Juana Martín, the Spanish designer from Cordoba, presented her couture collection ‘Fervor’ on July 8th at the Official Paris Haute Couture Calendar, establishing herself through the Parisian calendar and highlighting her Spanish, particularly Andalusian, heritage.
This time, Juana Martín drew inspiration from one of the most deeply rooted traditions in Andalusia: religious fervor. She interpreted it as a collective expression of faith with a strong cultural identity within Andalusian society.
Devotion and passion came together in Paris on July 8th, as attendees were transported to a solemn Holy Week procession. The designer once again committed to promoting her culture, this time on the second day of the Official Haute Couture Calendar.
Petal showers, sacred images, and candlelit processions were the main inspirations for a collection immersed in black ruán, a specific deep black fabric used for the creation of the “nazarenos” or “penitents,” recognizable by their long robes and tall pointed hoods.
This collection also involved strong inspiration from various representations of Christs and Virgins, especially their adornments. The designer remained faithful to her signature black and white palette, elevated by striking jewelry and unconventional materials for a couture collection.
Juana Martín continued to make history as the only Spanish woman ever granted access to this institution, preceded only by Balenciaga and Rabanne-a milestone in Spanish fashion history, recognized this year with the Gold Medal of Merit in the Fine Arts.
On Tuesday at 4:30 p.m., in Paris’s Fifth Arrondissement, Fervor was unveiled, marking the Cordoban designer’s seventh couture collection.
Her loyal team, Rafael Maqueda and Menchu Benítez, joined her in the artistic direction of hair and makeup, with participation from I.C.O.N. Products España and its high-end product line.
Málaga de Moda continued to support Andalusian craftsmanship, while Cordoban giant Plenitas once again supported the designer, promoting Andalusian talent. Finally, Francesca Bellavita completed the collection with her artisanal, Italian-made footwear.
Credits:
Styling: Juana Martín @juanamartinoficial
Shoes: Francesca Bellavita @francescabellavita
Artisanal Works: ꪑꪖ𝕣𝕥ⅈꪀ ᥇ꪮⅈꪶꪶꪮ @escultor_martin_boillo
Hair: Rafael Maqueda @rafael_maqueda
Make-up: Menchu Benítez @menchu.benitez
Photography and Videography: FACTUS @factusproductions
Special Thanks to:
Málaga De Moda @malagademoda_
Diputación de Málaga @diputacionmlg
Plenitas, The Exponential OTT @plenitasott
Juana Martin
www.juanamartin.es | @juanamartinoficial
All images courtesy of Juana Martin.
Tags: Andalusian, artisanal, Artisans, Christian fashion, collection, Cordoba, Couture, craftsmanship, cultural, cultural apparel, dresses, embellishment, embellishments, FACTUS, fashion design, fashion designers, fashion shows, Fervor, Fine Jewellery, floral, flowers, Francesca Bellavita, gowns, Haute Couture, I.C.O.N. Products España, jewellery, jewelry, jewels, Juana Martin, Málaga de Moda, Martin Boillo, Menchu Benítez, Paris, Paris Fashion Week, Paris Haute Couture Fashion Week, petals, Rafael Maqueda, ruán fabric, runway, runway shows, sheer fabrics, Spain, Spanish, Spring, Top, TOTEM FASHION
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