An unconventional shade for an unconventional time.

Pantone’s Color of The Year 2023, Viva Magenta 18-750, vibrates with vim and vigor.

Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, today introduced Viva Magenta 18-750, a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

The Meaning Behind Viva Magenta

As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection.

In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises – we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.

Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.

The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.

Viva Magenta Color Psychology

Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy. The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.

What distinguishes this year’s Color of the Year from last year’s – PANTONE 17-3938 Very Peri, which also married the technical with nature – is Viva Magenta’s ability to answer our collective need for strength.

Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.

How to Wear Viva Magenta

Feeling powerful? Wear the Color of the Year as a full-on statement. Need to wake up a quieter outfit? Viva Magenta works radiantly as an accessory – pair it with pale grays, blues, or pastels. Want to jump on the monochromatic trend? Try it with other pinks and command the room.

Conscious skate shoe brand, CARIUMA, is proud yet again to be named Pantone’s official footwear partner for their Viva the PANTONE Color of the Year 2023! This year, for the first time ever, Cariuma is pleased to present the Color of the Year in SIX styles, launching on December 1st. Excitingly, this year Cariuma will launch six styles in celebration of Pantone Color of the Year. Two colorways of our classic OCA Low Canvas, an OCA High Canvas, Salvas, IBI Slip-On, and our newest future classic, the NAIOCA Pro. All styles are crafted from premium ethically sourced materials such as GOTS-certified organic cotton canvas, natural rubber, recycled plastics, and premium suede from LWG Gold-Rated suppliers-every style includes our signature cork + mamona oil insoles!

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CARIUMA X PANTONE
The Official Color of the Year Sneaker
(Left) Pantone Viva Magenta/Off-White Canvas, OCA LOW,
(Right) Pantone Viva Magenta/Off-White Canvas, OCA HIGH.
(Photos courtesy of CARIUMA)

Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh for the body. Instead it brings a fun, celebratory element. In the beauty industry, Pantone sees the Color of the Year worn in hair, especially on tips, a bold look that can transform hair into an accessory. Viva Magenta also shines on lips, cheeks, and nails. This versatile shade is universally flattering across ages, genders, and skin tones.

Viva Magenta in Home and Interiors

Daring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas or NFT projection in a white entry-way, Viva Magenta packs a lot of drama in a small dose.

Pantone’s Cotton Swatch Card is the cotton color standard for designers, colorists, and product developers in apparel, textiles, and soft home. Individual swatch cards are made from double-layered, 100% cotton poplin, loose-format fabric. Made to exacting color specifications, each swatch card includes a barcode that can be used to order the associated spectral data for assured color accuracy in production. Now available in the Pantone Color of the Year for 2023, PANTONE 18-1750 VIVA MAGENTA.

Fashion, Home + Interiors (FHI) Color Specifier includes the Pantone Color of the Year for 2023. Designers and decision makers can use the removable paper chips for mood board and palette development, specifying on product sketches, communicating color to clients, or bringing along to stores.

Viva Magenta in Graphic Design

Today’s consumers spend large portions of their days looking at a screen where the visuals tend towards pale and neutral. Designers looking for a color that cuts through this space will find the Color of the Year 2023 a captivating solution. A brand using Viva Magenta expresses that it’s fearless, engaging, and that looks at the world unconventionally to bring about new solutions.

Designed to show the appearance of color on product, the Fashion, Home + Interiors Color Guide is now available in a limited edition to celebrate Pantone Color of the Year 2023: PANTONE® 18-1750 VIVA MAGENTA, is a brave and fearless red shade demonstrating a new signal of strength. This special edition two-guide set features a beautiful soft-touch cover and comes in a decorative box. Inside, you’ll also find a full page of VIVA MAGENTA, more about why we selected the color for 2023, and a complete history of the past Pantone Colors of the Year.

Display VIVA MAGENTA at home, school, or in the office with the limited edition notebook. A must-have accessory for any color enthusiast. PANTONE 18-1750 Viva Magenta is a brave and fearless red shade demonstrating a new signal of strength. Powerful and empowering, PANTONE 18-1750 Viva Magenta vibrates with vim and vigor, encouraging experimentation and self-expression without restraint. Audacious, full of wit, and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and a rebellious spirit.

Viva Magenta in Packaging and Plastics

Brands wanting to appear animated and passionate can use Viva Magenta to elicit a strong consumer reaction. Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.

Pantone
www.pantone.com

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspira􀆟on to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users.

About the PANTONE Color of the Year

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 23 years , Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:

• PANTONE 17-3938 Very Peri (2022)
• PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating (2021)
• PANTONE 19-4052 Classic Blue (2020)
• PANTONE 16-1546 Living Coral (2019)
• PANTONE 18-3838 Ultra Violet (2018)
• PANTONE 15-0343 Greenery (2017)
• PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
• PANTONE 18-1438 Marsala (2015)
• PANTONE 18-3224 Radiant Orchid (2014)
• PANTONE 17-5641 Emerald (2013)
• PANTONE 17-1463 Tangerine Tango (2012)
• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)

All images courtesy of PANTONE®.

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