PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season.

Photography by 2024 © Gosia Turczynska, courtesy of PUMA.
PUMA brings Squid Game‘s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix‘s most-watched series.

(Left) T7 Women’s Track Jacket + Pants – Mint Tea, Easy Rider Sneakers – Intense Red-Dark Pine
(Right) T7 Men’s Track Jacket + Pants – PUMA Black, Suede Sneakers – Blue Horizon-Orchid Shadow
Photography by 2024 © Gosia Turczynska, courtesy of PUMA.
The iconic T7 Track Jacket and T7 Track Pants are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels. The same all-over-print carries over onto a matching backpack and cap that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts call out Squid Game lore and games from the first and second seasons.

T7 Women’s Track Jacket + Pants – Mint Tea, Easy Rider Sneakers – Intense Red-Dark Pine
Photography by 2024 © Gosia Turczynska, courtesy of PUMA.
The collaboration’s footwear offerings include the Easy Rider which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker.

(Left) T7 Women’s Track Jacket + Pants – Mint Tea, Easy Rider Sneakers – Intense Red-Dark Pine
(Right) T7 Men’s Track Jacket + Pants – PUMA Black, Suede Sneakers – Blue Horizon-Orchid Shadow
Photography by 2024 © Gosia Turczynska, courtesy of PUMA.
The Squid Game Suede borrows its theme from the show’s sinister stair room, by way of bright color hits and zig-zag overlays.

T7 Women’s Track Pants + Tee – Mint Tea, Easy Rider Sneakers – Intense Red-Dark Pine
Photography by 2024 © Gosia Turczynska, courtesy of PUMA.

Photography by 2024 © Gosia Turczynska, courtesy of PUMA.

T7 Track Jacket + Pants – Black, Suede Sneakers – Blue Horizon-Orchid Shadow, Tees – PUMA Black
Photography by 2024 © Gosia Turczynska, courtesy of PUMA.
The PUMA x Netflix Squid Game collection is available on on PUMA.com, PUMA flagship stores, and selected PUMA stockists, coinciding with the launch of Squid Game Season Two on Netflix.
PUMA
https://puma.com | @puma
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
Photography by 2024 © Gosia Turczynska,
All images courtesy of PUMA.
Tags: capsule collection, collaborations, collection, culture, entertainment, fashion, fashion and culture, fashion and lifestyle, fashion icons, footwear, marketing, Netflix, partnership, photography, product design, Puma, PUMA X Netflix Squid Game, shoe design, shoemakers, shoes, sneakers, sports, sports fashion, sportswear, Squid Game, streetwear, style, style icons, Top, TV Series