Pura x Pantone Partner On Limited-Edition Fragrance Inspired by the Pantone Color of the Year 2026: Cloud Dancer
Pura, the authority in smart home fragrance that marries premium fragrance with innovative technology, announces its newest collaboration as an official brand partner with Pantone, the global color authority, to celebrate the Pantone Color of the Year 2026-a lofty, ethereal white whose billowy presence evokes serenity, clarity, and renewal.
Pura x Pantone Color of the Year 2026 Cloud Dancer Fragrance
Photo © Magdaline Thomas via Pura Scents, courtesy of Pantone.
This exclusive collaboration translates Cloud Dancer’s tranquil, sensorial calm into fragrance form: an invitation to slow down, breathe deeply, and rediscover the beauty of simplicity through scent.
Developed with esteemed perfumers Clement Gavarry and Erwan Raguenes at dsm-Firmenich, Cloud Dancer captures the color’s soothing stillness in a fresh, ethereal fragrance that invites you to disconnect from the busyness of the world, and exhale in the serenity of self. The fragrance enlightens with top notes of airy bergamot and freesia lifted into luminous magnolia and solar bloom, grounded by soft musk, amber, and sandalwood for a scent that quiets the mind and recenters the soul.
Pura x Pantone Color of the Year 2026 Cloud Dancer Fragrance
Photo © Magdaline Thomas via Pura Scents, courtesy of Pantone.
“Scent, like color, has the power to shift emotions,” says Mara Dumski, Pura’s Chief Fragrance Experience Officer. This captures Pura’s ability to bring color, and the mood it evokes, to life through scent. “With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise. It’s about new beginnings and simply being.”
Pura x Pantone Color of the Year 2026 Cloud Dancer Fragrance
Photo © Magdaline Thomas via Pura Scents, courtesy of Pantone.
Pura x Pantone Color of the Year 2026 Cloud Dancer Fragrance
Photo © Pura Scents.
“An airy white hue, PANTONE 11-4201 Cloud Dancer opens space for creativity, allowing imagination to wander and drift so that new insights and bold ideas can emerge and take shape” says Laurie Pressman, Vice President, Pantone Color Institute. “Pura’s creativity and scent expertise brings Cloud Dancer to another level, allowing users to fully immerse themselves in a serene and calming sensory experience.”
Pura x Pantone Color of the Year 2026 Cloud Dancer Fragrance
Fresh bergamot and southern magnolia meet sunlit florals and soft musk, amber, and sandalwood-a scent that quiets the mind and re-centers the soul. Photo Pura Scents, courtesy of Pantone.
The Pura x Pantone Cloud Dancer fragrance is exclusively available on Pura.com for a limited time.
Pura
https://www.pura.com | @pura
Pura is a tech company that creates uplifting experiences through the power of scent. They pair premium, clean fragrance with smart technology in a way that enables people to customize and control the way they experience scent. Their partnerships and collaborations with brands like Disney, Capri Blue, and Anthropologie bring original and favorite fragrances to consumers in a modern, convenient, and safe way.
All images © PURA SCENTS, INC., 2025, courtesy of Pantone.
This is an authorized Pantone-licensed product manufactured by PURA.
Tags: amber, bergamot, collaborations, collection, Color, color codes, color trends, contemporary design, design, fashion and lifestyle, fragrance, home decor, home fragrances, interior, interior design, licensed products, magnolia, Pantone, perfume, perfume diffuser, perfumers, Pura, PURA SCENTS, sandalwood, smart home fragrance, soft musk, Top, trends
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