To create a toned-down backdrop for the women’s clothing and accessories at Tiffany, Belgian design studio WeWantMore designed a graceful interior and a refined branding.
Coco Chanel once said that ‘simplicity is the keynote of all true elegance’. This idea served as a jumping-off point for the ode to femininity this women’s clothing boutique had to become.
To create a sense of intimacy, the studio used heavy fabrics, natural stone base plates alongside long-pile carpet, slightly textured paint and a soothing color palette.
The clothes are meticulously presented on bespoke lighting that is integrated in the copper clothing rack. A combination of natural daylight and custom-made light makes the clothes you try on come fully into their own.
A distinctive design and personal service with a smile show that physical stores can still top online shopping.
WeWantMore
https://wewantmore.studio
WeWantMore is an independent design studio founded in 2006 and based in Antwerp, Belgium. It’s a place where more than 30 designers from various expertises in brand and interior design inspire each other, resulting in work that bends the mind and touches the heart. Over the years they challenged the status quo for clients such as AccorHotels, Neuhaus, Decospan, CMB, Alken-Maes, Orac, Loop, Sportpaleis Group and GIMBER.
All images courtesy of WeWantMore.
Tags: apparel, architecture, Belgium, calming colors, clothing, colors, cool green, copper, custom lighting, decoration, displays, fashion, Fashion Stores, green, heavy fabrics, in-store, interior, interior design, marble, natural stone, pale colors, shelving, soft colors, soft green, soft pink, soothing color palette., store design, Tiffany, Top, visual installations, visual merchandising, WeWantMore, womenswear
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