On April 15th 2025, in honor of Earth Month, iconic heritage brand GUESS hosted a sustainability-focused panel discussion entitled “Conscious Consumerism: How Social Impact Narratives are Redefining Brand Loyalty” at the 1 Hotel West Hollywood in Los Angeles, California.
“Conscious Consumerism: How Social Impact Narratives are Redefining Brand Loyalty”
Photo courtesy of GUESS.
The event aims to open up conversations about the current climate of the industry, and how brands can move forward with positive impact by examining the fashion industry through a lens of social and environmental justice.
“Conscious Consumerism: How Social Impact Narratives are Redefining Brand Loyalty”
(From L/R) Moderator: Aditi Mayer, Panelists: Joe Laskin, Samata Pattinson, Kimberly Selden and Chloe Songer. Photo courtesy of GUESS.
The one hour panel discussion was moderated by sustainability activist and thought Leader, Aditi Mayer, who shared insights on how social impact stories and value driven initiatives are changing the way brands connect with conscious shoppers. Known for her work in ethical fashion, labor rights activism and environmental storytelling, she brings a wealth of knowledge to the discussion, offering a unique perspective on sustainability’s role in fashion and how GUESS plans to continue their efforts with these values at the forefront.
Aditi was accompanied by an impressive list of experts including Chloe Songer, CEO & Founder of SuperCircle, who spoke about how brands can incorporate consumers in their sustainability intitiatives along with Kimberly Selden, Founder of Black Girls Tennis Club & Social Impact Producer, who’s experience lies in the nonprofit sector and creating opportunities for deserving communities through brand partnerships. Samata Pattinson, CEO of Black Pearl, joined them to share her voice on social impact through culture and sustainability through fashion, music, and entertainment and Joe Laskin, Director of Development at North East Trees, rounded out the group as a leader in supporting the development and restoration of Los Angeles following the fires.
“Conscious Consumerism: How Social Impact Narratives are Redefining Brand Loyalty”,
GUESS ECO event bags. Photo courtesy of GUESS.
The panel event was followed by a cocktail hour and interactive activations on site including permanent jewelry, ear seeding, and more.
The panel event was followed by a cocktail hour and interactive activations on site including permanent jewelry, ear seeding, and more. GUESS ECO collection was on display for one day only at the Juniper Garden. Photo courtesy of GUESS.
GUESS ECO collection was on display for one day only at the Juniper Garden.
Photo courtesy of GUESS.
GUESS is committed to becoming a worldwide leader for sustainability in the fashion industry. The brand believes that fashion and sustainability go hand-in-hand, delivering products and services of uncompromising quality and integrity. They have worked to ensure that in all their endeavors, they prioritize respect for the environment. This sentiment is reflected in their GUESS ECO collection that features environmentally conscious clothing made with less water, fewer chemicals, and sustainably sourced fabrics such as organic cotton, polyester recycled from plastic water bottles, and more. The latest collection will be on display for one day only at the 1 Hotel West Hollywood, Juniper Garden.
GUESS ECO collection was on display for one day only at the Juniper Garden.
Photo courtesy of GUESS.
GUESS ECO collection was on display for one day only at the Juniper Garden.
Photo courtesy of GUESS.
Violet Moon @violetmoonjewelry by Jessica Irwin displayed their permanent jewelry products at the Juniper Garden during the cocktail hour and guests enjoyed their custom made permanent jewelries. Photo courtesy of GUESS.
Photo courtesy of GUESS.
The 1 Hotel West Hollywood is LEED Silver Certified, with an Energy Star score of 95, making it among the most energy-efficient hotels in Los Angeles. The 1 Hotel West Hollywood practices property-wide conservations, including a smart irrigation system, use of native and adaptive greenery resilient to local climate and boasts a a 100% organic sustainably grown vegetable garden.
Photo courtesy of GUESS.
GUESS?, Inc.
https://www.guess.com | @guess
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores and through e-commerce globally. As of February 1, 2025, the Company directly operated 1,070 retail stores in Europe, the Americas and Asia. The Company’s partners and distributors operated 527 additional retail stores worldwide. As of February 1, 2025, the Company and its partners and distributors operated in approximately 100 countries worldwide.
All images courtesy of Guess?, Inc.
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