Jelenew Launches New Pregnancy Fit Series

• Women’s Cycling Apparel Brand Jelenew Launches New Pregnancy Fit Series
• Offers More Options for Expectant Mothers Who Love Cycling

Women’s cycling apparel brand Jelenew celebrates by launching brand-new colors and designs for its Pregnancy Fit Series, offering expectant mothers an exciting new range of cycling gear tailored to their changing bodies.

New Pregnancy Fit Cycling Gear

The Pregnancy Fit Performance Short Sleeve Jersey features a specially tailored loose fit for the growing bump, ensuring optimal comfort and a non-restrictive fit as the body changes. The zipper pullover design allows for easy wear while minimizing friction on the abdomen. The back of the jersey is made with premium mesh fabric to ensure breathability and comfort.

The Pregnancy Fit Performance Shorts continue Jelenew’s classic “No Bibs, No Worries” design, adapted for pregnancy cycling. They feature a loose fit for belly comfort, proper compression, and buttery-soft fabric to reduce leg swelling and chafing during pregnancy. The Elastic Interface Chamois offers maximum comfort and ensures that expectant mothers can ride comfortably without straining sensitive areas, providing excellent shock absorption. The new shorts are available in vibrant colors, including yellow and pink, perfect for the summer cycling season, no longer limited to basic dark colors.

Both the jersey and shorts are designed not only for pregnancy but also for use after childbirth, offering continued comfort and support for women who want to maintain an active cycling lifestyle.

Jelenew’s Mission: Empowering Women Through Cycling Apparel

Jelenew’s mission is to empower women by providing apparel that enhances comfort, enabling them to fully enjoy their rides and achieve their highest potential. This vision was inspired by co-founder Marion Clignet, a former cycling World Champion and two-time Olympic silver medalist, who faced challenges during her career, including being diagnosed with idiopathic generalized epilepsy at the age of 22. Despite overcoming these hardships, she never found cycling apparel designed specifically for women.

This led Marion to establish the “Sprinter’s Jersey Lab” with the Jelenew design team, creating gear tailored to meet the unique needs of active women and encouraging more women to participate in cycling.

Jelenew Community: Supporting Women Cyclists

As a brand dedicated exclusively to female cyclists, Jelenew recognized the limited availability of maternity cycling gear in the market. Standard jerseys and bibs fail to meet the needs of expectant mothers, making it challenging for women who wish to cycle during pregnancy to find suitable gear. Many resort to using MTB or gravel jerseys as substitutes. To address this, Jelenew launched the Pregnancy Fit gear in 2023, with updated designs this year focused on optimal comfort and fit for cyclists.

The update incorporates three pregnancy-friendly design elements for the belly area: a loose-fit structure, extra stretchy fabric, and proper support, ensuring comfort without feeling constricted.

In addition to its pregnancy-specific designs, Jelenew has made substantial contributions to the female cycling community. Initiatives such as the Jelenew Ride Leader program and Tour de France Féminin Originals on Tour aim to empower women to assume leadership roles and inspire others to embrace cycling. Jelenew is dedicated to showcasing the stories of female riders and encouraging more women to enjoy the sport. The company remains committed to supporting women in cycling and hopes to see every woman find her own path, promising unwavering support and camaraderie along the way.

Jelenew
www.jelenew.com | @jelenew_official

Created just for women.

Jelenew is a high-performance women’s cycling and sports apparel brand cofounded by World Champion and Olympic Medalist Marion Clignet. Built on structural innovation and female-specific designs, Jelenew seamlessly integrates functionalities with aesthetics.

Founded in 2021, inspired by cycling, Jelenew provides sportswear that perfectly blends performance and aesthetics for women and the extended lifestyle collection based on speed and power sports meets more diversified needs of women on the move. Jelenew, joined by world women’s cycling champion Marion Clignet for technical guidance, founded “Sprinters Jersey Lab” based on Jelenew’s patented technology Curvetec® and 30 years of cycling experience to lead industry innovation.With a DNA of French haute couture design, Jelenew uses three-dimensional draping technique to fit and support key muscle groups, especially during the active movement of pedaling. Providing crucial support for core muscles, back, shoulders, hips, and thighs to enhance women’s cycling experience. Technological fabrics are tailored for different body zones to provide maximum mobility for the female body. Highly versatile in various sports scenarios, Jelenew’s proprietary Curvetec® technology is a guarantee of performance and aesthetics.Jelenew also actively collaborates with non-profit organizations such as Amfar, the World Women’s Organization in Salt Lake City, and Dream Big! in Boston. Jelenew has long supported the French “La Marion Clignet” charity cycling to encourage women of all countries, skin colors, and ages to gain physical and mental strength from sports. Jelenew also champions the cause of women’s rights and equality as its core mission.

All images courtesy of Jelenew.