Pro Standard Sportswear Launches in Amazon’s Store

PRO STANDARD Launches in Amazon’s Store to Meet Rising Demand for Culturally Relevant Sportswear

As PRO STANDARD celebrates a decade at the intersection of sport, fashion, and culture, the brand is entering its next era with the launch of its full Men’s, Women’s, and Kids’ collections in Amazon’s U.S. store.

Founded in 2015 by Mike Harris, PRO STANDARD has built its name on premium licensed apparel that merges authentic team representation with streetwear aesthetics. With official rights across the NBA, NFL, MLB, NHL, U.S. Soccer, and leading colleges and HBCUs, the brand has redefined what it means to rep your team with style.

This new launch with Amazon brings PRO STANDARD’s signature pieces to a wider audience-delivering access, convenience, and culture all with fast, free delivery through Prime.

“We’ve spent 10 years building the premier brand in the sports licensed business” said founder and CEO Mike Harris. “Amazon gives us a new lane to grow-and will help amplify our reach to consumers worldwide, making sure every drop, every design, connects people back to their team, their hometown and their culture.”

“Amazon Fashion is focused on expanding our premium licensed sports selection for our customers,” said Jenny Freshwater, Vice President of Amazon Fashion and Fitness. “We’re delighted to add sought-after styles and an exclusive line from PRO STANDARD to our store, all available with fast, free delivery through Prime.”

The launch marks a major milestone in PRO STANDARD’s mission to lead the licensed sportswear space.

PRO STANDARD
https://teamprostandard.com | @prostandard

PRO STANDARD has grown 50% year-over-year and is now carried in over 8,000 retail doors worldwide. Worn by top athletes and artists alike, the brand continues to set the bar for the intersection of sports and fashion. Retailers are seeing very high sell-through worldwide, setting PRO STANDARD up for strong future growth and continued loyalty from fans and partners.

With momentum building, PRO STANDARD plans to continue expanding its offerings in Amazon stores, expand into international markets, and grow its retail and e-commerce footprint-while staying true to its cultural roots.

All images courtesy of PRO STANDARD.
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