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This June, an updated women’s floor debuts on the third level of NikeTown London. The concept of the floor is inspired by the latest Nike House of Innovation flagships in New York City and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round (the...
With Nike City Ready, the debut launch from Nike Women’s Collections, Maria Vu, Senior Creative Director Nike Women’s, and an all-female design team deliver a balance of forward-thinking innovation and directional silhouettes “The Nike City Ready Motion Adapt Bra is a great example...
Nike by Melrose is a service hub for NikePlus Members in Los Angeles Nike by Melrose features a number of digitally-led, premium service offerings, designed to match the needs of neighborhood consumers. When walking in the store, shoppers can make a first stop for service at the Nike Sneaker Bar. Powered...
The Vogue Editor-in-Chief, Anna Wintour teamed up with Jordan Brand to put her approval stamp on two iconic silhouettes for the ultimate co-sign When Anna Wintour gives her approval for editorial or creative, she simply writes “AWOK” which stands for “Anna Wintour Okay”. The AJI Zip AWOK...
The Nike BETRUE 2018 collection celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. Two highlights: the color lavender and the pink triangle. With the most advanced Nike Max Air technology yet, the Nike BETRUE Vapormax Plus features the rainbow color...
Nike’s Function-led Design Optimizes the Body’s Natural Movements and Enhances Performance. Every time sprinter English Gardner hits the track, she hits it hard. Each time LeBron James steps onto the basketball court or into the gym, he challenges himself to push limits. And tennis player...
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight...
Inspired by the architecture of the human body, designer Johanna F. Schneider returns this season with a series of adaptable performance pieces. “We wanted to create a collection that is sophisticated but allows women to be ready for anything,” said Schneider. “We want women to have...
The Nike Free Trainer 3.0 V4 Men’s Training Shoe features new circular-knit technology for superior lateral control and a responsive fit. Hexagonal flex grooves let you move naturally. COLORS: Black/University Red/Volt/Team Red | Photo courtesy of NIKE BENEFITS Low-profile midsole offers stability...
