Dutch Bros® and LONELY GHOST® Collab to Empower Customers to Lean Into Self Expression.
Dutch Bros®, the beloved drive-thru coffee company known for its inclusive culture and fully customizable drinks, is teaming up with LONELY GHOST®, the streetwear brand rooted in connection to give customers a variety of ways to show off their unique style.
This limited-edition collaboration blends bold style and even bolder drinks, putting the power of self expression in the customers hands.
“This partnership with LONELY GHOST felt seamless as they also share enthusiasm for joy and connection with their customers like Dutch Bros does,” said Tana Davila, Chief Marketing Officer at Dutch Bros. “From the drink to the merch, all the offerings give customers the power to express themselves in their own unique ways.”
Dutch Bros and LONELY GHOST are launching a series of exclusive drops designed to celebrate individuality, community and meaningful connection. The collaboration includes:
- A limited-edition sticker featuring LONELY GHOST, available on Wednesday, October 1 starting at 5 am, at any Dutch Bros location with every drink purchase, while supplies last!
- LONELY GHOST x Dutch Bros apparel that combines both a passion for fashion with customers’ love for Dutch Bros, available starting Monday, October 6 on LONELY GHOSTS’ website, while supplies last!
- The LONELY GHOST Chai that’s a sweet blend of cherry and chai, topped with Soft Top® and cinnamon sprinks is available at all Dutch Bros locations beginning Monday, October 6.
- A fan-favorite Dutch Bros collectible item with a custom LONELY GHOST twist! Available on Wednesday, October 8, starting at 3 pm, at all Dutch Bros locations with every medium or large drink purchase, while supplies last!
“LONELY GHOST has always been about connection, and Dutch Bros is the same,” said Bronson Christensen, Co-Founder of LONELY GHOST. “Whether it’s over a hoodie or a cup of coffee, we both exist to bring people together. This collab feels like the perfect way to connect our communities in a way that’s fun, real and a little unexpected.”
LONELY GHOST
https://lonelyghost.co | @lonelyghost
LONELY GHOST is more than a clothing label-it’s a cultural movement built on connection, storytelling, and self-expression. Founded with the belief that words have the power to unite, the brand has become a touchstone for a new generation, blending fashion, community, and emotional resonance. Its iconic phrases and narrative-driven collections transcend apparel, sparking conversations and creating spaces where people feel seen and understood. By turning shared human experiences into wearable statements, LONELY GHOST has grown into a global community that celebrates vulnerability, authenticity, and belonging.
Dutch Bros Coffee
www.dutchbros.com | @dutchbroscoffee
Dutch Bros Coffee® is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at 1,000 locations and counting across 23 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.
Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch Luv. In addition to its mission of speed, quality and service, the Dutch Bros Foundation is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.
All images courtesy of LONELY GHOST.
Tags: apparel, caps, capsule, capsule collection, cinnamon, clothing, coffee, collaborations, collection, customizable drinks, designer spotlight, Dutch Bros, fashion, fashion drop, hoodies, limited edition, Limited-Edition Collection, LONELY GHOST, self-expression, sportswear, sporty, storytelling, street culture, street style, streetwear, Top, womenswear
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