Industry Q&A: Aishwarya Lahariya, Co-Founder & Designer of Jiwya
Celebrate In Style with Oliver Bonas' Summer Wedding Guest Outfits
CLO Launches Global 3D Design Contest with Vivienne Westwood
Techtextil and Texprocess 2026 Event Highlights
GUESS? x Marilyn Monroe™ Capsule Collection
Sumissura Lookbook SS26 Power Dressing Drop II
Dickies® X Harley-Davidson® Return with "Built to Outlast" Collection
AAFA Celebrates 50 Years of the American Image Awards
Next Fashion Designer of Tokyo / Sustainable Fashion Design Award 2026
Dive into the Elements Jewelry Collection with Habulous
Exhibition | Gustavo Nazareno "How to Grow a Flower from a Supernova"
Soorty Unveils Fall/Winter 2027-28 Collection
PUMA Opens Its Biggest European Flagship Store in the Heart of London, Bringing the Best of the Brand Closer to Consumers. PUMA has opened the doors to its largest-ever European flagship store on Oxford Street in London, which will bring the best of the company’s products and immersive storytelling...
PUMA Unveils The Future of Fast for Tokyo World Athletics Championships 2025. Ahead of the Tokyo World Athletics Championships 2025, global sports brand PUMA has revealed The Future of Fast – a bold vision for innovation that will be brought to life through a series of athlete events and cutting-edge...
The “White” Pack Brings a Frozen Take on the Skope Forever PUMA and Skepta return with their coldest drop yet, led by an all-white take on the Skope Forever. Skepta’s signature silhouette is reworked with translucent icy soles, joined by apparel and accessories that fuse PUMA’s...
Dua Lipa kicked off the next chapter of her road trip adventure, letting her PUMA Speedcats lead the way through the desert. Cruising in a classic ride and making spontaneous pit stops along the way, her path takes her through diners and other iconic roadside spots. As she embraces the journey, Dua Lipa...
PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season. PUMA brings Squid Game‘s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants...
Disruptive product capsules and marketing concepts as part of multi-year creative incubator. Sports company PUMA and music artist, creative, and designer A$AP Rocky have officially announced a long-term creative partnership. Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director...
Worn by Legends, Reborn by Rihanna. Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return...
Innovative Design for Maximum Propulsion Porsche Design, in collaboration with international sporting goods manufacturer Puma, presents the new 3D MTRX sneakers. The special feature: for the first time, both premium brands have relied on an innovative midsole made by a 3D printer. The unique lattice...
Sports company PUMA will discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change at a global event in September. Taking place in London on September 6 and streamed worldwide, Conference of the People will feature PUMA’s...
Sports company PUMA is kicking off a much-awaited motorsport season with their latest partner apparel collections for Autumn/Winter 2020. Just in time with the engines to rev up again, PUMA (paid link) travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and the Mercedes-AMG...
Cara Delevingne is known for being bold and breaking the rules. PUMA’s CELL Stellar Neon is just the shoe for her. It’s vibrant neon pink with a mix of fresh materials and patent provides a unique, vibrant look to help her stand out from the crowd. PUMA’s CELL technology is known for its stable...
Porsche Design and PUMA have launched a high-end sportswear collection with the “driven by urban dynamics” concept. The Kühlhaus Berlin event space offered the perfect setting for various performances, staged to showcase the progressive and dynamic nature of the collection. The two brands...
PUMA and Ader Error just celebrated the launch of their debut collection FUTRO with Splacer, a platform for renting unique spaces. An experiential pop-up event in Chelsea, New York with art and live performances, the launch event highlighted stories of reinvention through a night of art and fashion that...
Show & Launch of the Latest Collaboration Capsule Collection Puma and Trapstar Previewed the Autumn/Winter 2016 Collection at Paris Fashion Week on Saturday, March 5th, 2016. Global Sports Brand PUMA and London-based lifestyle brand Trapstar go hard in Autumn-Winter ’16 as they are set to release...
