Azazie, the leading DTC e-tailer for all things bridal and occasion wear, teams up with global toy company Mattel for a first of its kind and limited-edition āBarbieā¢ š©· AZAZIE Collectionā.
The bold, powerful and playful collection takes direct inspiration from Barbieās timeless fashion history. Consisting of bridal, bridesmaid and flower girl designs, Azazie and Barbieā¢ inspire customers to see the limitless potential in themselves and their style.
The made-to-order wedding brand, Azazie, created styles that play into the coquette aesthetic trend, finishing off each dramatic silhouette with feminine touches; such as 3D florals, bustier details, hand beading, corsets, bows, ruffles, dramatic slits, and more.
With the use of Mikado and Stretch Satin, the brand was able to create timeless structured silhouettes and extravagant details inspired by vintage Barbieā¢ looks. By reinterpreting traditional details in modern, fun ways, Azazie pays homage to Barbieās iconic styles, while still addressing modern sensibilities.ļ»æ
Azazie launches their exclusive āBarbieā¢ Pinkā colorway in celebration of the brandās trademark* color, available only for the Barbieā¢ Collection styles. The Barbieā¢ š©· Azazie collection offers bridal, bridesmaid gowns in sizes 0-30, and flower girl dresses, with the option for free custom sizing.
Barbieā¢ š©· AZAZIE ā Bridesmaids Dresses
Barbieā¢ š©· AZAZIE ā Flower Girl Dresses
Azazie
https://www.azazie.com | @azazieofficial
Azazie is the leading DTC e-tailer for bridal gowns, bridesmaid dresses, special occasion wear and accessories, offering high-quality gowns at affordable prices. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs.
Mattel
https://mattel.com | @mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of childrenās and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage customers through our portfolio of iconic brands, including BarbieĀ®, Hot WheelsĀ®, Fisher-PriceĀ®, American GirlĀ®, Thomas & FriendsĀ®, UNOĀ®, Masters of the UniverseĀ®, Monster HighĀ® and MEGAĀ®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
* Ā© 2024 ā Barbieā¢ is a trademark of MATTEL, INC.
All images courtesy of Azazie.
Tags: Azazie, Barbie Doll, Barbie Pink, barbiestyle, Barbieā¢ š©· AZAZIE, bridal, bridal gowns, bridalwear, bridesmaids, collection, Color, dresses, fashion, flower girl dress, inspiration, kidswear, lavender, Mattel, pink, Top, toys, wedding, wedding dress, wedding gowns
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