Hockerty at Pitti Uomo 109

Hockerty presented a carefully curated selection of menswear looks from day to night at the Pitti Uomo 109.

This season at Pitti, Hockerty embraced a simple idea: dressing too elegantly is not excess, it is awareness. Although Pitti Uomo is usually conceived as a daytime event, tailoring does not stop when the sun sets. This season, Hockerty presented a carefully curated selection of looks from day to night, designed to maintain presence from street sartorial style to after-hours moments, without changing attitude.

Hockerty’s Daytime Looks at Fortezza Da Basso in Florence, Italy

Photographed at the Fortezza da Basso, Hockerty’s daytime looks prioritize precision, fabrics, and movement. Clean lines, secure proportions, and tailored craftsmanship define a tailoring approach designed for long days in Florence. Practical, intentional, and discreetly confident.

The looks evolved slowly, without abrupt changes. Not so loud but thoughtful. Dressing “too much” was not a spectacle: it was a statement of intent.

Grey Wool Overcoat, Grey Three-piece Suit

An elegant and sophisticated monochromatic combination. The grey wool coat adds structure and presence, while the three-piece grey suit reinforces the silhouette with a polished and ceremonial finish. A refined, coherent look with great visual impact. (Image credits: Claudio Bergamini @c.laudio Styled by Hockerty, Photography by Alessandro Michelazzi @alessandromichelazzi)

Grey Tweed Three-piece Suit with Loafers

This look combines a bespoke grey three-piece herringbone tweed suit made from a grey wool blend tweed fabric, which adds texture and a classic yet modern air ideal for autumn and winter events, with loafers that round off the outfit with an elegant and relaxed touch at the same time. The waistcoat, jacket, and matching trousers create a sophisticated and timeless silhouette, perfect for those seeking a refined style, comfort and personality. (Image credits: Jonathan Blasco @jonathan.blasco Styled by Hockerty, Photography by Alessandro Michelazzi @alessandromichelazzi)

Loro Piana Double-breasted Suit in Light Grey Pure Wool Super 120s Tartan Hockerty.

A sophisticated proposal with a contemporary air. The light blue checked double-breasted suit adds visual dynamism and structure, while the light grey high collar softens the ensemble with modern elegance. A balanced, distinctive, and refined look. (Image credits Gianluca Ala @gianluca_ala Styled by Hockerty, Photography by Alessandro Michelazzi @alessandromichelazzi)

Brown Checked Three-Piece Suit with Brown Tie / White Cotton Poplin Shirt with Double Cuffs and Contrast Collar / Brown Suede Loafers with Tassels

A classic proposal with sartorial character. The check pattern adds visual dynamism, while the three-piece set reinforces structure and elegance. The brown tie maintains color harmony for a refined and coherent look. (Image credits Thierry Mouele @thierrymouelelasprezzatura Styled by Hockerty, Photos courtesy of Hockerty @hockerty_official)

Forest Green Double-breasted Suit with Light Blue Shirt / Two-tone Leather and Tweed Brown and Green Loafers

A sophisticated combination with distinctive character. The forest green double-breasted suit adds presence and visual depth, while the light blue shirt introduces freshness and balanced contrast. An elegant look, confident and with its own personality. (Image credits Brian Klimek @suittielinksbracesman Styled by Hockerty, Photos courtesy of Hockerty @hockerty_official)

Night Looks at Hockerty’s Event at Pitti Uomo 109

Tailoring maintains its authority even after nightfall. The textures intensify, the silhouettes sharpen, and the presence becomes unmistakable. The same garments, the same attitude, transform naturally for the night. Before the official launch of the Hockerty Pitti Uomo 109 Lookbook, Hockerty shares these first curated selection of images, accompanied by a “shop-the-look” that reflects the essence of the experience.

Hockerty’s Event at Pitti Uomo 109
(Photo by Alessandro Michelazzi @alessandromichelazzi, courtesy of Hockerty @hockerty_official)

Burgundy Velvet Tuxedo Jacket with Black Tailored Trousers
(Image credits: Niccolò Cesari @niccocesari Styled by Hockerty, Photos courtesy of Hockerty @hockerty_official)

Navy Blue Tuxedo Suit with White Dress Shirt and Black Bow Tie
(Photo courtesy of Hockerty @hockerty_official)

Blue Tuxedo Suit with Bow Tie for Evening Events
(Photo courtesy of Hockerty @hockerty_official)

Hockerty
www.hockerty.com | @hockerty_official

Founded in 2009, Hockerty is the leading e-commerce platform for bespoke men’s clothing. The brand offers its customers the freedom to design their own garments with a wide range of customisation options, fabrics, and styles, because a unique wardrobe should be within everyone’s reach.

Created by three young entrepreneurs who identified an opportunity in the custom fashion market, Hockerty was born with a simple idea: to make bespoke clothing accessible. What started in a living room, with the support of friends and family, has become a global brand with a clear mission: to offer people the freedom to express their personality through their style, at an affordable price.

With teams in Zurich, Barcelona, and Shanghai, Hockerty focuses on quality, innovation, and sustainability. Together with its customers, the brand promotes a world that buys less, buys better, and values lasting craftsmanship.

All images courtesy of Hockerty.