Celebrating over 50 years of legacy craftsmanship, Armitron® continues its meaningful partnership with the Wildlife Conservation Society and #tide Ocean Material SA with the latest additions to its Wave™ collection-eco-conscious timepieces crafted from recycled ocean-bound plastic.
The new Black/Pink and Black/Blue Wave™ styles are available exclusively on Armitron.com, offering bold, sustainable design with a mission-driven purpose.
First introduced in 2023, the Wave™ collection is a standout example of Armitron’s dedication to both style and sustainability. Each watch case is made with #tide‘s premium material, created from plastic waste intercepted before reaching the ocean. The Swiss company #tide aims to upcycle the equivalent of one billion plastic bottles by the end of 2025, transforming waste into lasting change.
Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave™ collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave™ watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design.
With the Wave™ collection, Armitron proves that purpose and polish can coexist-on your wrist and for the planet.
Furthering its environmental impact, Armitron proudly supports the Wildlife Conservation Society with a $30,000 donation, reinforcing its commitment to protecting wildlife and wild places worldwide.
ARMITRON®
www.armitron.com | @armitronwatches
Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Juicy Couture, Vince Camuto and Steve Madden. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees.
tide®
www.tide.earth | @tide_oceanmaterial
Tide Ocean SA is a Swiss company with offshoots in Southeast Asia that has developed upcycling methods for ocean-bound plastics with the Swiss Institute for Materials Engineering and Plastics Processing (IWK, OST). In addition to environmental protection, #tide® also creates social added value: from fishermen to retailers, everyone benefits from the company’s values. The granulates, threads, and filaments made from #tide ocean material are used in a wide variety of products and have been awarded several times over. With its program «Road to 1 Billion Bottles», #tide® has set the goal of collecting and upcycling the equivalent of one billion plastic bottles by 2025, and thus protecting the fauna and flora in and around the oceans.
All images courtesy of Armitron®.
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