- Lectra Announces PPE Manufacturing Customer + Valia Fashion Market Expansion
- Lectra’s Valia Fashion accelerates the fashion industry’s push to Industry 4.0, alongside valued new customer Chicago Protective Apparel
Lectra, leader in technology solutions for accelerating the transition to Industry 4.0 for players in fashion, automotive, and furniture, proudly announced the expansion of its Valia Fashion platform to new key markets across the globe, including: Mexico, Brazil and South America.
Watch the full launch video here on YouTube
This expansion is a significant step in the company’s journey to accelerate the global fashion industry’s transition to Industry 4.0. Valia Fashion, Lectra’s intelligent cloud-based solution that connects the whole cutting room to automate and streamline each stage of apparel production was first launched in the US, Canada and Europe in October 2024 and has demonstrated strong, early successes.
President of the Americas at Lectra
“We’re dedicated to helping our customers remain competitive and agile in the market and meet the latest technological demands of fashion industry,” said Leonard MARANO, President of the Americas at Lectra. “Valia Fashion is a revolutionary solution that empowers fashion brands and manufacturers to connect, automate and streamline every step of apparel production. Since our initial launch, we’ve seen a great response from our customers who are using this technology to further reduce operational costs across their businesses. We are excited to continue expanding Valia Fashion’s global footprint to even more fashion enterprises.”
Valia Fashion is an intelligent digital platform, designed to manage the entire production workflow, from order to cutting. Brands and manufacturers can now work in a more agile, more sustainable, and collaborative way. Valia Fashion packages are tailored to the unique needs and objectives of fashion brands and manufacturers.
Valia Fashion centralizes global orders and streamlines production, offering real-time visibility for faster decision-making and optimized operations. By connecting to all equipment in the cutting room, apparel manufacturers can seamlessly integrate the solution into existing workflows and digitize their production cycle.
Chicago Protective Apparel Taps Lectra’s Valia Fashion for Made to Order Digital Manufacturing
On the heels of Valia Fashion’s global expansion, Chicago Protective Apparel – a division of Mechanix Wear that offers a wide range of high hazard personal protective apparel for various industries including heavy manufacturing, foundry, electrical/utilities – will now be using Valia Fashion to scale current production and accelerate the company’s growth. Valia Fashion will enable Chicago Protective Apparel to centralize orders and distribute production across its different manufacturing sites, reduce waste, automate processes, and provide greater visibility on fabric consumption.
Master your cutting room workflow, from order to cut, with a single platform. It also integrates Valia Fashion Estimate and Valia Fashion Supply.
“This integration marks a shift from fragmented legacy systems to a smarter, more connected production model,” said Keith Christiansen, President and General Manager at Chicago Protective Apparel. “Lectra’s Valia Fashion minimizes our reliance on manual processes by creating a scalable digital infrastructure that gives us real-time visibility into open orders, scheduling, fabric utilization and production performance – transforming how we make decisions, drive measurable efficiency to optimize resources, improve service levels, and more strategically plan for future growth.”
Vector Fashion iX2 and Q2 enable manufacturers to cut fabric at a ply height of less than 2.5 cm. Gain agility and streamline your workflows for shorter production cycles, higher quality products, and improved profitability and sustainability.
Lectra participated in the latest Texprocess Americas event that took place on May 6-8, 2025, in Atlanta, and showcased Valia Fashion alongside the Vector Fashion iX2, its state-of-the-art, low-ply fabric cutter.
Lectra
https://www.lectra.com | @lectra
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions-combining software in SaaS mode, cutting equipment, data, and associated services-to players in the fashion, automotive and furniture industries. With boldness and passion, Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the Internet of Things.
The Group is present in more than one hundred countries. It operates three production sites for its cutting equipment, located in France, China and the United States. Lectra’s 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same commitment to social responsibility, which is one of the pillars of Lectra’s strategy for ensuring sustainable growth for both the company and its customers.
The company is listed on Euronext, and is included in CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEA-PME 150 indices.
All images courtesy of Lectra.
Tags: advanced technology, AI, apparel, artificial intelligence, Brazil, CAD, CAM, Chicago Protective Apparel, clothing, clothing industry, digital fashion, digital manufacturing, digital transformation, fashion, fashion industry, fashion marketing, fashion technology, garment manufacturing, industrial intelligence, Industry 4.0, key markets, Lectra, Leonard Marano, manufacturing, marketing, marketing strategy, Mechanix Wear, Mexico, pattern making, product management, protective apparel, South America, sustainability, technology, textile industry, Top, Valia Fashion, Valia Fashion Manufacturing, Vector Fashion iX2, Vector Fashion iX2 Q2, Vector iX2, workflows, YouTube
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