Apple Bottoms x Latto Fall/Winter Capsule Collection

APPLE BOTTOMS & LATTO Sell Out In Days, Second Capsule Outpaces Summer Drop, Restocks Begin Rolling Out While They Last.
The brand’s renewed momentum underscores its leadership in the Y2K revival and its strong resonance with Gen Z consumers.

Apple Bottoms’ new Winter collaboration with Hip Hop superstar Latto, has sold out for the second time this year, reaffirming the brand’s cultural influence and its strong appeal among today’s fashion-forward Gen Z audience.

Cheetah Printed Mesh off Shoulder Top & Cheetah Apple Pocket Low Rise

The brand’s newest Winter collaboration with Latto including velour track suits, reversible puffer jackets, headbands and their updated legacy denim (known for their great fit and making curves look great) sold out within days despite inventory levels being twice the size of the brand’s successful Summer drop. The demand signals Apple Bottoms’ position at the forefront of the Y2K fashion resurgence ahead of others like Von Dutch, Juicy Couture, New Religion and Baby Phat who have since made returns. Long known for its flattering fits and curve-accentuating silhouettes, the brand is reintroducing its heritage through modern design, technical updates, and collaborations that speak directly to the current consumer.

A Strategic Collaboration with Cultural Impact

The selection of Latto as the brand’s first collaborator reflects Apple Bottoms’ instinctive understanding of the modern fashion landscape. Latto’s influence, style authority, and connection with young women have played a meaningful role in amplifying the brand’s reach, while Apple Bottoms’ elevated designs ensure the product stands on its own merits. Together, the synergy has produced two back-to-back sellout moments and a renewed industry conversation around body-positive, breakout styles and expressive fashion. “We’re blown away,” said President Michael Saunders, “From our legacy supporters to the new Gen Z fashion girl discovering us for the first time, the response has been fantastic. Apple Bottoms has always been about celebrating women with great fits and style, and this moment proves that our message still hits.” Brand creator and superstar Nelly added: “If you rocked with us from day one – thank you. And if you’re new to the Apple Bottoms family, welcome. We’re just getting started.” “This collection is pure Big Mama energy,” said Latto. “It’s an evolution of my first drop – more attitude, more pieces, and more ways for women to feel bold and seen. I can’t wait to see y’all styling it.”

Off Shoulder Embellished Top – Red & Signature Apple Pocket Jeans

Inside the Winter Capsule

The collection introduced a refined interpretation of Apple Bottoms’ signature aesthetic, including:

• Velour track sets in ivory and red with cheetah-print detailing
• Reversible puffer jackets with cheetah print lining
• Iconic legacy red-pocket jeans featuring enhanced fit technology
• Branded Headbands it “IT” accessory for winter

High sell-through rates led Apple Bottoms to initiate an accelerated restock schedule, with additional inventory rolling out on AppleBottoms.com throughout the month which is sure to sell out again. “This collection builds on the momentum of our first drop,” said Michael Saunders. “It offers more range, more refinement, and more opportunities for women to feel confident and express their personal style.”

Velour Track Suit – Ivory

Why Gen Z Is Responding

Apple Bottoms continues to rise as a preferred brand among 18-25-year-old consumers who value:

• Fresh designs
• Authenticity and heritage
• Silhouettes that enhance shape and fit
• Distinct design details rooted in early-2000s aesthetics
• Fashion that is expressive without sacrificing accessibility

While many Y2K-era brands are returning to market, Apple Bottoms’ advantage lies in its consistent design identity and a fit that has always resonated with women who want to look and feel their best. “This moment represents both heritage and evolution,” added Saunders. “Latto’s vision aligns seamlessly with where the brand is headed. We are planning a dynamic 2026 with additional collaborations, new categories, and expanded offerings.” Restock updates and remaining pieces are available exclusively at AppleBottoms.com.

Apple Bottoms
https://applebottoms.com | @officialapplebottoms

Founded by Nelly, Apple Bottoms is more than just a fashion brand – it’s a movement that celebrates diversity, style, and culture. From iconic jeans to star-studded collaborations, Apple Bottoms continues to leave a mark on both the fashion and philanthropic worlds.

LATTO
www.biglatto.com | @latto

Three-time Grammy nominee and 2023 BET Best Female Hip-Hop Artist winner Latto has been making waves since she was eight years old. Since signing to RCA Records in 2020, the ATL-based rapper has released multiple projects, including her most recent critically acclaimed third studio album Sugar Honey Iced Tea, her Gold album 777 and her debut studio album Queen of Da Souf. Her latest album, Sugar Honey Iced Tea, made music history again for Big Mama. It solidified her as the first solo female rapper from Atlanta to ever have a #1 on Billboard’s Top Rap Albums chart, debut or otherwise. The album also earned Big Mama a top 15 spot on the Billboard 200 chart, at #15. Overall, she is only the second female rapper in 2024 to have a #1 Rap Album debut and Top 15 Billboard 200 debut. Her 2022 album 777 debuted at #15 on the Billboard 200 and #6 on the Top Rap Albums chart, followed by a U.S. tour. Latto also is the first female rapper to have a #1 single on Pop, Rhythm, and Urban Radio with “Big Energy,” and became the first solo female rapper from Atlanta to receive any Gold and Platinum RIAA certifications. She’s earned accolades like Variety’s “Breakthrough Artist” and Billboard’s Women in Music “Powerhouse Award.” In addition, she’s performed at major events like the iconic Clive Davis’ Pre-Grammy Gala, AMAs, BBMAs, Fallon, Coachella and more. Most recently, Latto went on her first North American headlining Sugar Honey Iced Tea Tour, with special guests Mariah The Scientist and Karrahbooo. Beyond music, Latto loves to experiment with fashion. She has attended New York, Milan, and Paris Fashion Weeks, and has graced covers like Cosmopolitan, Billboard, EBONY and Rolling Stone. She’s also active in philanthropy through her foundation, Win Some Give Some, hosting events like her annual “Christmas In Clayco” for families in need. A 2023 Forbes “30 Under 30” and 2024 Ebony Power 100 honoree, Latto continues to dominate, staying true to her Clayton County roots while pushing boundaries in music and beyond.

All images courtesy of Apple Bottoms.

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