Jordan Brand’s Luka 5 Invites Hoopers to Command the Floor in Confidence

Jordan Brand is inviting players to command the floor in confidence in the Luka 5: a new silhouette engineered for the slow-step finishes and directional changes Luka Dončić uses to control the game.

• Jordan Brand’s Luka 5 is created for hoopers with a shifty style of play, helping them change pace and direction at a moment’s notice while maintaining a strong connection with the court and feeling secure and contained in their shoe.
• The Luka 5 is flexible but stable, giving Luka Dončić the balance and control required for his signature step-back jumper and effortless Euro step.
• The silhouette brings forward the hallmark court feel, deceleration and maneuverability central to Luka’s signature footwear while adding a full-length Zoom Strobel for extra propulsion and a new ISOband for enhanced control.
• The Luka 5 will be available January 8 at jordan.com and select retail locations.

The Luka 5 brings forward the hallmark court feel, deceleration and maneuverability hoopers love in Luka’s signature footwear while adding a full-length Zoom Strobel for extra propulsion and a new ISOband for enhanced control. These innovations, combined with a plush CushIon 3.0 midsole and the underfoot stability of Luka’s signature ISOplate, give athletes 360-degree control, making the Luka 5 a perfect match for anyone who wants to get shifty and have mobility in every direction. Simply put: Luka is a bad, bad man – but his shoes are nice.

“Working with Jordan Brand on the Luka 5 was about making something that fits my game and keeps evolving with me,” says Luka. “The full-length Zoom Strobel and ISOband give me that extra pop and control so I can attack from any spot on the floor. Every time I lace them up, I know I’m ready to go.” The Luka 5 is built to leave everyone else behind, helping hoopers isolate and move around defenders in defiant confidence.

The full-length Zoom Strobel, included for the first time in Luka’s signature line, provides a responsive platform that gives athletes extra pop to make moves in all directions. The new ISOband is integrated seamlessly into the shoe, allowing push-off from any angle, and Luka’s signature ISOplate delivers underfoot stability and lateral support – functioning like a supportive tendon for quick directional changes. A low-profile design brings the foot closer to the court for a claw-like grip, and a full-length herringbone traction pattern with HART rubber helps Luka and players like him hit the brakes on a moment’s notice. All the while, the Luka 5 offers a locked-in fit with torsional rigidity focused on propulsion zones in the heel and forefoot.

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This amounts to a game shoe that’s flexible but stable, giving Luka the balance and control required for his signature step-back jumper and effortless Euro step. The Luka 5 comes to life in an array of bold styles as distinctive as Luka’s game, beginning with the Venom colorway, which features eye-catching illusion green paired with hits of black.

The Jordan Brand Luka 5 will be available January 8 at jordan.com and select retail locations. 
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All images courtesy of NIKE.
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