Recap Article By Senay GOKCEN | Editor-in-Chief
On Monday night, June 16th, under the golden skies of the French Riviera, something quietly spectacular unfolded during the 2025 Cannes Lions International Festival of Creativity: the Pantone + Motorola Dinner.
Pantone and Motorola Mobility (a Lenovo Company) hosted an unforgettable invite-only dinner at Villa Archange – the serene, refined home of two-star Michelin Chef Bruno Oger.
Photo by The Development, courtesy of Pantone
This wasn’t just another Cannes soirée. It was a celebration of color, innovation, and personal style – all served on a plate. Tucked into the lush greenery beyond the city, the evening was a multi-sensory journey where cuisine met creativity in a way only Pantone and Motorola could imagine.
Photo by The Development, courtesy of Pantone
Michelin Chef Bruno Oger crafted a bespoke menu inspired by the Pantone colors in Motorola’s latest razr collection, transforming each course and beverage into a tribute to hue, emotion, and materiality. From shimmering textures echoing Swarovski crystals to velvety finishes reminiscent of luxurious Alcantara, the dishes told stories – about color, about feeling, about how we connect to the things we carry every day.
Photo by Benoit Galera, courtesy of Pantone
Guests – including brand leaders, press, and creators like Kate Steinberg, Tianna Robillard, Queen Motivat, and Abbey Baffoe – were treated to an exclusive first look at Motorola’s newest announcement, sparking conversations about how design, lifestyle, and self-expression are being redefined through technology.
Photo by Benoit Galera, courtesy of Pantone
Executives from both Pantone and Motorola shared their vision for the future – one where smartphones are no longer neutral tools, but bold, expressive accessories deeply rooted in trend forecasting and emotional design. In a world of muted devices, this dinner reminded us: color is back, and it’s making waves in tech just as much as in fashion.
Photo by Benoit Galera, courtesy of Pantone
Chef Oger presented a bespoke menu inspired by the Pantone colors in Motorola’s latest razr collection, with each course and beverage paying tribute to hue, emotion, and materiality at the Cannes Lions Pantone + Motorola Dinner.
Photo by Benoit Galera, courtesy of Pantone
While Cannes was abuzz with awards and ad tech, this intimate dinner was a soulful counterpoint – a reminder that innovation isn’t only about what’s next, but how it feels. Pantone and Motorola’s ongoing partnership continues to blur the lines between design and function, turning everyday tech into canvases for identity and creativity.
Photo by Benoit Galera, courtesy of Pantone
Motorola’s lifestyle-tech approach and its latest collaborations turn personal tech into personal expression
In a sea of neutral-colored candy bar smartphones and basic white accessories, Motorola is on a mission to redefine how you see your smartphone, both in form and function. Your smartphone is your most personal piece of technology. You use it every day and carry it with you everywhere you go. Motorola believes your smartphone and tech accessories should go beyond utility. They should reflect who you are and give you the opportunity to express yourself through customization and design.
Photo by Benoit Galera, courtesy of Pantone
There was a time when cell phones came in all kinds of shapes, colors, and styles – making them just as fun as they were functional. Somewhere along the way, that energy faded, but Motorola is committed to bringing that sense of fun, emotional connection, and individuality back to Motorola smartphones and accessories. Whether it’s through bold colors, tactile textures, or a little extra glam, Motorola is always exploring how to better integrate devices into users’ personal style. With an impressive list of partners that includes Bose, Pantone, Swarovski, and Alcantara, Motorola collaborates with brands that have their fingers on the pulse of technology, lifestyle, and luxury – with the goal of becoming your go-to for mobile tech that feels as stylish as it is smart.
Color – A foolproof way to make your smartphone more “you”
At a time when neutral shades like white, black, silver, and gray are the most prevalent colors for smartphones and tech accessories, picking a bright color is a surefire way to make your device stand out and feel more in line with your personal style. That’s why Motorola partnered with the Pantone Color Institute, the global authority on color. Motorola’s partnership is rooted in a shared belief: color isn’t just about aesthetics, it’s a powerful form of self-expression. By collaborating directly with Pantone’s trend and design experts, Motorola stays at the cutting edge of broader cultural and design movements, bringing meaningful, on-trend color choices to every device.
“This partnership has shaped the way we develop our devices, to resonate emotionally with consumers,” says Ruben Castano, Vice President of Brand, Design and Consumer Experience at Motorola. “We want to deliver creative and inspiring products that allow the consumer to match their smartphone to their own personal style. Pantone’s expertise in color and trend forecasting allow us to produce unique devices that stand out from the crowd.”
Beyond the surface, these color choices are intentionally designed to evoke emotion, spark creativity, and help users feel more connected to the device they use every day. Whether it’s motorola razr ultra / 60 ultra in the bold Pantone Rio Red or motorola edge 60 pro in the sophisticated Pantone Dazzling Blue, each color tells a story.
Texture – Add some feeling to your favorite device
In addition to color, exciting and unexpected textures offer another way to introduce fashion and design to a smartphone. From leather-inspired finish to canvas, Motorola designs our smartphones with a variety of materials that not only elevate the look but also the feel of our devices. Most recently, Motorola has partnered with Alcantara, a premium, Made in Italy brand and material known for its unique soft touch feel, high-performance design and commitment to sustainability. Alcantara is the latest addition to Motorola’s portfolio of unique textures, bringing a luxurious tactile experience that is both comfortable and fashionable.
“Our goal is to combine forces with brands that are leaders in their space and have similar values around putting the consumer’s needs and wants first. The partnership with Alcantara felt like a natural one due to the brand’s reputation for combining aesthetics and performance among luxury industries. This matches up perfectly with Motorola’s ethos of pairing style with function,” explains Castano. “How do we really bring these striking Pantone colors to life? We answered this question with our range of textures offered in this launch, led by Alcantara’s innovative new application of its iconic and high-performance material to our razr devices.”
Choose between the elegant Alcantara of the motorola razr ultra/razr 60 ultra, the soft luxe of the edge 60 pro, the tactile canvas of the edge 60 and more, to match the look and feel you desire.
Fashion – Elevate your tech into a designer piece
Motorola’s commitment to style isn’t new – it’s part of the brand’s DNA. Over the years, Motorola has partnered with some of fashion’s most daring and iconic voices to reimagine what mobile tech can look like. Motorola has consistently blurred the lines between technology and fashion. These past collaborations showcase Motorola’s belief that smartphones can be as bold, expressive, and stylish as the people who carry them.
Photo by The Development, courtesy of Pantone
Motorola’s latest fashion collaboration comes with the launch of the new moto buds loop. With a sleek, open-ear design, moto buds loop delivers the aesthetic users want while providing the all-day comfort they crave. For those looking to add a little extra something to their new favorite earbuds, Motorola has partnered with Swarovski, adorning the buds with dazzling crystals. Now, earbuds can catch the light like a pair of exquisite jewelry – adding a sparkle to the day and ensuring all eyes are on the wearer.
Featuring Sound by Bose technology, moto buds loop have an expertly tuned EQ, delivering an exceptional audio experience with clarity and balance. The brilliance of Swarovski crystals is perfectly complemented by the moto buds loop advanced technology, offering crystal-clear sound to match its stunning appearance.
Make Your Tech Speak Your Style
From Alcantara’s luxe, tactile finishes to Swarovski’s unmistakably brilliant crystals to the high-quality audio of Sound by Bose, alongside Pantone’s striking colors, each partnership represents a unique approach to blending design with daily utility. Together, these collaborations allow Motorola to offer a smartphone experience that’s more personal, expressive, and stylish than ever before.
Photo by Benoit Galera, courtesy of Pantone
This new generation of devices builds on Motorola’s design legacy while introducing new features that give users more ways to stand out. Motorola knows that the future of mobile isn’t just smart – it’s stylish. Explore the new razr, edge, and moto buds loop devices today to discover how personal technology can become a true expression of individuality. Moving forward, users will see Motorola building long-term products as collections of materials and finishes.
Pantone
www.pantone.com | @pantone
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone Values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.
Motorola
www.motorola.com | @motorola
Motorola exists to design, create and deliver purposeful innovations to people across the globe so they transform the way they discover, share and connect with the world around them. Since 1928, we’ve been driven to move the industry forward. At Motorola, we strive to provide people with more access to the intuitive mobile products and services needed to make everyday life easier, more uplifting, and more enjoyable for all.
This event highlights article features authorized Pantone-licensed products manufactured by MOTOROLA. MOTOROLA, the Stylized M Logo, MOTO, and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All Pantone color references, event information, and credited images are used with permission from Pantone LLC. © Pantone LLC, 2025.
All other trademarks are the property of their respective owners.
© 2025. All rights reserved.
Tags: Abbey Baffoe, Alcantara, Cannes, Cannes Lions, Cannes Lions International Festival of Creativity, Chef Bruno Oger, collection, Color, color theory, creativity, cuisine, Dazzling Blue, diner, festival, flip phones, French Riviera, gastronomy, Kate Steinberg, Lenovo, mobile phone, motorola, motorola 60 ultra, motorola edge 50 neo, motorola edge 60 pro, motorola razr, motorola razr 50, motorola razr 50 ultra, motorola razr ultra, Pantone, Pantone 17-0807 Mountain Trail, Pantone 18-3949, Pantone Color Institute, Pantone Dazzling Blue, Pantone Rio Red, partnership, Queen Motivat, razr, smartphone, textures, The Development, Tianna Robillard, Villa Archange
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