Google has released their annual Year in Search Top Trending Data 2025 looking back at the trillions of searches that defined the year 2025.

The Google Year in Search 2025 data we’ve highlighted are the top trending searches in the United States of America. The lists on the Year in Search 2025 Trends website represent the top trending queries, which are the searches that had the highest spike in traffic over a sustained period in 2025 as compared to 2024.

Google Year in Search 2025
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See what was trending in 2025

Much of the Google Year in Search 2025 data including general topics and sub contents such as Trending (Searches, News, People, Passings), Entertainment (Actors, Movies, TV Shows, Explained, Casts, Reunions), Sports (Athletes, Sports Teams), Internet Trends & Gaming (Games, Trends), Music & Audio (Musicians, Songs, Podcasts), Food & Lifestyle (Viral Dishes, Travel Itinerary, Mocktails, Concert Outfits, Why do kids say), En español (¿Qué es…?, ¿Dónde…?, ¿Quién…?, ¿Cómo…?, Recetas, Canciones, Letras de Cancion), Hum to Search and Google Maps (Bookstores, Transit Station, State Parks, Campground), can be found on the Google Trends landing page.

Google Year in Search 2025
Nano Banana Pro (Gemini 3 Pro) – AI Generated Image by Senay GOKCEN for Fashion Trendsetter

Google Year in Search Top Trending Data 2025
United States of America

We delved into Google’s Year in Search 2025 data to identify the most relevant topics that resonate with our industry. Below, we present these top trending searches for 2025 in the United States of America.

TRENDING

The Year in Search lists online show search queries and terms that accelerated more than any others in the past year. These are ‘Trending’. Trending searches are those that have increased the most in 2025, that had the highest spike this year as compared to the previous year. Data is sourced from January 1, 2025 to November 23, 2025. To view the full list please click here.

Searches

1. Charlie Kirk
2. KPop Demon Hunters
3. Labubu
4. iPhone 17
5. One Big Beautiful Bill Act
6. Zohran Mamdani
7. DeepSeek
8. Government shutdown
9. FIFA Club World Cup
10. Tariffs

ENTERTAINMENT

Movies

1. KPop Demon Hunters
2. Sinners
3. The Minecraft Movie
4. Happy Gilmore 2
5. Thunderbolts*
6. F1
7. Jurassic World Rebirth
8. Final Destination Bloodlines
9. Weapons
10. The Fantastic Four: First Steps

MUSIC & AUDIO

Musicians

1. d4vd
2. KATSEYE
3. Bad Bunny
4. Sombr
5. Doechii
6. Jonas Brothers
7. Alex Warren
8. Coldplay
9. NBA YoungBoy
10. Benson Boone

Songs

1. Wood – Taylor Swift
2. DtMF – Bad Bunny
3. Golden – HUNTR/X
4. The Fate of Ophelia – Taylor Swift
5. Father Figure – Taylor Swift
6. Predador de perereca – MC Jhey and BLOW RECORDS
7. Soda Pop – Saja Boys
8. Opalite – Taylor Swift
9. Ordinary – Alex Warren
10. Takedown – HUNTR/X

SPORTS

Athletes

1. Shedeur Sanders
2. Terence Crawford
3. Cooper Flagg
4. Cam Skattebo
5. Micah Parsons
6. Jaxson Dart
7. Sophie Cunningham
8. Shilo Sanders
9. Jalen Carter
10. Justin Rose

FOOD & LIFESTYLE

Concert Outfits

1. Cowboy Carter
2. KATSEYE
3. Katy Perry
4. Lady Gaga
5. Benson Boone
6. Chris Brown
7. Kelsea Ballerini
8. Megan Moroney
9. Tate McRae
10. Kesha

GOOGLE MAPS

Google Maps – Bookstores

1. Powell’s City of Books
2. Strand Book Store
3. The Last Bookstore
4. Kinokuniya New York
5. Stanford University Bookstore
6. McKay’s Nashville
7. Beacon Hill Books & Cafe
8. Half Price Books
9. Elliott Bay Book Company
10. BOOKOFF New York

Google Maps – Transit Station

1. Grand Central Terminal
2. Penn Station
3. Port Authority Bus Terminal
4. Newark-Penn Station
5. Chicago Union Station
6. Union Station
7. William H. Gray III 30th Street
8. San Francisco 4th and King Street station
9. Ogilvie Transportation Center
10. New Haven-Union Station

Google Maps – State Parks

1. Watkins Glen State Park
2. Valley of Fire State Park
3. Liberty State Park
4. Starved Rock State Park
5. Silver Falls State Park
6. Letchworth State Park
7. Blue Spring State Park
8. Palo Duro Canyon State Park
9. Point Lobos State Natural Reserve
10. Crater of Diamonds State Park

Google Maps – Campground

1. Ginnie Springs Outdoors, LLC
2. Ocean Lakes Family Campground
3. Mather Campground
4. The Campsites at Disney’s Fort Wilderness Resort
5. Chalk Bluff River Resort and Park
6. Nashville KOA Resort
7. Nelson Ledges Quarry Park
8. Krause Springs
9. Big Meadows Campground
10. Lakewood Camping Resort

Unpublished Categories – United States of America

The following data provided by Google is not featured on the Google trends landing page, but we consider the trends data for these Unpublished Categories for United States of America worth exploring. We would like to thank Google for these valuable information they have shared with us.

Hair Colors according to Google Year in Search 2025, Unpublished Categories – U.S.
Nano Banana Pro (Gemini 3 Pro) – AI Generated Images by Senay GOKCEN for Fashion Trendsetter

Hair Colors

1. Mocha mousse
2. Calico
3. Cherry cola
4. Soft auburn
5. Espresso
6. Honey brown
7. Ash brown
8. Milk tea
9. Cherry red
10. Cinnamon brown

Hair Colors according to Google Year in Search 2025, Unpublished Categories – U.S.
Nano Banana Pro (Gemini 3 Pro) – AI Generated Images by Senay GOKCEN for Fashion Trendsetter

Hair Colors according to Google Year in Search 2025, Unpublished Categories – U.S.
Nano Banana Pro (Gemini 3 Pro) – AI Generated Images by Senay GOKCEN for Fashion Trendsetter

Hairstyles / Cuts

1. 16 Guard
2. Hog rider
3. Textured crop
4. Warrior
5. Mod
6. Bro flow
7. Tinkerbell
8. Textured shag
9. Bixie
10. 8 Guard buzz

Nail colors / Styles according to Google Year in Search 2025, Unpublished Categories – U.S.
Nano Banana Pro (Gemini 3 Pro) – AI Generated Images by Senay GOKCEN for Fashion Trendsetter

Nail colors / Styles

1. Furry nails
2. Thanos nails
3. Butter yellow nails
4. Polka dot nails
5. Reverse duck nails
6. Soap nails
7. Pink cat-eye nails
8. 3D flower nails
9. Cheetah print nails
10. Yellow French tip nails

Books 

1. KPop Demon Hunters
2. Shield of Sparrows
3. Kiss of the Basilisk
4. Alchemised 
5. The Hunting Wives 
6. The Let Them Theory: A Life-Changing Tool That Millions of People Can’t Stop Talking About 
7. Broken Country 
8. Quicksilver 
9. Sunrise on the Reaping 
10. Great Big Beautiful Life 

Music Videos

1. 1965 – Jessie Murph
2. The Fate of Ophelia – Taylor Swift
3. Manchild – Sabrina Carpenter
4. Worst Way – Riley Green
5. Gnarly – Katseye
6. Gabriela – Katseye
7. Doot Doot (6 7) – Skrilla
8. FEAR – NF
9. Ordinary – Alex Warren
10. Tears – Sabrina Carpenter

Color of the Year (Fashion) Category: Top trending X according to Google Search – Olo, according to Google Year in Search 2025, Unpublished Categories – U.S. 
Nano Banana Pro (Gemini 3 Pro) – AI Generated Image by Senay GOKCEN for Fashion Trendsetter

Vintage clothing items

1. Oakley hoodie
2. Red Kap pants
3. Mötley Crüe t-shirt
4. Mock neck sweatshirt
5. Eagles jacket
6. Hollister jacket
7. Miss Me Jeans
8. Eagles sweatshirt
9. Shorts
10. Fox Racing hoodie

Labubu outfits

1. Pink outfit
2. Gucci outfit
3. Dodgers outfit
4. Crochet outfit
5. Halloween outfit
6. Green outfit
7. Disney outfit
8. Louis Vuitton outfit
9. Stitch outfit
10. Starbucks outfit

1. Jeff Bezos and Lauren Sánchez
2. Selena Gomez and Benny Blanco
3. Josh Allen and Hailee Steinfeld
4. Zohran Mamdani and Rama Duwaji
5. Demi Lovato and Jordan Lutes
6. Jalen Hurts and Bryonna Burrows
7. Travis Hunter and Leanna Lenee
8. Paige Drummond and David Andersen
9. Charli xcx and George Daniel
10. Hunter Fieri and Tara Bernstein

1. Travis Kelce Super Bowl outfit
2. Sergio Garcia Masters outfit
3. Kim Mulkey basketball hoop outfit
4. Rickie Fowler camo outfit
5. Jalen Hurts pregame outfit
6. Coco Gauff Wimbledon outfit
7. Paige Bueckers outfit WNBA draft
8. Jason Day Pebble Beach outfit
9. Cam Ward draft outfit
10. Liv Morgan Wrestlemania outfit

1. Boston
2. Seattle
3. Tokyo
4. New York
5. Prague
6. London
7. San Diego
8. Acadia National Park
9. Edinburgh
10. Miami

1. FIFA Club World Cup
2. Ryder Cup
3. Concacaf Gold Cup
4. 4 Nations Face-Off
5. ICC Champions Trophy
6. Asia Cup
7. Wrestlemania 41
8. UFC 314
9. UFC 313
10. UFC 317

1. Dodgers vs.  Blue Jays
2. Pacers vs. Thunder
3. Canelo vs. Crawford
4. Cowboys vs. Eagles
5. Eagles vs. Chiefs
6. Knicks vs. Celtics
7. Texas vs. Ohio State
8. Bills vs. Ravens
9. Rockets vs. Warriors
10. Lakers vs. Timberwolves

To learn more about the Google Trends’ “The Year in Search Film, Social and Lists Data Methodology” please click here.

Google Trends
trends.google.com

Google Trends allows you to see the topics people are-or aren’t-following, practically in real time. Journalists can use this information to explore potential story ideas, and can also feature Trends data within news stories to illustrate a general level of interest in, say, a political candidate, social issue or event.

The Google Trends homepage (https://trends.google.com/) features clustered topics that Google detects are related and trending together on either Search, Google News, or YouTube. Trending Stories are collected based on Google’s Knowledge Graph technology, which gathers search information from those three Google platforms to detect when stories are trending based on the relative spike in volume and the absolute volume of searches.

All information courtesy of Google & Google Trends.
All Nano Banana Pro (Gemini 3 Pro) – AI Generated Images Created by Senay GOKCEN for Fashion Trendsetter.

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