Luli Fama Lit Up the Runway at PARAISO Miami Swim Week With “La Diosa del Agua” Runway Show Featuring Cruise ’25 and Spring ’26 Collections.
The radiant world of Luli Fama came to life at PARAISO Miami Swim Week 2025, where bold Latin-inspired designs, luxurious fabrics, and show-stopping silhouettes captured the spirit of celebration, confidence, and sun-drenched glamour.
Luli Fama made an unforgettable impact at PARAISO Miami Swim Week 2025 at its “La Diosa Del Agua” Runway Show on Saturday May 31, which showcased its Cruise ’25 and Spring ’26 collections. Known for its vibrant prints, confident silhouettes, and Miami flair, the brand once again proved why it remains a standout in global swim and resort wear.
The show opened with a surprise dance performance, captivating the audience with high-energy choreography and vibrant movement. The dancers wore custom Luli Fama pieces, blending fashion and performance in a celebration of Latin rhythm.
As the music built and lights dimmed, models took to the runway in a vibrant procession of swim and resort wear pieces. The Cruise 25 collection embraced tropical wanderlust with breezy cover-ups, radiant prints, and stand-out swimwear. Each look was designed to inspire beachside lounging and carefree tropical adventures.
Following the tropical energy of Cruise, the Spring 26 collection introduced a festive, elevated aesthetic. The line featured shimmering fabrics, sleek silhouettes, and luxurious details designed for celebrations, getaways, and glamorous evenings. From sparkling bikinis to elegant evening-ready resortwear, each piece channeled midnight magic with confidence and flair.
Every design reinforced Luli Fama’s commitment to empowering women to embrace their curves, express their individuality, and shine unapologetically. The brand’s hallmark combination of bold prints, innovative textiles, and expert fit was evident throughout the collection.
Luli Fama’s presence on the PARAISO runway was more than a fashion moment. It was a full experience that embodied the brand’s identity: playful, bold, feminine, and unforgettable. The presentation celebrated culture, movement, and style in full color.
With designs previously worn by global stars including Lady Gaga and Camila Cabello, Luli Fama continues to lead the way in bold resort fashion. The brand’s collections can be found at its boutique locations in Lincoln Road, Doral, and Las Olas, and in hundreds of retailers around the world.
Designer Luli Hanimian
Born in Cuba and raised in Miami, the beach has always been Luli’s playground. She met Augusto while working for his aunt, who was a famous swimsuit designer in Argentina. Her love for the ocean and her eye for fashion came full circle and the duo decided to branch out on their own which is how Luli Fama was born. Augusto came to Miami and was involved in the early days of introducing a completely new designer concept to Miami’s swimwear scene through his family’s business; evolving from solid neon’s to sophisticated European prints and very creative never seen in the market styles. After meeting Luli, it was only natural that they would continue changing the trends and growing into their own brand.
Luli Fama
www.lulifama.com | @lulifamaswimwear
Luli Fama is a Latin-owned women’s luxury swim and resort wear brand, globally recognized for its universally flattering fit, immaculate designs and eclectic mix of vibrant hues. Empowering women to feel confident, sexy and strong in their swimwear has been a driving force for the brand. Celebrating a passionate lifestyle one bikini at a time is our motto. Luli Fama’s designers create each piece with Luli Babes in mind, great fit as the key element, while always staying true to the brand’s philosophy. After over 30 years of experience, they know that fit is the most essential and challenging part of finding the right swimsuit. That is why they their patterns are perfected to fit different types of bodies. Luli Fama works to create the perfect silhouettes and styles to provide you with the ideal fit, and debut new fashion-forward looks and trendsetting styles season after season.
PARAISO MIAMI SWIM WEEK
https://paraisomiamibeach.com | @paraisomiamibeach
PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of swim and resort wear for over 20 years. PARAISO has established itself as the unrivaled pinnacle of the swim and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands through a roster of experiential events. The multi-day fashion fair is centralized in Collins Park and stretches across all Miami Beach. PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. In 2025, PARAISO Miami Swim Week is celebrating the launch of SIHOF: Swimwear Icons Hall of Fame, a dedication and celebration of the swimwear industry, its tastemakers, and trailblazers. The week’s lineup of special events kicks off on Wednesday, May 28, and runs through Sunday, June 1, with a star-studded roster of top-tier talent, designers, and industry creators.
All images courtesy of Luli Fama and PARAISO Miami Swim Week, used by permission.
Tags: Accessories, beach essentials, beach fashion, beachwear, bikini, bold prints, bold reds, burnt oranges, coastal culture, coastal luxury, cover-up, cruise, events, fashion, fashion show, femininity, floral patterns, flowing silhouettes, gold beading, jewelry, Luli Fama, Luli Hanimian, luxurious fabrics, Miami, Miami Beach, Miami Swim Week, one-piece, PARAISO Miami Swim Week 2025, resort, resortwear, romantic florals, runway shows, shimmering golds, South Beach, style, swimming, swimwear, Top, trends, tropical, tropical patterns, tropical prints, vibrant prints
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