Versa Tote, the go-to brand for fashion-meets-function accessories, is excited to introduce its newest silhouette: the BLYTHE Textured Tote.
Sleek, sculptural, and summer-ready, the BLYTHE combines the brand’s signature lightweight, durable, and waterproof EVA Rubber material with a fresh profile and stylish versatility.
Inspired by the effortless ease of coastal living, the BLYTHE Tote is available in nine vibrant colorways; soft baby blue, sun-soaked terracotta, beige, classic black, light olive, navy, off white, burnt tan, and a pale pink-bringing a fresh, elevated look to the beach, office, or weekend getaway.
Crafted from proprietary EVA rubber, the BLYTHE Tote feels featherlight yet handles whatever the day throws at it-and its water-resistant finish ensures spills or splashes won’t slow it down. Its rounded shape and refined texture introduce a new design language for Versa Tote, blending practicality with a chic, elevated look.
We’re so excited to continue bridging the gap between style and function with the introduction of the BLYTHE All Textured Tote. BLYTHE is designed to combine our classic versatility that people love with a style that has never been done before. It’s all about fun, flair, and function with colors that pop, and details that make a statement.
— Lena Lin, Lead Designer
Ideal for the beach-bound, the busy commuter, or the style-savvy traveler, the BLYTHE Tote features a roomy interior, an easy-to-clean exterior, and the brand’s signature interchangeable straps, making it endlessly customizable for any look or lifestyle.
Straps come in a variety of styles-including vegan leather, long and short guitar straps, rope, woven, and more-and can be easily swapped out to create the ultimate versatile tote to match your aesthetic.
Versa Tote
https://versa-tote.com | @versatote
Versa Tote was born from a simple idea: why settle for bags that are either functional or fashionable when you can have both? Founder Steven Li began his journey in the fashion industry with sister brand Jen & Co. in 2015. It was during this time he noticed a gap in the market-a bag that could keep up with real life while still looking stylish.
Inspired by feedback from his team and his own on-the-go lifestyle, Steven set out to create a solution. After months of development, the Versa Tote was introduced: a versatile EVA rubber tote that’s equal parts chic and durable. Designed to go wherever life takes you, the tote has since evolved into a multifunctional staple with over 200 customizable looks.
Today, Versa Tote is used as everything from a work bag to a reusable grocery tote, gym companion, beach bag, and even the occasional toolbox. It’s not just a bag-it’s a lifestyle. With Versa Tote, the possibilities are endless.
All images courtesy of Versa Tote.
Tags: baby blue, bags, beach essentials, beige, black, BLYTHE Textured Tote, burnt tan, colorways, design, designer spotlight, EVA Rubber, fashion, fashion accessory, functionality, Lena Lin, light olive, navy, off white, pale pink, product design, refined texture, rubber, sculptural, stylish, terracotta, textured, textures, Top, tote bag, totes, Versa Tote, vibrant colors, water-resistant, waterproof
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