piece is exclusively knitted in Nepal using only the finest, consciously sourced Mongolian cashmere and cashmere blends, ensuring both quality and ethical craftsmanship.

Extreme Terrain
For the Bold and the Brave Part of our Ski Collection, this fitted black sweater in a premium merino-cashmere blend is made for those who take it further. Featuring a striking “EXTREME TERRAIN” intarsia slogan in contrasting white, it’s bold, eye-catching, and full of attitude – perfect for skiers of any standard or anyone ready to make a statement on and off the slopes.

The collections [often] carry a subtle nod to the well-travelled, with hints of iconic destinations knitted into the designs. It’s a brand that whispers “if you know, you know” – but if you don’t, you’re still in for something extraordinary. In addition to ready-to-wear, Darlin London offers a bespoke design service, collaborating with individuals, charities, and companies to create unique, custom knitwear that reflects personal values and style.

Macy Sweater
A study in modern femininity, The Macy Sweater in burgundy finest merino wool and cashmere neps yarn, offers effortless day-to-night style. Featuring a detailed scalloped neckline and a sensual and chic cut-out detail, it blends sophistication with contemporary edge. Perfectly tailored for a flattering fit, this piece will give you instant fashion boost for those nights when you don’t want to wear dress and stay warm but still want to look dressed works with everything from jeans to tailored trousers to evening skirts Burgundy Base 70% wool 30% Cashmere Cut out symmetric pattern Cashmere Marl Yarn Fitted.

Christmas Tree
Part of Darlin London’s limited edition Christmas Collection, this 100% cashmere knit brings festivity to your wardrobe;100% cashmere yarn in moor green hue. The standout detail of a drop stitch Christmas tree motif-a wearable and fun piece to bring you beyond the everyday. Lightweight, soft, and endlessly versatile, the Ultimate sustainable Christmas sweater that keeps on giving! Sage green base, pointel holes in Christmas Tree motif, pointel holes on the sleeves, 100% Cashmere, relaxed fit.

Malin Jefferies: The Vision Behind Darlin London

Swedish-born creative Malin Jefferies brings a lifetime of fashion experience to Darlin London. After over a decade as an international model, Malin trained in Fashion and Knitwear at Central Saint Martins and the London College of Fashion, before launching her own label in 2018.

Darlin Embroidery
Elevate your daily wardrobe with this effortlessly refined cashmere piece. Crafted from 100% pure cashmere, it features a more subtle version of the branding – darlin in chain stitch writing below the collar in bright yellow on a light grey base – that adds a pop of modern freshness with contemporary edge. Designed as an everyday staple with an unexpected twist, it’s perfect for those who like standing out without shouting. Light grey base Embroidered Darlin collar in bright yellow 100% Cashmere Fitted.

Today, with the expanding team she oversees every detail of Darlin London, infusing the brand with her love of design and tongue-and-cheek tone.

Lizzie
Knitted from our luxurious cashmere-silk Amara yarn, this piece delivers a beautifully soft touch with a fluffy feel. The fun puff sleeve adds a touch of playful volume, bringing quiet drama to an otherwise effortless silhouette. Designed in a warm brown hue, it’s a versatile staple that transitions seamlessly from daywear to night time elegance-a statement in comfort and style. 75% Cashmere 25% filament silk Deep Brown base Puff sleeve Cashmere silk Amara yarn Fitted and cropped.

Elevated Darlin – Red
The NEW Elevated version of our iconic darlin intarsia sweater has been crafted from a new luxurious blend of cashmere and silk, incredibly soft to the touch with a slightly fluffier feel, still with the darlin logo knitted into the design. Wear it off the shoulder to effortlessly upgrade your everyday wardrobe. In this new color way of vibrant red hue with black writing that brings a fresh pop of colour and -style perfect for layering or wearing solo, from weekday to weekend. 75% Cashmere 25% filament silk Cardinal red base Intarsia darlin in black Relaxed Fit, off shoulder.

Darlin London
https://darlin.london | @darlin.london

A Cashmere brand with Design, Quality and Ethics at its core. Darlin London invites customers to explore a bold new vision of contemporary luxury knitwear – with a wink.

Darlin London (formerly malin-darlin) was founded in London in 2018 by Swedish-born Malin Jefferies, a creative with deep roots in the fashion world. Growing up with a father in retail, she spent her early years wandering fashion fairs, developing a sharp eye for style, quality, and the stories clothes can tell.

After over a decade working as a model, Malin went on to study Fashion and Knitwear at Central Saint Martins and London College of Fashion. Blending creative instinct with technical expertise, she launched malin-darlin as a deeply personal expression-one she has steered ever since, overseeing everything from design and product development to creative direction and brand strategy, in September 2025 the brand changed its name to Darlin London.

Photographer: @marknewtonphoto.  All images courtesy of Darlin London.