Hilfiger Edition pays homage to Tommy Hilfiger’s storied menswear heritage, with time-honored classics reimagined for today

The collection of updated American essentials, form the building blocks of a classic menswear wardrobe with premium fabrics and luxe details. The look approaches style with a modern confidence and relaxed feel – it’s elevated and sophisticated, with Hilfiger’s signature youthful twist. Inspired by the Tommy Hilfiger archive, Spring 2018 Hilfiger Edition celebrates Tommy’s passion for all-American originals in iconic shapes, bold sports colors, regimental stripes and heritage graphics.

We continue to celebrate our menswear collections with engaging, interactive installations that feature our latest designs, as well as the incredible digital innovation taking place in all areas of our business.

– Tommy Hilfiger

Hosted in the historic Fortezza Da Basso space, the installation is inspired by Tommy Hilfiger’s vision for the future of retailing, celebrating the innovative spirit at the heart of the brand. In addition to the Spring 2018 Hilfiger Edition presentation, guests are invited to browse the Tommy Hilfiger collections through a variety of digital sales platforms and visual merchandising fixtures, including the brand’s revolutionary Digital Showroom.

I am very excited to return to Pitti for a second season to present our Spring 2018 Hilfiger Edition collection and take part in the great momentum that the men’s fashion world is experiencing globally.

– Tommy Hilfiger

A signature People’s Place bar setting completes the décor, and is named after the first store opened by Hilfiger in 1969 in his hometown of Elmira in upstate New York. In addition to fashion and rock n’ roll records, the original store created a hangout where friends came together to discuss, share and experience pop culture trends. The Pitti People’s Place bar includes a customization experience where guests can co-design complimentary Tommy Jeans denim jackets using nano laser printing, hand-painting artistry and patchwork appliques.

SAVE 30% ON 2+ MEN’S UNDERWEAR

About Tommy Hilfiger
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.

Tommy Hilfiger, which was acquired by PVH Corp. (www.pvh.com) in 2010, is a global apparel and retail company with more than 17,000 associates worldwide.

For more information please visit:

Tommy Hilfiger
www.tommy.com

All images courtesy of Tommy Hilfiger