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Disruptive product capsules and marketing concepts as part of multi-year creative incubator. Sports company PUMA and music artist, creative, and designer A$AP Rocky have officially announced a long-term creative partnership. Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director...
Worn by Legends, Reborn by Rihanna. Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return...
Innovative Design for Maximum Propulsion Porsche Design, in collaboration with international sporting goods manufacturer Puma, presents the new 3D MTRX sneakers. The special feature: for the first time, both premium brands have relied on an innovative midsole made by a 3D printer. The unique lattice...
Sports company PUMA will discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change at a global event in September. Taking place in London on September 6 and streamed worldwide, Conference of the People will feature PUMA’s...
Sports company PUMA is kicking off a much-awaited motorsport season with their latest partner apparel collections for Autumn/Winter 2020. Just in time with the engines to rev up again, PUMA (paid link) travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and the Mercedes-AMG...
Cara Delevingne is known for being bold and breaking the rules. PUMA’s CELL Stellar Neon is just the shoe for her. It’s vibrant neon pink with a mix of fresh materials and patent provides a unique, vibrant look to help her stand out from the crowd. PUMA’s CELL technology is known for its stable...
Porsche Design and PUMA have launched a high-end sportswear collection with the “driven by urban dynamics” concept. The Kühlhaus Berlin event space offered the perfect setting for various performances, staged to showcase the progressive and dynamic nature of the collection. The two brands...
PUMA and Ader Error just celebrated the launch of their debut collection FUTRO with Splacer, a platform for renting unique spaces. An experiential pop-up event in Chelsea, New York with art and live performances, the launch event highlighted stories of reinvention through a night of art and fashion that...
Show & Launch of the Latest Collaboration Capsule Collection Puma and Trapstar Previewed the Autumn/Winter 2016 Collection at Paris Fashion Week on Saturday, March 5th, 2016. Global Sports Brand PUMA and London-based lifestyle brand Trapstar go hard in Autumn-Winter ’16 as they are set to release...
