Swimwear Label SHEILA Launches New Collection

Australian, female-founded swimwear label SHEILA is excited to unveil its latest collection bringing three new hues, the brand’s first-ever print, a new ribbed texture, and seven new styles making it richer in color, broader in coverage and deeper in versatility.

Known for functional swimwear, SHEILA is expanding its design language through bold new colors, texture, and prints. Each of the three new colors offers something different. Cocoa is a rich chocolate brown that feels grounded, warm, and wearable. For something calm, but quietly striking, Daybreak is a soft cornflower blue. And Poppy brings the heat, with a red that is bold without being loud. SHEILA also developed their first-ever print called Sundown Stripe, bringing together Cocoa, Daybreak, and Poppy alongside a new pale yellow and intentionally designed to mix-and-match with the full collection.

This season, SHEILA introduces a new vertical rib fabric that adds visual dimension and a tactile premium feel. The rib construction provides added structure, helping the fabric hold its shape through movement. And it features all the same performance standards: UPF 50+, GRS-certified recycled nylon, and their signature stay-put construction.

Because great design doesn’t need reinventing, several best-selling styles return this season, including the Alyssa Mid Swim Short, Cate Rash Guard, Grace Mini Swim Short, Mina One Piece and Nellie Scoop Bikini Top. The Celeste One Piece is back as well, but with a new refined fit. It now has a slightly longer leg cut to reduce rolling on the thighs, and redesigned straps allow for greater adjustability.

The collection also introduces seven new styles, including the Bindi Racerback Swim Top, Elle Swim Tee, Gemma Swim Capris, and Nicole Long-Sleeve One Piece. Also new is the Kylie One Shoulder One Piece, featuring an asymmetric neckline, a waist-defining seam, and a mid-length short. The Naomi One Piece offers a flattering square neckline, sculpting princess seams, a built-in shelf bra with removable foam cups, and mid-to-full coverage.

The new collection is now available to shop at SheilaTheLabel.com

SHEILA
https://sheilathelabel.com | @sheila.thelabel

Founded in 2023 by Clare Barrins, SHEILA is an Australian swimwear meets activewear label made for land, life and sea. Boasting UPF 50+ for sun safety and crafted from luxury GRS-certified recycled nylon, sourced from discarded materials like fishing nets and plastics, SHEILA offers pieces that feel-good in every way. They also keep inclusivity top of mind, honoring every shape, size, and style. Their collections are intentionally designed to offer support and comfort in and out of the water.

All images courtesy of SHEILA.

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