JADEYLAND x LONELY GHOST

LONELY GHOST Unveiled Creative Collaboration with Jade Fiona: Welcome to Jadeyland

LONELY GHOST unveiled Jadeyland, a new creative partnership with Jade Fiona-known online as Jadey Bird-whose authenticity, warmth, and unmistakable personal style have positioned her as one of the most compelling cultural voices of her generation.

JADEYLAND x LONELY GHOST
Photography by @bymarina__

This marks a milestone moment for both parties: Jade’s first-ever collection with a brand, and Lonely Ghost’s first partnership with an individual artist. Lonely Ghost has beautifully partnered with Merrell, Dutch Bros, Beis and others, and this collaboration represents a meaningful new addition to those beloved collaborations, rooted in personal storytelling and creative connection.

This collaboration began organically. Earlier this year, a team member said, “You need to follow this girl named Jadey Bird. She’s the coolest person online right now.” We did-and we’ve been inspired ever since.

What captured LONELY GHOST’s attention wasn’t just Jade’s humor or her innovative sense of fashion. Though her effortless, forward-thinking style is undeniable, it was her light. Her willingness to show up as herself. The way she moves through digital spaces with honesty, intention, and a grounded confidence that encourages others to be more themselves.

After months of conversations, calls, and time spent together, it became clear that this connection was more than a typical influencer collaboration. Jade is a creative force, someone who brings her whole heart, perspective, and originality to everything she does and touches. That’s who we want to build with.

While the full collection was originally planned for next year, the excitement on both sides moved the team to create something sooner.

LONELY GHOST reimagined one of their top-selling staples, their signature camo, by transforming it into a zip-up for the first time. Jade took creative lead, art directing the mini-drop herself. The result features her iconic star cut-outs on the front and back, infused with the personality, attention to detail, and confidence that define her world.

In addition to apparel, the mini-drop includes what may become the most collectible item in the release: a Vintage Ghosted Garments Tie. Each tie was sourced as a one-of-one vintage print, then individually embellished by Jade’s hand. No two are the same which transforms the piece into a deeply personal artifact of the collaboration. With an extremely limited quantity, these hand-touched ties are poised to sell out within minutes, offering early adopters the rare chance to own something uniquely crafted by Jade herself.

CREDITS

Starring: @jadeybird @maycegray @lilymassie @handsomegirly@gucciganggabi @jasminefayeolive

Written and Directed: @bymarina__
DP: @_christinemouton_
1st AC: @_kylestubbs
Gaffer: @melisamendesz
Key Grip: @carly.rene
Sound Recordist: Jon Solis
PA: @karacannella
Editor: @bymarina__
Sound Designer: Jon Solis
Colorist: @color.miin
Hair: @rachellitahair
Makeup: @makeupbyashsimmons

LONELY GHOST
https://lonelyghost.co | @lonelyghost

Founded on the belief that connection is courage, LONELY GHOST is a lifestyle brand rooted in authenticity, community, and creative expression. Known for its emotionally resonant messaging and distinctive streetwear aesthetic, the brand has built a loyal global audience drawn to pieces that feel both personal and bold. LONELY GHOST has collaborated with national brands including Merrell, Dutch Bros, and Hi-Chew, and continues to expand through intentional partnerships and culture-shaping product stories. At its core, LONELY GHOST exists to make people feel seen, inspired, and unafraid to show up as themselves.

Jade Fiona (Jadey Bird)
https://linktr.ee/jadeybird | @jadeybird

Jade, widely recognized online as Jadey Bird, is a rising creative voice whose authenticity, humor, and effortless style have made her one of today’s standout digital personalities. With a growing community who look to her for confidence, vulnerability, and originality, Jade has become a cultural touchpoint for her generation. Jadeland X LONELY GHOST makes her first-ever brand collection.

All images courtesy of JADEYLAND x LONELY GHOST