In a Season of Cultural Debate, Modest Fashion Makes Its Mark at NYFW
Modest Now x Muslimi delivered a powerful statement at New York Fashion Week, placing modest fashion firmly within the global luxury conversation.
Photos by Launchmetrics Spotlight
The runway united two American Muslim designers, Amariah by Maryam Amaria and Athari Wear by Islam Mohamed El-Hoseiny, in a presentation that explored modesty as refinement, structure, and cultural authorship.
Rather than positioning coverage as constraint, the show reframed it as creative direction. Proportion, layering, and fabrication took precedence over spectacle. The result was a runway that felt intentional and grounded, offering a perspective often underrepresented at Fashion Week yet deeply connected to the way millions of women and men dress worldwide.
Photos by Launchmetrics Spotlight
“We’re proud to support Modest Now at Fashion Week, an event that highlights talented Muslim designers and showcases the beauty of modest fashion. It’s more than a runway – it’s a celebration of creativity, culture, and community, bringing people together to learn, connect, and be inspired.” said Muslimi Founder & CEO, Shoib Khan.
Photos by Launchmetrics Spotlight
The 2026 Amariah – The Eid Edit
Maryam Amaria introduced The Eid Edit, a collection informed by her recent travels through the Middle East and shaped by memory, atmosphere, and architectural warmth. The palette moved through plum, deep maroon, sage green, and warm cream, tones that evoke evening light and textured interiors.
Photos by Launchmetrics Spotlight
Natural linen brought breathability and ease. Silk introduced fluid movement. Lace added subtle intricacy. Each silhouette was designed to stand independently, with varied cuts and detailing that avoided repetition. The garments felt considered rather than seasonal.
The collection extends beyond the celebration of Eid itself. These are pieces intended for gatherings, dinners, and meaningful occasions throughout the year. Designed with longevity in mind, they reflect Amariah’s commitment to timelessness over trend.
Photos by Launchmetrics Spotlight
All pieces will be released in limited quantities, with no guaranteed restock. Launch details will be announced soon.
Photos by Launchmetrics Spotlight
Athari Wear Fall/Winter 2026/2027
Athari Wear presented a unisex Fall/Winter 2026/2027 collection centered on legacy and continuity. Drawing from Islamic heritage and contemporary street culture, the collection explored identity through silhouette and symbolism.
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Elongated tailoring, structured outerwear, and intentional layering defined the range. Higher necklines and generous proportions created garments that carried presence without excess. The collection balanced restraint with strength.
Anchored in a black and white foundation with keffiyeh inspired pattern work, the lineup incorporated sand toned neutrals and strategic color moments. Apparel and footwear moved fluidly between streetwear and elevated design, embedding cultural and spiritual references within a modern framework.
Photos by Launchmetrics Spotlight
Together, Amariah and Athari Wear demonstrated the breadth of modest fashion today. One approached modesty through softness and romantic refinement. The other expressed it through structure and cultural clarity. Both positioned modest design as deliberate, sophisticated, and forward facing.
Photos by Launchmetrics Spotlight
The show’s cohesive beauty direction reinforced the runway’s overall concept. Hair was led by Aubrey Loots for Wella Hair USA and GHD North America. Known for his work across international fashion weeks and editorial platforms, Loots approached hair as an extension of silhouette. The styling emphasized polished texture, controlled movement, and clean structure, complementing the garments while allowing the clothing to remain the focal point. The unified aesthetic underscored the show’s central message: modesty, when executed with precision and creativity, carries undeniable impact.
Modest Now @modestnow.theshows Founders Fatima Younus @fatimaa.younus and Dina Fatimah Barber @superstylist_fashionworld
Photo by Launchmetrics Spotlight
Athari Wear @athariwear Founder and Creative Director Islam Mohamed El-Hoseiny @islamartsnyc
Photo by Launchmetrics Spotlight
AMARIAH by Maryam Amaria
https://amariah.co | @amariah
Amariah is a modest luxury womenswear label founded by designer and creative director Maryam Amaria. The brand was created on the belief that modesty and elegance are not opposites, but companions – clothing designed to feel graceful, feminine, and intentional.
For Maryam, modest fashion is not about hiding, but about honoring. It reflects a quiet confidence where elegance meets intention, and personal style exists without compromise. In a world where women are celebrated for self-expression, that same celebration should exist for women who choose to cover – both choices deserving equal respect.
Through Amariah, she set out to create pieces that allow women to feel powerful and feminine while remaining true to their values. Each garment is thoughtfully constructed with fluid silhouettes, refined detailing, and luxurious fabrics, designed to be worn across occasions rather than for a single moment.
Rather than following trends, Amariah focuses on longevity – staple pieces meant to live in your wardrobe for years. Modesty, when designed with care, becomes timeless.
Athari Wear by Islam Mohamed El-Hoseiny
https://athariwear.com @athariwear
Islam Mohamed is the founder and creative director of Athari Wear. Born and raised in New Jersey to Egyptian immigrant parents, with most of his career in New York City, his path into fashion did not start with connections or a runway. It started with a mini sewing machine, a tablet, and a vision to build something that represents Muslims with dignity, strength, and authenticity.
After years in the corporate fashion world, Islam was terminated for standing by his values. That moment became the spark that pushed him to create his own lane. Athari Wear was born out of struggle, identity, faith, and a deep desire to build a legacy that speaks to the Muslim community and to anyone who has ever felt overlooked or underestimated.
What started as selling a few pieces in the streets through snow, rain, and financial pressure has grown into something bigger. A brand rooted in conviction, shaped by lived reality, and driven by the belief that style should represent purpose, not just aesthetics.
Muslimi
www.instagram.com/muslimi.official
Muslimi is a living expression of faith in action – where storytelling, service, learning, and community flow together under one shared purpose. Rooted in Islamic values and driven by creativity and compassion, Muslimi exists to uplift hearts, serve people, and cultivate meaningful impact through media, outreach, and collective good. It is a platform shaped by Muslims, for Muslims, dedicated to nurturing a culture of inspiration, generosity, and connection in everything it does.
All images by Launchmetrics Spotlight, courtesy of Modest Now x Muslimi.
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