As an overarching celebration of the indelible connection between the Swiss watchmaker and motorsport, TAG Heuer is back at the Goodwood Festival of Speed in 2025.
- TAG Heuer release new Carrera Chronograph x Festival of Speed to celebrate partnership
- Festival of Speed presented by Mastercard takes place Thursday 10 – Sunday 13 July
As one of the most celebrated global motorsport events, the Goodwood Festival of Speed compliments TAG Heuer‘s exceptional line up of automotive partnerships and provides a new platform for the company to celebrate its connection to automotive culture.
Photo courtesy of TAG Heuer
The theme of the event for 2025 will be “The Winning Formula – Champions and Challengers” as a showcase to celebrate the 75th anniversary of Formula 1, and there could be no better talking point in the first year TAG Heuer returns to the West Sussex countryside, as the watchmaker is now back as the Official Timekeeper to Formula 1.
TAG Heuer is renowned for its incredible connection to motorsport dating back to the birth of the discipline. With chronographs and timekeeping at the heart of the company, premieres including the first dashboard mounted chronograph in 1911, the first 1/100th second chronograph in 1916, the first commercially available automatic chronograph in 1969, relationships with the great teams, drivers and racing disciplines, there is no other watchmaker with a deeper connection to motor racing.
Today with a partnership portfolio including the greatest properties in the automotive universe, including Formula 1, Porsche, Oracle Red Bull Racing, Indianapolis 500, the Automobile Club de Monaco, and the Carrera Panamericana, it is only natural to continue this story alongside these incredible names with the Goodwood Festival of Speed.
Celebrating Automotive Culture
Established in 1993 by Charles Richmond, then Lord March, now the 11th Duke of Richmond, the Festival of Speed is centered around the hillclimb, a timed competition covering 1.86 kilometres (1.16 miles) over an elevation of nearly 100 metres (300 feet) with an average gradient of close to 5%. Today the record is held by the McMutry Spéirling that was piloted by Max Chilton during the 2022 event with a time of 39.08 seconds.
Alongside the main hillclimb event is a Forest Rally Stage, and multiple paddocks of cars and motorcycles curated around different themes, including supercars, competition cars and historic vehicles. The event has also provided the backdrop for many world premieres of new models from manufacturers, including the dynamic reveal of the new generation Porsche 911 Carrera GTS in 2024.
A focal point of the festivities is the Central Feature display on the lawn in front of Goodwood House. A large-scale sculpture usually adorned with iconic cars from a marque honouring a milestone for the year of the festival, it has become an icon of the automotive annual calendar. Past examples included celebrations for Porsche, such as for 75 years of competition motorsport in 2023, and the 50th anniversary of the 911 in 2013.
With hundreds of thousands of people attending the event in person and millions more tuning into live steams and interacting on social media, the Goodwood Festival of Speed is one of the biggest automotive events and provides a gateway for so many to share their love for cars and motorsport. With educational initiatives and showcasing the latest technology the hillclimb, the Festival of Speed has become a platform for the future of motoring and mobility.
A Watch to Recognize a Symbiotic Partnership
To celebrate the return of TAG Heuer to the Goodwood Festival of Speed, a special watch has been created paying homage to the relationship. Taking the renowned TAG Heuer Carrera Chronograph as its basis, powered by the in-house TH20-00 movement in a 42 mm case, the TAG Heuer Carrera Chronograph x Festival of Speed plays on codes from British automotive culture.
Photo courtesy of TAG Heuer
Featuring a dial in British racing green inspired by the eponymous Goodwood Green and sophisticated hobnail texture, complimented by red accents, and a brown leather rally strap that speaks of the golden era of motor racing in the 1970s, the watch will be a limited edition of 100 pieces that will be initially offered to Members of the Goodwood Road Racing Club, before going on general sale.
“Motorsport is not just about the competition, it is a cultural force, just like TAG Heuer, and we are honoured to return as Timing Partner at the Goodwood Festival of Speed” said Antoine Pin, CEO of TAG Heuer. “Celebrating the artist expression of the automotive universe and those who shape it, while providing a moment to look to the future of innovation in the industry, we could think of no better event to partner with and share our passion for these topics.”
The Duke of Richmond CBE DL, founder of the Goodwood Festival of Speed, said: “TAG Heuer has the most incredible connection to motor racing, and boasts an illustrious history, working with some of the greatest drivers and teams in the sport. I am absolutely delighted to welcome them back to the Festival of Speed as our Official Timing Partner, and that we will realise our shared passion for motorsport with the creation of a special Festival of Speed watch which takes its inspiration from the great British motorsport tradition.”
TAG Heuer Carrera Chronograph x Festival of Speed / CBN2010-NS
Movement
Calibre TH20-00
Functions
Hours, minutes, seconds, date, chronograph
Dial
Green clou de Paris dial
3 counters
3 o’clock: green “azurage” minute chronograph counter
9 o’clock: green “azurage” hour chronograph counter
6 o’clock: green clou de Paris permanent second indicator
Rhodium plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova Red lacquered central hand
TAG HEUER applied logo
6 o’clock date
“CARRERA” “SWISS MADE” printed
Case
42mm diameter
Steel fine brushed, polished case
Steel polished, fine brushed case
Rhodium plated polished bezel
Domed, beveled sapphire crystal with double anti-reflective treatment Polished steel standard crown at 3 o’clock
Polished steel round push button at 2 o’clock
Polished steel round push button at 4 o’clock
Steel screw-down sapphire case back printed with Goodwood FoS logo Engraved “XXX of 100”
Water resistance: 100 meters
Bracelet
Perforated brown calfskin leather with white stitching
Steel folding clasp with double safety push-buttons; TAG Heuer logo
Dimensions
Lug-to-lug: 48.55 mm Thickness: 14.5 mm
Availability
June 2025
TAG Heuer
www.tagheuer.com | @tagheuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is led by Antoine Pin, CEO of TAG Heuer.
For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of two iconic families designed by Jack Heuer – TAG Heuer Carrera, and Monaco – and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines.
Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most.
The Goodwood Festival of Speed
Presented by Mastercard
goodwood.com/motorsport/festival-of-speed/ | @goodwoodrrc
First staged in 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by Randox, Forest Rally Stage, Supercar Paddock, Supercar Run, F1 Pit Lane, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance and Bonhams|Cars Auction.
Mastercard
www.mastercard.com | @mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
All images courtesy of TAG Heuer.
Tags: Antoine Pin, Automobile Club de Monaco, automotive, automotive culture, chronograph, countryside, cultural, culture, England, fashion and culture, Festival of Speed, FORMULA 1, Goodwood Festival of Speed, historic vehicles, iconic vehicles, Indianapolis 500, luxury brands, luxury watch, LVMH, LVMH Moët Hennessy Louis Vuitton SE, Mastercard, motorsport, Oracle Red Bull Racing, partnership, Porsche, Porsche 911, Porsche 911 Carrera GTS, Swiss, TAG Heuer, TAG Heuer Carrera Chronograph, Timepieces, Top, United Kingdom, watch, watchmaker, watchmaking, West Sussex
Share On Facebook
Tweet It
Share on LinkedIn
