Swarovski presents ‘The Brilliance of Design’ until May 2019, an expansive showcase that explores the global crystal company’s lighting, architecture and interiors solutions within MASS Beverly, one of the premiere design destinations in Los Angeles.
Curated by design visionary Mary Ta, co-founder of MASS Beverly, ‘The Brilliance of Design’ will see Swarovski partner with the Los Angeles design showroom to put the spotlight on the brand’s Crystal Palace lighting; Swarovski Professional Architecture, Lighting and Interior Solutions; and Atelier Swarovski’s home décor and jewelry collections.
The showcase provides an expansive view into the world of Swarovski through a curated selection of archive fashion and jewelry pieces situated throughout MASS Beverly’s design-focused space in Los Angeles.
Key highlights including: an entryway vitrine, featuring large wood and stone panels customized with embedded crystals; hanging crystalized signage; backlit crystal Swarovski Active Panels, and other Architectural Surfaces displayed toward the back of the showroom.
‘Mini Voyage’ by Yves Behar.
Among the standout collections on display are a selection of Crystal Palace designs, which are brilliant explorations of the art of the chandelier by some of the world’s most visionary designers.
‘Blossom Beauty’ by Tord Boontje.
MASS Beverly showcases ‘Mini Voyage’ by Yves Behar, ‘Blossom’ and ‘Luminous Reflections’ by Tord Boontje, ‘Glaciarium’ by Fredrikson Stallard and ‘Cascade’ by Vincent van Duysen, which all combine innovative LED lighting technology with the beauty of cut crystal in expressive new forms.
‘Glaciarium’ by Fredrikson Stallard.
‘Cascade’ by Vincent van Duysen.
Glaciarium Paradisium by Fredrikson Stallard.
‘Lustrous Aura’ by Tord Boontje.
Designers represented in Atelier Swarovski Home Collections include Aldo Bakker, Barbara Barry, Tord Boontje, Andre Kikoski, Daniel Libeskind, Nendo, John Pawson and Fredrikson Stallard, who have each lent their renowned design visions to uniquely enchanting home collections of vases, candle holders, paper weights, tabletop accessories and more.
A section of the store also spotlights special fashion, jewelry and accessories designs from the brand’s historic archives in Austria.
We are delighted to collaborate with Mary Ta to craft a truly special design showcase within her inspirational MASS Beverly space. We look forward to welcoming design fans from Los Angeles and beyond to explore the world of Swarovski through a mix of our most innovative new pieces and some of our archives’ finest treasures.
—Nadja Swarovski, Member of the Swarovski Executive Board
“The Brilliance of Design” opened at MASS Beverly on February 20, with a launch event hosted by Nadja Swarovski, Member of the Swarovski Executive Board, and Mary Ta, co-founder of MASS Beverly.
A trade seminar for design industry professionals took place at the showroom on February 21, focusing on integrating Swarovski designs and crystal into home design and architecture.
Swarovski
www.swarovskigroup.com
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote human empowerment, and conserve natural resources to achieve positive social impact.
Swarovski Lighting
www.swarovski-lighting.com
Swarovski Lighting, formally established in 2011, includes two premium consumer lighting brands: Swarovski with its contemporary aesthetic and Schonbek with its classic designs, as well as Custom Lighting Solutions, a team of experienced in-house lighting designers and engineers specializing in custom modification of its two premium crystal lighting brands for luxury living. Together, Swarovski and Schonbek share more than 250 years of crystal and lighting history.
Atelier Swarovski
www.atelierswarovski.com
• Atelier Swarovski offers cutting-edge jewelry, accessories and home décor items which are the ultimate expression of Swarovski. Pushing the boundaries of creativity with crystal, created gemstones and genuine gemstones, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design.
• Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship, master cutting and material innovations. The brand presents seasonal jewelry and accessories collaborations twice a year, alongside its constantly evolving core collections.
• Atelier Swarovski’s home décor collections, launched at Milan Design Week in April 2016, comprise functional and decorative objects for the home.
• With its focus on conscious luxury, Atelier Swarovski introduced its first fine jewelry collections made with Swarovski Created Diamonds in 2017, and was certified as a member of the Responsible Jewellery Council the same year. In 2018, continuing its sustainability journey, Atelier Swarovski announced its partnership with Fairtrade, working with a cooperative mine in Peru to incorporate responsibly sourced gold into all future collections.
• The brand celebrated its first decade with the release of ‘Brilliant: The Story of Atelier Swarovski’, published by Condé Nast, in early 2018.
• Atelier Swarovski’s past collaborators include Jean Paul Gaultier, Viktor&Rolf, Jason Wu, Christopher Kane, Maison Margiela and Mary Katrantzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
MASS Beverly
massbeverly.com
MASS Beverly is the leader in international luxury design showrooms serving a global audience. Representing an exclusive collection of innovative and elevated European brands, the West Hollywood showroom offers a 360-degree approach to design, with a comprehensive selection of couture modern furniture brands. Debuting in 2014, MASS Beverly is the brainchild of design visionary Mary Ta, founder of the Minotti Los Angeles showroom, and Lars Hypko, trained as an architect in Italy and an expert in ultra-high-end residential complete turnkey design and products, who have introduced an unparalleled offering of luxury European products, many of them not available anywhere else in the United States, that would complete an entire home.
Among the lines represented at MASS Beverly are:
• Bottega Veneta Home
• Henge organic furnishings
• Rimadesio custom glass and marble closets
• Ernestomeda modern kitchens and baths
• Gandiablasco outdoor furniture
• Via Bizzuno and Porsche high tech architectural lighting
The customized design selections perfectly integrate European sensibility with American lifestyle, combining traditional artisanal methods and high tech design without compromising on the design aesthetic. Clients of MASS Beverly include world-renowned architects, designers and developers. Led by Lars Hypko and Mary Ta, MASS Beverly has collaborated in the development of marquis residential projects throughout the United States, including homes for Calvin Klein, Robert Downey Jr. and Beyoncé and Jay Z.
All photos by Stefanie Keenan & Jordan Ashley Brett, courtesy of Swarovski.
Tags: Accessories, architecture, Atelier Swarovski, crystal, fashion, Fashion Stores, home decor, interior, interior design, jewelry, Jordan Ashley Brett, lighting, Los Angeles, Mary Ta, MASS Beverly, Stefanie Keenan, Swarovski, The Brilliance of Design, Top, visual installations, visual merchandising
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