HI-CHEW® x LONELY GHOST

HI-CHEW® and LONELY GHOST Team Up to Celebrate the Holidays in Sweet Style

• Limited-edition apparel collection celebrates the iconic HI-CHEW® Strawberry flavor with a cozy candy-inspired style, featuring a matching sweat set and hat.

HI-CHEW®, the immensely fruity, intensely chewy candy has partnered with cult-favorite lifestyle brand LONELY GHOST to launch a limited-edition apparel collection that celebrates the joy of the holiday season.

The collection, which includes a matching sweat set and hat, is inspired by one of HI-CHEW’s most iconic flavors: HI-CHEW Strawberry. This collaboration marks HI-CHEW’s first-ever entry into apparel, bringing together two brands known for fun, creativity, and authentic fan engagement.

Featuring a vibrant red color palette perfect for the festive season, the unisex collection showcases LONELY GHOST’s signature phrases with a sweet HI-CHEW twist – “HI-LOVE YOU SAY IT BACK,” highlighting the bold playful spirit shared by both brands. Whether you choose to gift this to a loved one, or treat yourself to a cozy new set for the Winter months, it’s sure to spark joy and excitement with its unique designs.

The three-piece apparel collection includes:

• Sweatshirt: A strawberry-forward hoodie featuring “HI-LOVE YOU SAY IT BACK” on the front and a new phrase, “BEST THINGS IN LIFE ARE SWEET” on the back, paired with a list of life’s sweet moments. Available in sizes XS-4X.
• Sweatpants: The wide-leg sweatpants feature the phrase “BEST THINGS IN LIFE ARE SWEET” along with scattered strawberries throughout the design. Available in sizes XS-4X.
• Hat: This snapback hat is white with a red brim and features “HI-LOVE YOU SAY IT BACK” on the front, and strawberry details on the side. Available in one size.

The exclusive collection is available for purchase on lonelyghost.co/collections/hi-chew, in the brand’s flagship store, ‘Ghost Grocery’ (Provo, UT), and their newest store ‘LONELY GHOST’ in Fashion Square (Scottsdale, AZ). The collection will be available while supplies last. Fans who purchase the set will also receive a gift with purchase, HI-CHEW® Strawberry Sticks, to bring the flavor to life and enhance the experience.

“It was always essential for us to partner with an innovative and creative brand that shares a passionate, loyal fan base- one that shares the same passionate and engaged community as HI-CHEW’s Chew Crew.,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “LONELY GHOST was the perfect partner to bring HI-CHEW’s unique personality to life and we’re excited to bring our consumers another fresh, exciting way to engage with the brand.”

“Our favorite collaborations are the ones that make people do a double take; the ones that feel unexpected and end up making total sense. HI-CHEW® was exactly that,” says Bronson Christensen, Co-Founder of LONELY GHOST. “Teaming up with such an iconic brand just felt right and we are excited to bring this collection to life.”

Founded in 2019, LONELY GHOST has grown from a streetwear brand into a lifestyle movement grounded in authenticity and emotional storytelling, sharing its signature style with brand fans across the world. They have recently expanded into partnerships with beverage brands, food brands, and other fashion brands as their growth continues to sky-rocket. HI-CHEW® was created as a flavorful disruptor within the candy category and continues to follow evolving trends and taste preferences. The brand is dedicated to the development of true-to-flavor offerings that consumers can’t get enough of.

HI-CHEW® Strawberry is bursting with juicy, true-to-life Strawberry flavor and stands as the most popular HI-CHEW® flavor in the U.S., followed by Watermelon, Mango, Grape and Green Apple. It is available in HI-CHEW® Stick packaging, as well as in the iconic HI-CHEW® Original Mix.

HI-CHEW® is made with concentrated fruit juices, and both natural and artifi cial flavors, and contains no colors from synthetic sources. HI-CHEW® is also gluten-free.

Morinaga America, Inc.

Established in 2008, Morinaga America, Inc. is the offi cial distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the fi rst, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its fi rst United States manufacturing facility in North Carolina. With over 300 fl avors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

HI-CHEW®
https://www.hi-chew.com | @hichewusa

Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently off ered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of fl avors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, Sweet & Sour Watermelon, and new Blue Raspberry. HI-CHEW® also off ers peg bags in the following fl avors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, Dessert Mix, and new Getaway Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, Dessert Mix, and new Getaway Mix. HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry fl avors. HI-CHEW® Gummies and HI-CHEW® Gummies Sour reimagine the brand’s iconic chewlets in a new gummy form. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy fl avor off erings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019.

LONELY GHOST
https://lonelyghost.co | @lonelyghost

LONELY GHOST is more than a clothing label-it’s a cultural movement built on connection, storytelling, and self-expression. Founded with the belief that words have the power to unite, the brand has become a touchstone for a new generation, blending fashion, community, and emotional resonance. Its iconic phrases and narrative-driven collections transcend apparel, sparking conversations and creating spaces where people feel seen and understood. By turning shared human experiences into wearable statements, LONELY GHOST has grown into a global community that celebrates vulnerability, authenticity, and belonging.

All images courtesy of LONELY GHOST.

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