Celebratory frames mark Elvis’ 90th and Marilyn’s 100th birthdays with collectible designs that fuse Hollywood heritage and Japanese craftsmanship.
DITA Eyewear, the luxury house renowned for pushing the boundaries of optical design, proudly announces two commemorative releases honoring the style legacies of Elvis Presley and Marilyn Monroe. Timed to Elvis’ 90th birthday and Marilyn’s centennial, the GRAND-DECADE (Elvis) and MM.100 (Marilyn) frames translate the icons’ unmistakable charisma into wearable works of art-destined to headline every accessories page this season.
“Elvis and Marilyn each defined what it means to be a ‘Category of One,'” says Cody Cho, DITA’s VP of Brand Protection. “Our team re-imagined their most recognizable style signatures-oversized aviators for Elvis, cat-eyes for Marilyn-through the precision lens of Japanese engineering. The result is eyewear that feels both steeped in pop-culture history and unmistakably modern.”
GRAND-DECADE (ELVIS)
Paying tribute to the King of Rock & Roll’s electrifying presence and genre-spanning influence, the GRAND-DECADE is an oversized aviator that marries titanium, enamel, and premium acetate.
A floating crown bridge with wire-mesh accents, intricate enamel inlays, and the iconic TCB logo channel Elvis’ legendary flair. The ‘Grand Decade will be available online at www.dita.com as well as in store at select Dita Flagship locations.
Available in two colorways; Black – 22K Gold Plated w/ Saturn Sunset Gradient lens and Khaki Crystal – Antique Silver – White Gold w/ Grey to Apricot Gradient lens starting at a msrp of $1405 USD.
MM.100 (MARILYN)
Celebrating the eternal glamour of Marilyn Monroe, the MM.100 elevates the classic cat-eye with contemporary skived detailing and a custom wire-core that glitters like diamonds-because, as Marilyn reminded us, “diamonds are a girl’s best friend.”
Crafted in luxurious Japanese acetate, every facet mirrors her effortless allure. The MM.100 will be available in five different colorways with an msrp of $595 USD online at www.dita.com as well as in store at select Dita Flagship locations.
DITA EYEWEAR
https://dita.com | @ditaeyewear
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With nearly 30 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has a cult-like following and is a must-have accessory for many celebrities, musicians, athletes, and fashion industry insiders around the world.
If you wear a DITA frame and come across another person wearing DITA, there is an instant connection – whether it’s in an airport, at a concert, or on the streets of London. The recognition may be through a nod, a wry smile, or a wink. This is a subtle acknowledgement that you are both part of the same tribe. It is rare that a brand generates such unique connections. Wearing a DITA frame breaks down barriers and makes you a Category of One.
Join us in celebrating two true originals-Elvis Presley and Marilyn Monroe-re-imagined for the modern age, only at DITA.
All images courtesy of DITA Eyewear.
Tags: artisanal, artists, Cody Cho, craftsmanship, DITA Eyewear, Elvis Presley, eyewear, fashion, frames, GRAND-DECADE, heritage, Hollywood, Japanese craftsmanship, limited edition, Limited-Edition Collection, luxury eyewear, luxury fashion, Marilyn Monroe, MM.100, optical design, pop culture, style icons, style legacy, Top, trend icons
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