From Within, Axel Arigato’s Spring/Summer 2024 collection, facilitates a moment of introspection and manifestation for the brand as it celebrates turning 10 in 2024.
From Within microscopes the visual language of the Axel Arigato world, celebrating a decade of creativity and concentrating this honed aesthetic into the brand’s footwear and ready-to- wear collections.
The design team’s eye looked inward for inspiration – surveying the structures, materials and objects that have come to define the brand. Stores and offices historically treated as gallery spaces by the Axel Arigato team – further inspire the color palettes, silhouettes and textures of Spring/Summer 2024; from bulging Jon Buck sculptures to in-store organic shapes iterated in concrete, metal and stone. These touch points have come to inform the “design red lines” of the season.
New footwear heroes include the Satellite, a runner for men designed in “Axel foam” – complete with abstract ‘A’ on the side and bubble sole pebbling that references Buck’s sculptures. Also new is the Onyx, a basketball low-top style available in four colorways, with anniversary ‘Est. 2014’ branding on the shoe’s rear panelling.
More expressive pieces include an evolved Area and Marathon created this season in patchwork, that talks to the wider design language of ready-to-wear; The Area Sandal, a summer mule style that builds from Area’s design DNA – and the Platform Sneaker, an elevated fashion sneaker with platform sole that borrows craft-stitching and pattern cuts from its clothing counterparts.
Ready-to-wear also draws inspiration from a 10-year-strong aesthetic now synonymous with Axel Arigato. Music has continually informed this – as the brand’s ambition remains to make this medium accessible to all. SS24 is designed with dance and movement in mind; Drapes and fabrications are selected to be worn in motion – conjuring the energy of being at an event and moving the body to a beat.
Alongside elevated everyday staples and summer shirt-and-short co-ords, stand out pieces in menswear include a bomber jacket crafted in a bespoke seasonal bubble A print jacquard. This pattern is a recurring motif used throughout – including padded cell t-shirts and a short-sleeve woven shirt.
Further brand touch points include a playful homage to the brand’s Instagram roots – a love of dog and cat memes – interpreted in embroidered graphics or woven into luxury knits. The classic Axel Arigato Varsity Jacket [GU2] is also redeveloped in luxury green and navy fabrics – with subtle embroidered chest and back branding.
Womenswear also expands into a wider breadth of silhouettes and premium fabrications. Stand-outs include a distressed leather blazer with sharp shoulder tailoring and a rear-to-front belt tie; a maxi skirt and shirt co-ord with crafted single and blanket stitch detail – and a green or grey trench coat complete with three optional lengths. Accessories include a mini-shopper bag in croc effect leather or woven straw – and a vegan signature bag with removable strap and ‘A’ hardware detail.
2024 is a remarkable year for Axel Arigato as we begin celebrating our tenth birthday. Given a steady accrual of our own visual language – we decided to look within the brand as a source of inspiration for SS24, examining, reflecting and fine tuning an aesthetic that is defiantly us
— Max Svärdh – Creative Director, Axel Arigato.
As Axel Arigato continues with its ambitious global expansion plans and remains stalwart in its love and support of community, SS24 and its ten year anniversary is a turning point for the brand. A hand crafted love-letter of all things Axel Arigato – sent From Within.
Axel Arigato
https://axelarigato.com | @axelarigato
Axel Arigato was launched with one main objective: to embrace the now and always look for the tomorrow. Known for its breakdown and shattering of the traditional seasonal calendar, through its unique system of weekly drops; Axel Arigato serves a type of interest that’s percussive, following a cultural cadence rather than an industry one. Founded in 2014, as a direct-to-consumer brand, Axel Arigato has physical stores in six countries across Europe and UAE and is present online in 134 territories worldwide. Harnessing the energy of the next generation through a multi directional lens, Axel Arigato exists to be a positive platform for all.
All images courtesy of Axel Arigato.
Tags: 2024, apparel, Axel Arigato, beige, blazers, bomber jacket, clothing, collection, denim, designer spotlight, draped tops, fashion, footwear, green, grey, greyish beige, knitwear, leather bags, menswear, ready-to-wear, shoes, Spring, Spring/Summer, Summer, sweater, Top, tshirt, womenswear, woven bags
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