STARTER x NFL SHOP

STARTER UNVEILS MULTI-DAY SUPER BOWL LX ACTIVATION IN SAN FRANCISCO WITH STARTER x NFL SHOP POP UP, STARTER LIVE PODCAST STUDIO, STARTER LAB CUSTOMIZATION AND MORE EXCITING PROGRAMMING

This Super Bowl LX, iconic sportswear brand Starter brings its legacy to the heart of San Francisco with the Starter x NFL Shop, a four-day retail and cultural destination celebrating football, fashion, and fandom.

SUPER BOWL LX COLLECTION

Running Wednesday, February 4 through Saturday, February 7 from 10:00 AM – 6:00 PM at 217 Powell Street in Union Square, the immersive experience blends exclusive product drops, interactive activations, and live programming.

Anchoring the activation is the Starter Super Bowl LX Collection, an exclusive capsule inspired by the city of San Francisco and crafted with Starter’s signature blend of vintage authenticity and modern design. The space will also feature limited-edition collaborations, including Starter x Avirex, along with additional partner capsules available only during Super Bowl week.

Fans are invited to participate in Starter Lab, an in-store customization experience that allows guests to step into the role of designer. Visitors can create one-of-one Starter products by selecting their favorite NFL teams, iconic vintage Starter logos, and exclusive branding elements.

Returning after a successful debut at Super Bowl LIX in New Orleans, Starter Live will once again serve as a creative hub within the shop. The live, in-store podcast studio will host conversations, interviews, and real-time content with friends and collaborators of the brand. This year’s lineup includes Jim Weiss, Pacman Jones, TJ Ward and more.

Starter’s Super Bowl LX activation is further elevated through its partnership with Real Chemistry and starpower. Real Chemistry’s Founder and Chairman Jim Weiss will host live recordings of his acclaimed podcast, Get Real with Jim Weiss, live on site on Wednesday, February 4 and Thursday, February 5. The collaboration brings purpose-driven storytelling to the heart of Super Bowl week, with Weiss hosting conversations with changemakers and thought leaders shaping a brighter future as well as a VIP cocktail party on Thursday February 5th. The moment is especially meaningful as Real Chemistry celebrates its 25th anniversary, returning to San Francisco, where the company was founded, making the Super Bowl activation a true full-circle milestone. As a tier-one partner to many of the world’s most innovative life sciences and healthcare companies, Real Chemistry and its culture and influencer marketing arm, starpower, are known for translating data, culture and partnerships into stories that resonate.

Starter will also be featured at the Super Bowl Experience at Moscone Center South Hall, running Saturday, January 31 through Saturday, February 7. As part of the NFL’s football-themed fan festival, Starter will offer exclusive Super Bowl LX merchandise within the Streets of San Francisco experience, along with a limited-edition gift with purchase, available only in person and while supplies last, celebrating Starter’s deep-rooted legacy in sports culture.

Starter
www.starter.com | @starterofficial

Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team and the player and allow the fan to “wear what the pros wear.”

SUPER BOWL LX COLLECTION images courtesy of Starter.