Scotch & Soda, the Amsterdam-based fashion brand, proudly unveiled its Spring/Summer 2025 campaign featuring international pop star, songwriter, actor and brand ambassador Joe Jonas.
Starring Global Brand Ambassador Joe Jonas.
The SS25 collection evokes the energy of a weekend getaway, designed to bring elevated style to a coastal adventure, city escape or summer staycation.
In continuation of his ambassadorship with the brand, Jonas serves as the star of the seasonal campaign, modeling key pieces from the collection. These looks, designed as the perfect pairing for escaping the city heat, embody a refined aesthetic with a sense of timelessness. Key pieces include tailored workwear jackets, rich denim co-ords, graphic rugby polos and more, seamlessly integrating sportswear into everyday attire.
“Stoked to keep things rolling with Scotch & Soda! This collection is perfect for that weekend escape-whether you’re road-tripping to nowhere, crashing a fancy rooftop party, or just posted up by the lake with a cold drink in hand,” says Joe Jonas.
The Spring Summer 2025 men’s & women’s collections offer a refined color palette of rich blues and browns, pops of pear green, crimson and butter yellow, along with timeless stripes and unique patterns. Getaway appropriate accessories including straw totes and a variety of bucket, trucker and baseball hats round out the season offerings.
“Our aim with this collection was to delve into urban interactions as snow melts and spring emerges.” says Eran Kaim, Scotch & Soda’s Chief Product Officer. “At the end of the season, we embrace spring vacationing, drawing inspiration from nature’s beauty and traditional crafts. Embrace summer in our latest collection, designed to bring an elevated style to your coastal adventures, and your next city escape.”
Originally founded in 1985, the Scotch & Soda brand is now managed by Bluestar Alliance, a New York-based brand management company. Scotch & Soda was founded upon its dedication to the free spirit of Amsterdam, offering original designs rooted in endless optimism, individuality and the power of self-expression. After acquiring Scotch & Soda in 2023, Bluestar Alliance set to reinvigorate the long-adored brand, famously lauded for its unconventional, artistic view on fashion. Collaborating with first-ever brand ambassador Joe Jonas was an essential component to this plan. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand.
Joey Gabbay, CEO of Bluestar Alliance, shared “We’re thrilled to build on our partnership with Joe Jonas, Scotch & Soda’s first official brand ambassador. Joe continues to embody the spirit of creativity and individuality that defines the brand. His influence and artistry make him the perfect partner as we reach new heights and introduce Scotch & Soda to an even broader audience worldwide. This collaboration is a key milestone in the brand’s evolution, and we’re proud to work with such an inspiring and renowned talent like Joe.”
The Scotch & Soda SS25 collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers. Price ranges include accessories $58-$198, tops and sweatshirts $48-$178, bottoms $78-$198 and jackets $168-$298. Scotch & Soda is available at premium retailers and specialty boutiques worldwide.
Scotch & Soda
https://scotchandsoda.com | @scotch_soda
Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality, authenticity and the power of self-expression to create the unique. Fusing the expected with unexpected detail, Scotch & Soda is built upon a distinctive point of view, conversational pieces and a bold approach to style to redefine everyday dressing. We dare to mix classic and contemporary, color and print and texture on texture. Grounded in practicality, upbeat designs and finished with bespoke detail, Scotch & Soda collections are created for you to make them your own. Our mission is to bring joy and inspire our customers to celebrate life and our global community, together.
Bluestar Alliance
www.bluestaralliance.com
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
Joe Jonas
@joejonas
Joe Jonas is an international pop icon, songwriter and actor. Joe is the front man of the multiplatinum group DNCE with Jack Lawless on drums and JinJoo on guitar. DNCE initially shook-up popular music and culture with the release of their RIAA quintuple-platinum certified single ”Cake By The Ocean” back in 2016. The song permeated pop culture at large, becoming an unstoppable hit, crashing the Top 10 of the Billboard Hot 100, and emerging as ”one of the most-played songs of the year at Top 40 radio.” They also won “Best New Artist at the 2016 MTV Video Music Awards. To date, the band has tallied 5 billion global streams and 3.5 million global album equivalents. 2022 marked their momentous return as they teamed up with Kygo for the unshakable and undeniable anthem ”Dancing Feet.” With an inimitable and intoxicating hybrid of rock, pop, dance, and funk like no other, DNCE will make you move more than ever now. He is perhaps best known for the global pop-rock band The Jonas Brothers with his brothers Kevin and Nick Jonas. The Grammy-nominated band made an explosive return in 2019 with the surprise release of their critically acclaimed and widely successful single “Sucker” following a six-year hiatus and have garnered a bevy of awards and accolades. In 2023, Jonas Brothers once again proved they are a constant force, embarking on a new era with the release of The Album, via Republic Records. The Album was produced by Jon Bellion and features hit singles “Waffle House” and “Wings.” In support of the new album and this new era for Jonas Brothers, they kicked off “The Tour” with two sold-out shows at New York’s iconic Yankee Stadium. “The Tour” included stadium and arena dates around the globe through 2024, resulting in the band’s biggest and most extensive tour to date. During late 2024, he collaborated with singer-songwriter Alex Warren on a new rendition of his single “Burning Down,” as well as with Latin Grammy Award winner Ela Taubert for their joint single ”¿Cómo Pasó? Con Joe Jonas.” Additionally, Joe released his solo music in 2024 with singles including “Work It Out” and “What This Could Be.” 2025 will mark a special year for Joe and the Jonas Brothers, as Joe gears up to release his solo album “Music For People Who Believe In Love” soon, as well as celebrate their 20th anniversary as a band. To kick off the year, Jonas Brothers recently released new single “Slow Motion” with producer Marshmello.
All images courtesy of Scotch & Soda.
Tags: 2025, Accessories, Amsterdam, apparel, baseball, basic tshirts, Bluestar Alliance, campaign, clothing, coastal, comfort clothing, crimson, culture, denim, fashion, green, hats, jackets, Joe Jonas., menswear, music, music and fashion, New York City, pear green, pop culture, pop star, ready-to-wear, rich blue, Scotch & Soda, shirts, singers, songwriter, Spring, Spring/Summer 2025, staycation, style, Summer, sweatshirts, Top, tops, tshirt, vacation, womenswear
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