WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, announced “Future Dusk” as the Color of the Year for 2025. The sister company also unveiled five Key Colors for Spring/Summer ’25.

Future Dusk [Coloro 129-35-18]

Future Dusk [Coloro 129-35-18] is a dark, moody and intriguing hue, sitting between blue and purple. It has a sense of mystery and escapism, and feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change.

Its surreal and otherworldly qualities align with the influence of the second space age, giving Future Dusk a celestial appeal. As science and technology accelerate the space economy, commercial opportunities are coming to the forefront. From space tourism to the rise of asteroid mining, the industry that is slated to mint the world’s first trillionaire is rapidly evolving.

Synthetic creativity will become an overarching driver, with tech-driven creative tools such as AI art generators becoming widely available, increasingly blurring the line between reality and fantasy. Future Dusk aligns with immersive and transformative colors, driven by the metaverse, fantasy and imagination.

For several seasons now Coloro has seen brands shifting towards palettes with long-lasting appeal, Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep which makes it feel moody, mysterious and timeless. This dependable blue will be essential to reinforcing a sense of trust and stability, but as a purple it also carries an imaginative quality that will dynamically power the creation of new futures.
— Caroline Guilbert, Head of Creative Content for Coloro.

Future Dusk will be an important color for classic styles and investment pieces: for adding opulence to directional designs, as a gender-inclusive purple, or as an alternative to navy. The shade can be elevated with transformative and metallic finishes that create a celestial allure in beauty and consumer tech, or applied to 3D renders to move it into the metaverse.

Colors that bring a sense of reassurance will be key for 2025 and we will see captivating tinted darks gaining momentum. In the near future, the lines between reality and fantasy will become more blurred than ever – Future Dusk is an immersive and transformative color, aligned with this direction.
— Urangoo Samba, Head of Color for WGSN.

WGSN x Coloro Spring/Summer ’25 Color Palette

Transcendent Pink [Coloro: 028-80-08]

Transcendent Pink is a barely-there hue that feels more like an elevated neutral than a traditional pink, giving it a grounding and balancing appeal. This dusty color is already being seen in virtual worlds and soft AI, such as the digital spaces created by metaverse company Pax.world and architecture studios Grimshaw, Farshid Moussavi, HWKN and WHY, which are inspired by roadside inns along the ancient Silk Road. As such, it connects with the fantastical appeal of immersive online spaces, and the ability of these spaces to transcend beyond borders.

A sense of stability also underpins Transcendent Pink; its comforting and cocooning quality that will feel especially relevant during a period of polycrisis, when consumers will be more drawn to foundational mid-tones and neutrals. As a versatile color that can span across genders, demographics and seasons, it will also be commercially dependable.

Aquatic Awe [Coloro: 086-70-25]

Aquatic Awe is a transformative turquoise that celebrates the strange and wondrous aspects of nature, but it also has a synthetic quality that connects with digital themes.

This duality bridges fantasy with reality, calling to mind bioluminescent sea life, fragile ocean ecosystems, and immersive virtual spaces. This color aligns with evolving approaches to wellness, whether achieved through physical or virtual applications. It is also influenced by a growing focus on bio-synthetic streams, whereby bio-manufacturing and lab-grown materials are used as a more resource-efficient alternative to using natural materials.

Sunset Coral [Coloro: 009-58-31]

Sunset Coral is an energising and feelgood color that appeals to the pursuit of joy. Its saturation level also gives it an immersive quality, which taps into the virtues of slowing down as a form of self-care, and embracing idleness – which has traditionally been looked down on – as an antidote to our obsession with productivity.

This intense sunset shade encourages resetting to prioritise life’s pleasures, and speaks to the growing importance of escapism amid challenging times, as well as the rising influence of conscious hedonism, whereby moments of pleasure are fused with a sense of purpose

Ray Flower [Coloro: 037-82-32]

Ray Flower is a radiant yellow with a warm and inviting quality. It is inspired by regenerative practices that protect biodiversity, such as the work of UK-based multidisciplinary designer Jess Redgrave, whose ClimaFibre project proposes using sunflowers as a single source for materials production, providing everything from cellulose for textiles to pigments for dyes.

This color has an inherently optimistic and wholesome quality that aligns with a growing focus on more radically considerate approaches to sustainability, where the environment is treated as a co-client in design and production, and nature is treated as a board member in business. Its radiance also connects with the lunar eclipses that will occur in 2025, linking this yellow hue to every part of nature, from Earth to space.

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About WGSN x Coloro – The partnership that delivers Color of the Year predictions unites WGSN’s trend forecasting expertise with Coloro, a global color system that offers physical and digital solutions to ensure color accuracy. Each season, WGSN experts choose tones for the company’s forecasts directly from Coloro’s extensive library of 3,500+ contemporary colors. Health checks are run, utilising Coloro’s feasibility data to understand their achievability across core substrates. Anticipating achievability upfront ensures wastage is minimised in the production process.

WGSN – www.wgsn.com

WGSN is the global authority on consumer and design trends, helping brands across the globe create the right products at the right time for tomorrow’s consumer. Our trusted consumer and design forecasts power outstanding product design, enabling our customers to build a better future in the digital economy. We do this by constantly monitoring the signals of change that we know will impact how consumers think, feel and behave. Our experts then connect the dots to accurately predict the products, experiences and services people will need in years to come. We have been getting it right for over twenty years, helping the leading brands in 23 major consumer industries create resilient businesses.

Coloro – coloro.com

Coloro is a truly universal, intelligent and logical color system that allows fast and accurate communication throughout the color process and supply chain. A sister brand of WGSN, Coloro helps reduce waste and time in color decision-making and manufacturing by bringing creativity and science together. Coloro was created through collaboration with leading global textile and fashion companies. Coloro’s extensive library of 3,500 contemporary colors can be accessed through color books, and by purchasing swatches online. A free digital color tool, the Workspace, is also available on coloro.com

Ascential – www.ascential.com

Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.

Ascential is listed on the London Stock Exchange.

All images and trend information are courtesy of WGSN & Coloro.

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