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New Collection From Serena Williams Design Crew Takes Inspiration From The Next Generation The fall 2024 Serena Williams Design Crew collection includes five striking apparel pieces and a new lifestyle sneaker, all inspired by the limitless power of the next generation. Nike’s latest collection...
Luxury Streetwear Brand Ryoko Rain is an Official Collaboration Partner for Athlos NYC Track Event. Olympian Alaysha Johnson will debut the company’s signature-designed shorts, shirt, and jacket before the premier all-women’s track event, featuring the fastest women in the world and awarding...
SYKY Collective Designer Calvyn Justus and 3D artist FVCKRENDER push the boundaries of physical-digital fashion with an Olympic-inspired piece powered by SYKY. Digital Fashion Meets Athletic Precision: SYKY Unveils Exclusive Luxury Fashion Collaboration with FVCKRENDER and Calvyn Justus. Luxury fashion...
Mitchell & Ness, the premier brand for authentic sports apparel and streetwear, has announced a series of exclusive initiatives for the Olympic and Paralympic Games Paris 2024. As part of the celebrations for their 120th anniversary, the brand launched its ‘LA28’ Collection, a premium...
Sneakerheads and NBA fans alike are in for a major treat as Kyrie Irving and ANTA take the game to the next level with the latest release of the ANTA KAI 1, dubbed the “Garden State.” This exclusive colorway is more than just a shoe; it’s a tribute to Irving’s roots and the place...
Nike and Hyperice unveiled tech-enabled boots and vest designed to boost athlete warm-up and recovery. The two brands, known for their innovation in service of athletes, have created the Nike x Hyperice boots and vest – wearable technology designed to help athletes perform at their best throughout...
Neiman Marcus Celebrates the Intersection of Luxury Fashion and Sports Through ‘Quest for the Best’ Spring Campaign. At the intersection of luxury fashion and sports, Neiman Marcus announced the launch of its Spring campaign, ‘Quest for the Best’. The campaign provides expert...
Nike and Jacquemus continue their partnership inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self. Celebrating Athletes, Style and Self-Expression The Spring 2024 Nike x Jacquemus collection features women’s and unisex apparel, a new J Force...
The Tatum 2 Powers Jayson Tatum’s Effortless Game. The Tatum 2 is made with a full-length Nike Air Strobel unit, which helps cushion impact from explosive movements. Large foam and textile pods drive the aesthetic of the Tatum 2, which references the bold and fun spirit of ’90s hoop shoes....
The Nike Alphafly 3: Marathon Speed for All Runners, Powered by Nike Air Zoom In September 2019, the sport of marathon racing changed forever. Nike athlete Eliud Kipchoge broke the previously elusive 2-hour marathon barrier, inspiring the world and proving that no human potential is limited. A revolutionary...
