TOMS, the iconic footwear brand renowned for its commitment to using business to improve lives, is thrilled to announce its SS24 Wear Good campaign with Christian Cowan, MILCK, Jacqueline Garcia, Tay Lautner, Millana Snow, and Mandy Teefey.
Partnering with champions of mental health, TOMS brings its mission to life through a diverse lineup of mental-health advocates across various industries, including musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey.
Christian Cowan wears the TRVL Lite Court Sneaker in White Leather.
This 360-degree campaign reaches the TOMS target customer – someone with a strong sense of self and style that transcends trends, and who leads with an empathetic and action-driven mentality. They shop in alliance with their values, rather than what’s popular only in the here-and-now. Through tapping into real mental-health advocates that are in the public eye, TOMS aims to empower their consumers to see themselves in the campaign: imploring them to show how and why they choose to Wear Good.
Tay Lautner wears the Alpargata in Fringed White Canvas.
Reimagined and perfected in 2023, TOMS tagline Wear Good reaffirms the brand’s commitment to donating 1/3 of profits for good – namely by helping fund access to mental health resources for the millions of people who need them. Those featured in this season’s campaign showcase both a unique sense of style, prioritizing comfort and accessibility, and share their unique and personal stories related to mental health and what actions they take to support their mental health.
Jacqueline Garcia wears the Carolina Espadrille in Yellow Suede.
“We are building connection with the TOMS community through our new tagline – Wear Good,” says TOMS Chief Brand & Impact Officer, Amy Smith. “TOMS has always been in business to improve lives, and the impact we’re able to make is all thanks to our customers purchase. When folks choose to wear TOMS, they show they choose to Wear Good.”
MILCK – Connie Lim wears the Jocelyn Espadrille Sneaker in Taupe Metallic Suede.
TOMS is proud to partner with these six individuals- each champions of mental health in their own right – to platform the meaningful work that they do. Throughout the course of the campaign, customers will be able to peek into each creator’s personal narratives and personal style and learn tips on what each of them does to support their own mental health.
Millana Snow Wears the Laila Platform Cork Sandal in Tan Suede.
Wear Good is a testament to the brand’s values in action as it continues to champion mental health advocacy and build a supportive community. Through the SS24 Wear Good campaign, TOMS reaffirms its commitment to making a positive impact on the world while empowering individuals to express their unique sense of style with purpose. So join TOMS by shopping your values and showing you choose to Wear Good.
Mandy Teefey Wears the Valencia Platform Espadrille in White Canvas.
TOMS SS24 Wear Good Compassionistas
MILCK: Artist, songwriter, and advocate for survivor wellness
CHRISTIAN COWAN: Fashion designer and mental health advocate
JACQUELINE GARCIA: Licensed clinical social worker and mental health clinical therapist
TAY LAUTNER: Registered nurse, co-host of ‘The Squeeze’ podcast, and mental health advocate
MILLANA SNOW: Breathwork facilitator and mental health advocate
MANDY TEEFEY: Co-Founder & CEO Wondermind and mental health advocate
TOMS
TOMS.com | @TOMS
TOMS is in business to improve lives. This mission has been at the heart of who we are since our start in 2006. Merging profit and purpose, we pioneered a new way of doing business. As the original One for One company, we’ve evolved our strategy to now invest a third of our profits into global organizations proven to make meaningful change in their communities-namely providing access to mental health resources.
Simply put, we wear our impact. From our iconic Alpargatas and espadrilles to boots, sandals, eyewear, and apparel, we offer stylish, comfortable, versatile ways to quite literally Wear Good.
As a Certified B Corp™, we are proud to meet its standards of transparency, accountability, and social / environmental performance.
Together with our customers and impact partners, we have positively impacted over 105 million lives. But we’re just getting started. There is more good to do. There is more good to give. There is more good to be a part of. And it starts with you. With each pair of TOMS that you buy, you help spread good farther and faster.
Wear TOMS, Wear Good.
All images courtesy of TOMS.
Tags: ad campaign, campaign, canvas shoe, Christian Cowan, community health, cork, culture, designers, espadrilles, fashion, fashion ads, fashion design, fashion designers, footwear, health, healthy living, Jacqueline Garcia, Mandy Teefey, mental health, Mental Health Awareness, MILCK, Millana Snow, music, platform shoes, shoe, shoe design, shoemakers, shoes, sneakers, SS24, style, suede, Tay Lautner, TOMS, Top, wear good
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