H&M MOVE launched a running collection engineered for marathon season.
H&M MOVE unveiled a new running collection for men and women, created for the demands and triumphs of the marathon season and the training that leads up to it.
Designed to prioritize performance, endurance and style, these pieces are built to support runners when it matters most.
Marathon season is no longer defined by a single race day. It stretches across a period of preparation, shared routes, early mornings and long runs that become part of a routine. An increasing number of runners are embracing this lifestyle, training for half and full marathons, either individually or within clubs.
“Raising the standard of accessible performance wear starts with precision in the design process. From fabric weight and performance to pocket and seam placement, every detail is considered to ensure pure comfort over long distances. These details were the starting point for our Spring 2026 running collection, supporting runners across different routes and moments,” says Marie Fredros, Head of Design at H&M MOVE.
For the Spring 2026 marathon season, the H&M MOVE design team focused on every element of the running experience. Each piece in the collection was carefully engineered with lightweight materials and high-performance DryMove fabric to deliver breathability and durability across every distance. Premium trims, reflective prints, perforated details, internal pockets and thoughtfully designed accessories bring a refined, soft luxury aesthetic to the assortment.
A core palette of black, white and light grey is paired with soft seasonal tones including blush pink, amazonite blue and butter yellow, creating a harmonious and stylish look. Silhouettes are minimalistic yet performance-driven, ranging from wide and fitted shorts to lightweight tanks, supportive bras, technical vests, caps, sunglasses and tops with removable sleeves designed for long distances and changing weather conditions.
The H&M MOVE Running Collection is available globally in selected stores and online at hm.com
H&M Move
hm.com/move | @hm_move
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody.
All images courtesy of H&M.
Tags: Accessories, activewear, apparel, body-enhancing, clothing, collection, contemporary design, design, fabrics, fashion, fashion and lifestyle, H&M, H&M Move, health, high-performance fabrics, leggings, Marathon, Marie Fredros, menswear, movement, performance fabrics, performance wear, product design, runners, running apparel, running shoes, shoes, sports and fashion, sports apparel, sports bra, sports fashion, sportswear, style, tank top, Top, Training, wellness, womenswear
Share this page
