Blvck Paris and UNO® Return for a Second Collaboration, Reimagining the World’s Most Classic Card Game Through an All-Black Lens.
Following the success of their first collaboration, Blvck Paris, the cult-favorite label celebrated for its monochromatic aesthetic and minimalist approach to luxury, reunites with UNO® for a second limited-edition capsule collection that pushes deeper into collectible culture and elevated everyday design.
Known for transforming its “All Black Everything” philosophy into a globally recognized lifestyle movement, Blvck Paris has cultivated a distinct visual identity at the intersection of fashion, internet culture, and aspirational minimalism. Returning for a second chapter, UNO once again enters the Blvck universe – this time with a playful take on everyday utility.
The collaboration reframes UNO through Blvck Paris’ signature monochromatic codes, reimagining an instantly recognizable icon as a premium collectible. More than a crossover, the collection explores how familiar rituals- competition, memory, social connection, and play – can be reinterpreted through the lens of fashion and design.
At the center of the collaboration is the introduction of a gameplay twist: the “Black Out” rule. Designed to inject spontaneity and playful intensity into the game, the Black Out card challenges players to react instantly – with the last player to respond penalized, introducing a fresh layer of competition to the classic UNO experience.
The limited-edition capsule collection features a curated range of apparel, accessories, and collectible lifestyle pieces, including:
Blvck x UNO® Deck Card (Blvck Edition) – a fully reimagined blacked-out UNO deck featuring monochromatic detailing, premium packaging, and the Black Out gameplay card. When played, all players race to slap the card, with the last player drawing four cards. The card also functions as a wild card, allowing the player to choose the next color of play.
Reverse Hoodie & Embossed Reverse Hoodie – oversized fleece cotton hoodies featuring tonal graphics, black-on-black detailing, and elevated collaborative branding inspired by UNO’s recognizable directional iconography. Available in both graphic and embossed monochromatic executions.
Reverse Tee – an oversized premium cotton tee that reinterprets UNO iconography through Blvck Paris’ minimalist visual language and tonal aesthetic.
Mini Travel Bag – a sleek vegan leather organizer designed for modern daily essentials, elevated with understated co-branded detailing and a luxury utility sensibility.
Headwear Collection – including a baseball cap finished with subtle tonal collaborative branding, blending understated luxury with everyday wearability.
“This second collaboration felt like a natural evolution,” said Julian O’Hayon, founder of Blvck Paris. “UNO is instantly recognizable for so many people. Reimagining it through the Blvck universe allowed us to create something collectible, elevated, and familiar at the same time — while introducing unexpected elements like Black Out that make the experience feel playful, and culturally relevant.”
Priced from $35 to $160 and available in US sizes XS–2XL, the limited-edition Blvck x UNO® collection is available exclusively on www.blvck.com
Blvck Paris
https://blvck.com | @black
Blvck Paris is a luxury lifestyle brand founded in 2017 by French designer Julian O’Hayon. The brand has developed an engaged community of millions of social media followers and customers worldwide. Blvck is known for its ‘All Black’ clothing, accessories, and digital goods. Blvck strives to pioneer an aspirational lifestyle from visual content to merchandise, pursuing quality and design. To date, the brand opened stores and pop up worldwide in California, Tokyo, Taipei, Taichung, Hong Kong and Macau.
Mattel
www.mattel.com | @mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
All images courtesy of Blvck Paris.
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