By Fashion Trendsetter
Starter, the iconic sportswear brand at the intersection of fashion, sports, and culture, has made Super Bowl history with the launch of the Starter x Bad Bunny Super Tazón Jacket, while the Starter x NFL Pop-Up became the place to be for celebrity sightings, NFL players, tastemakers, and fans looking to secure the most coveted game-day gear.
The collaboration marked the first time Starter had worked with a Super Bowl halftime performer and the first time the NFL had released a Spanish-language Super Bowl jacket. In other words, this wasn’t just merchandise, it was a moment.
Starter x Bad Bunny Super Tazón Jacket – Light Blue
Limited-edition unisex satin piece featuring embroidered patches/logos, rib knit trim, snap closure, and 100% polyester construction; machine wash cold (delicate, like colors), non-chlorine bleach if needed, tumble dry low, remove promptly, cool iron if necessary; Style #6S0MY51R. The Starter x Bad Bunny Collaboration Jacket in light blue is available for pre-order exclusively on the Starter website, with orders scheduled to ship by March 25. Photos courtesy of Starter.
“This is THE most collectible piece dropping this year for the Super Bowl, hands down. What an amazing opportunity to bring a living legend like Bad Bunny together with the ultimate symbol of fan pride the Starter satin jacket, bringing two icons together to make Super Bowl history,” said Carl Banks, 2x Super Bowl Champ and President of GIII Sports who holds the license for Starter.
Starter x Bad Bunny Super Tazón Jacket – Black
Limited-edition unisex satin piece featuring embroidered patches/logos, rib knit trim, snap closure, and 100% polyester construction; machine wash cold (delicate, like colors), non-chlorine bleach if needed, tumble dry low, remove promptly, cool iron if necessary; Style #6S0MYB1R. The Starter x Bad Bunny Collaboration Jacket in color black is available for pre-order exclusively on the Starter website, with orders scheduled to ship by March 25. Photos courtesy of Starter.
The jacket celebrated Bad Bunny‘s trailblazing halftime performance while merging Starter’s legendary sports heritage with global music and street culture. Featuring “Super Tazón” (aka Super Bowl in English), the jacket paid homage to Super Bowl LX host city, San Francisco, with an embroidered Golden Gate Bridge on the right chest, while Bad Bunny’s name was boldly stitched across a football patch on the left. A commemorative back design completed the piece, anchoring the historic moment at the intersection of football, fashion, and Bay Area energy, fused with Bad Bunny’s aesthetic.
Starter x NFL Pop-Up
Starter delivered one of the most talked-about activations during Super Bowl LX with its epic Starter x NFL Pop-Up event, a four-day retail and cultural destination that celebrated football, fashion, and fandom.
Starter x NFL Pop-Up
Photo courtesy of Starter.
Starter x NFL Pop-Up
Photo courtesy of Starter.
The Starter x NFL Pop-Up also served as a cultural hub throughout Super Bowl week.
Starter x NFL Pop-Up
Photo courtesy of Starter.
Inside the retail space, the Starter Studio, a live interactive podcast studio located in the center of the store, featured a rotating lineup of sports and entertainment personalities while fans and shoppers watched in real time. Meanwhile, the Starter Lab customization station gave fans the opportunity to personalize their own piece of Super Bowl merchandise, reinforcing Starter’s connection to fan culture and self-expression.
Starter x NFL Pop-Up
Photos courtesy of Starter.
The brand’s VIP Cocktail Party drew a packed crowd, featuring NFL players including Ameer Abdullah, TJ Ward, and Pacman Jones, alongside singer Paytra, influencers Kylan Darnell and Madison Brodsky, Dave Portnoy, and Carl Banks.
Photos courtesy of Starter.
Starter x NFL Pop-Up & VIP Cocktail Party
Photo courtesy of Starter.
Starter x NFL Pop-Up Exterior
Photo courtesy of Starter.
Starter
www.starter.com | @starterofficial
Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team and the player and allow the fan to “wear what the pros wear.”
All images courtesy of Starter.
Tags: Accessories, Ameer Abdullah, AmericanFootball, apparel, Bad Bunny, Carl Banks, clothing, collaborations, collection, cultural events, culture, Dave Portnoy, design, Fanatics, fandom, fashion, fashion and lifestyle, fashion design, football, GIII Sports, influencers, Kylan Darnell, Madison Brodsky, NFL, NFL players, Pacman Jones, Paytra, San Francisco, satin jacket, sports, sports and fashion, sports apparel, sports culture, sports heritage, sportswear, style, Super Bowl, Super Bowl LX, Super Tazón, tastemakers, TJ Ward, Top
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