Contemporary Cornish clothing brand, Seasalt Cornwall, is excited to announce its collaboration with renowned vintage clothing curators Beyond Retro.
The two brands have joined forces to produce a limited-edition capsule collection, with each one-of-a-kind piece crafted using repurposed denim.
Since the start of the relationship between Seasalt and Beyond Retro, their shared goal has remained firmly front and centre; to give quality fabrics a second chapter while paving the way for a more responsible clothing future. Both brands are dedicated to this purpose, through Beyond Retro’s entire offering of vintage clothing and the obvious benefits this brings, and Seasalt’s longstanding simple goal – to craft beautiful clothing that inspires, endures and reduces impact on the environment.
‘Beyond Retro has always been a brand that is firmly on our radar’ says Seasalt Chief Creative Officer, Laura Watson. ‘Their unique offering and brand ethos directly aligns with ours at Seasalt. We knew that whatever we worked on together would need to be true to both brands in terms of responsibility as well as offering an exceptional product to our customers.’
Designed to reduce textile waste within the clothing industry, the capsule collection consists of three popular Seasalt silhouettes, reimagined for the collaboration, including cropped jeans, a pinafore dress and a workwear style jacket. Each piece is made in patchwork denim using pre-loved, post-consumer denim sorted in Beyond Retro’s factory in India, giving the fabric a second life and preventing it from ending up in landfill.
The three garments were chosen for their enduring appeal, with these popular shapes reappearing season after season. The patched denim and utility aesthetic of the jacket also puts it firmly on trend for 2025. The design mirrors Seasalt’s best-selling Reading Rocks jacket which is a firm favourite with fashion influencers and was worn by actress Brie Larson in 2024.
Beyond Retro X Seasalt is part of Seasalt’s newly launched Creative Circularity initiative, whereby the brand will be pioneering creative ways to improve environmental and social impact, across the product lifecycle. Great care was taken to reduce the environmental impact of this first collection through its design. Using recycled, pre-washed denim that’s already in circulation bypasses the manufacturing and dyeing process normally used for virgin denim and by using a precise number of patches for each piece, along with incorporating existing seams, any waste has been further minimised.
Steven Bethell, co-founder of Beyond Retro says “We are thrilled to partner with Seasalt on this first collection. A collection that draws on fabrics from the past to create fashion forward cutting-edge designs. The denim industry is set for a major resurgence in 2025, with denim dominating global runways and fashion weeks. So, with this in mind, this exciting collaboration has been getting creative with denim; sifting through an ocean of second-hand materials, they’ve reimagined classic designs in a collection that is unique and perfect for modern life”
This conscious collaboration will provide customers with a truly unique piece that will stand the test of time both in durability and style. The collection will be available in sizes 8-18 and is available online and in selected Seasalt shops (Edinburgh, Glasgow, York, Cambridge, Leeds, Meadowhall, Harrogate, Winchester, Falmouth and Cribbs).
Seasalt Cornwall
www.seasaltcornwall.com | @seasaltcornwall
Established in Cornwall by Don Chadwick more than four decades ago, Seasalt is a premium lifestyle brand that inspires people of all ages to dress with creativity and confidence. Today it is a multichannel retailer with 76 stores across the UK, Ireland and a new US store, a thriving online business, hundreds of stockists across the UK and Europe – including partnerships with M&S, Next, QVC and Zalando, and shipping to a growing customer community all over the world.
The core values of treating customers with respect, working to protect the environment and supporting local communities are as relevant today as they were in 1981. The Seasalt collection is timeless styling made to love and last, in quality fabrics that wash and wear beautifully. Offering a wide choice of shapes, fits and lengths; garments reflect the diversity of customers with the brand renowned for hero product categories – Dresses, Seasalt Rain, Sailor Stripes and Knitwear. This includes a petite and tall range and sizes up to 28.
Seasalt is a brand with sustainability at its core and a commitment to ambitious sustainability targets. These include increasing the use of certified sustainable materials in its products year on year, transitioning to become a Carbon Net Zero business by 2040, and working with trusted partners – like our Resale partner Reskinned – who align with the business commitment to making responsible choices for people and the environment.
Seasalt, are now a certified B Corp, joining a global community of like-minded organisations creating positive impact. Seasalt achieved an extremely impressive score of 100.2, (required certification score of 80), compared to a sector benchmark of 80.7, in recognition of the brand’s founding values and ongoing progressive approach to doing business.
The business, which is still owned by the Chadwick family, is one of Cornwall’s biggest employers and prides itself on the ability to adapt, attract the best new talent and invest in transformative digital technology.
Beyond Retro
www.beyondretro.com | @beyondretro
BEYOND RETRO is the famed vintage chain whose success is driven by its authenticity, sustainability, and beautifully curated clothing at a good price. The company has remained a trailblazer, earning a reputation as the go-to destination for fashion-forward originals. Offering the largest selection of handpicked vintage clothing to style-conscious shoppers, each show-stopping store and the online shop is a dazzling celebration of style through the decades. In a world of throwaway fashion, BEYOND RETRO provides customers with on-trend items without the carbon footprint. Through the cycle of vintage and second-hand products, Beyond Retro consistently seeks out innovative avenues to make a lasting impact on the fashion landscape, contributing to a much-needed circular economy.
Steven Bethell
@beyondbethell
As co-founder of the Bank & Vogue family of companies, Steven Bethell has been a thought leader and pioneer in the post-consumer textile space for over 20 years. He has dedicated his work life to innovative and relevant solutions to the crisis of stuff. Steven and his team have travelled to over 30 countries working extensively amongst the robust second-hand markets of the world. Steven is also the brainchild behind the largest remanufacturing plant in the world, where the circular economy for textiles is brought to life. Taking post-consumer waste and transforming it into relevant products, Steven works with big brands to help them bring their sustainability platforms to the next level. In his spare time Steven lives off the grid in the Canadian wilderness.
All images courtesy of Seasalt.
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