The duality of love, now in watch form
With heart-powered design and text-shifting glasses, Swatch‘s Valentine’s Day Specials reveal both sides of romance.
Let’s be honest: love has its dramatic, messy, magical, romantic and wildly fun moments, and then there are days when it’s just… blah. Inspired by love’s sweet chaos, Swatch‘s latest Valentine’s Day Special, LOVE & BLAH, is designed to capture hearts everywhere with its irresistible charm.
LOVE & BLAH
Swatch New Gent Unisex Casual Valentines Watch Bio-sourced Pink Quartz Water Resistant Love & Blah (Paid Link)
This Valentine’s Day Special features a white dial with the words “LOVE” and “BLAH” in pink, black, and blue print. White hour, minute, and seconds hands point to the time under bio-sourced glass in a shiny pink bio-sourced case. The words “LOVE” and “BLAH” are also printed across the strap in white, black, and blue print and shiny transparent blue and pink loops and a shiny pink buckle complete the watch.
Swatch New Gent Unisex Casual Valentines Watch Bio-sourced Pink Quartz Water Resistant Love & Blah (Paid Link)
Featuring a bright pink case and a three-color design with layered typography across the dial and strap, this watch keeps things playfully un-serious. The real fun begins with the pair of red and blue paper glasses included in the packaging.

Swatch New Gent Unisex Casual Valentines Watch Bio-sourced Pink Quartz Water Resistant Love & Blah (Paid Link)
Viewed through the blue lens, the design comes into focus to reveal the word “BLAH.” Switch to the red lens, and “LOVE” instantly takes center stage. Remove the glasses, and the words blend together again. Whether seen through a blue or red lens, LOVE & BLAH captures both sides of love, making it a perfect match for anyone who understands that romance is not always hearts and roses and that is part of the charm.
Swatch New Gent Unisex Casual Valentines Watch Bio-sourced Pink Quartz Water Resistant Love & Blah (Paid Link)
LOVE IN SCARLET
Alongside this playful model comes LOVE IN SCARLET, a monochromatic red statement piece featuring heart-shaped details and enough love-forward energy to make Cupid jealous.
Swatch Gent Unisex Casual Valentines Watch Bio-sourced Red Quartz Water Resistant Love in Scarlet (Paid Link)
This Valentine’s Day Special features a red dial with heart-shaped cutouts that give a view of the inner mechanism, gold-colored hour and minute hands that glow in the dark, and a white seconds hand all under bio-sourced glass in a matte transparent red biosourced case. The matte red strap with an embossed heart pattern, a matte red loop, and matte transparent red buckle complete the watch.
Together, the two products tell a complete story: love as it is imagined and love as it is lived. Whether celebrating, questioning the holiday, or landing somewhere in between, these Valentine’s Day Specials invite everyone to see love from a new perspective, glasses optional.
LOVE & BLAH and LOVE IN SCARLET is available online, in Swatch stores worldwide, and on Amazon.
Swatch Gent Unisex Casual Valentines Watch Bio-sourced Red Quartz Water Resistant Love in Scarlet (Paid Link) 
Swatch Gent Unisex Casual Valentines Watch Bio-sourced Red Quartz Water Resistant Love in Scarlet (Paid Link)
All images courtesy of Swatch.
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Tags: Accessories, ad, advertisement, advertising, affiliate, Amazon, AMAZON Affiliate, bio-sourced, collection, design, fashion, glass, heart, pink quartz, product design, Swatch, Top, unisex, valentine, Valentine's Day, watch, water resistance































